Stanford Course on Tech Entreprenurship. Assignment #2 , commercial that turns a bad idea to a good one.

1. Team WomaNet 4.0
Proudly Presents
Salty Icecreams
Assignment #2 : Commercial turning a “worst” idea into a winner
Team Members :Mithun, Pradeep, Sunil, Srish and Uma
Date : Oct 26th 2012

2. Print Advertisement # 1

3. Print Advertisement # 2

4. Print Advertisement # 3

5. Story board for a Video Advertisement
GGrandma…Grandma….Can Dad :No Lisa, Grandma
It is a beautiful summer day…… go for icecreams ?? Pls
we cannot have icecream. She
pls pls….Grandma has diabetes.
u v Mom : Nor should you
have Lisa.
Remember, what the
dentist told you…
w
Exciting new flavors !!!!!!! The Healthy Option
 Tangy Tamarind •All flavors available in sugar
Mad Mango free, suitable for diabetics and calorie
 Minty Ginger conscious
 Lip smacking Lemon • Salt fortified with
Iodine, magnesium, potassium & zinc
x y
It s the most
wonderful time of
the year

6. Print Advertisement (Teaser)
Screaming for Ice Cream?
Chill - now you can have all the ice cream you want. Introducing
SALICE --Salted Ice Creams for everyone who wants to choose for
themselves – finally!

7. From the “Terrible Salty” Icecreams to “Yummy & healthy” Salty Icecreams
• Initial “terrible” idea : Salty Icecreams. (Implicit assumption: Salty Icecreams would not taste good)
• From “terrible” to “Good” : Challenged our assumption, and realized the possibility of launching tasty salty
flavored icecreams., with enriched nutritional and health benefits.
• Salty ice-creams will be a new product category in the global ice cream
market
Product Idea • For current ice cream lovers who want a futuristic alternative, and even more
for people who today are not ice cream consumers due to health and taste
reasons.
• Core proposition: Now you have a Choice between sweet and salted ice
creams depending upon your moods!
Value Proposition • Support Proposition: Finally a range of ice creams which are actually good for
your Health, Better for your kids, and a whole New category of fun in the sun!
• Tagline: Great Taste, Same Waist!
• All current ice cream users - TRY THE NEW TASTE!
Customer Segments / • New ice cream triers - CHECK IT OUT!
• All Health minded folks
Go-to-Market Plan • Diabetics, dieting folks
• Calorie-conscious people
YES !!!, NOW YOU CAN