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Are your green funeral options just a marketing opportunity?
How do you really feel about green funeral options?
Are they something you offer because you should,
because it sells or because it is a genuine aspiration for
you and your firm?
It’s very easy to pay lip service to green options when
every other product seems to have ‘eco’ or ‘natural’ or
‘kind to the environment’ on its marketing. It’s what
people seem to want after all and every business knows
how vital it is to give people what they want. But what
about what you want?
Of course you may be a super-green business already.
You may assess the environmental impact of everything
you do, source locally, organically, naturally and
consider every alternative available but for most of us it
is a question of picking the things we feel able or
inclined to change and putting the other stuff to one
side for now. We also have to understand why we are
making those choices; because our customers like
them? Because they look good? Or because we
genuinely want to reduce the industry’s impact on the
environment, whether our customers know what we
are doing or not.
An important environmental impact report will, we
hope, be published within the next few months. It is
getting on for a year overdue, but we are sure it will
produce some useful and thought-provoking results.
Whatever it says though, if you are genuinely interested
in green funeral options, there are plenty of things you
can be doing right now. Things that won’t hurt your
business or cause you extra work, but which will allow
you say, in all honesty, that you are a firm that offers
green options because that is part of your ethos.
Get in touch with us!
Join our LinkedIn Group, Safer Embalming
Follow us on Twitter @Naturensbalm
Or find us on Facebook
Naturensbalm.com

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Committed to green options or paying lip service?

  • 1. Are your green funeral options just a marketing opportunity? How do you really feel about green funeral options? Are they something you offer because you should, because it sells or because it is a genuine aspiration for you and your firm? It’s very easy to pay lip service to green options when every other product seems to have ‘eco’ or ‘natural’ or ‘kind to the environment’ on its marketing. It’s what people seem to want after all and every business knows how vital it is to give people what they want. But what about what you want? Of course you may be a super-green business already. You may assess the environmental impact of everything you do, source locally, organically, naturally and consider every alternative available but for most of us it is a question of picking the things we feel able or inclined to change and putting the other stuff to one side for now. We also have to understand why we are making those choices; because our customers like them? Because they look good? Or because we genuinely want to reduce the industry’s impact on the environment, whether our customers know what we are doing or not. An important environmental impact report will, we hope, be published within the next few months. It is getting on for a year overdue, but we are sure it will produce some useful and thought-provoking results. Whatever it says though, if you are genuinely interested in green funeral options, there are plenty of things you can be doing right now. Things that won’t hurt your business or cause you extra work, but which will allow you say, in all honesty, that you are a firm that offers green options because that is part of your ethos. Get in touch with us! Join our LinkedIn Group, Safer Embalming Follow us on Twitter @Naturensbalm Or find us on Facebook Naturensbalm.com