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This document discusses the selection of a black and white photograph for a Digipak advertisement. The photograph features a model without an upper body covering to portray vulnerability. It matches an image from the album cover to show continuity between the video and album. The top of the photograph focuses on the model's head and hand on the neck, representing suffocation by society. Text and logos will be added to the empty right side of the image for the advertisement.
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Comments on advert
The document discusses the design of a photoshop for a digipak advertisement. It describes choosing a black and white photo that matches the album cover to show continuity. The photo depicts a model without an upper body covering to convey vulnerability and reality. Text will be added including the album title, artist name, record label logo, magazine review, and where to purchase or get more information. The font placement is adjusted to better balance focusing on the character and informing the audience.
Evaluation
This photograph was taken indoors with a high ISO to capture a drummer reenacting another photographer's composition in black and white. Minor editing was done to convert it to black and white and crop the sides. The photographer found it challenging to recreate the pose but thought focusing on just the drummer worked best. Photoshop was used to apply a monochrome filter. Details like the drummer biting his drumstick show his instrument and personality. It would be suitable to advertise the drummer's band in a music magazine, especially if on the page of an interview with him.
Film Poster
This document summarizes and critiques a film poster design for a neo-noir film. The poster features a femme fatale's pale face against a black background with red lips and smoke. Inspired by noir film posters, the designer used Photoshop tools to create the striking color scheme and blurred effects. While conveying the genre and strong character, the poster could be improved by fixing uneven lips and adding the film's release date.
How have you used media language in your
Within the music video, the filmmaker used three main locations - two parks and a house. The parks provided interesting shots and fit with the indie rock genre. Shots at "The Maze" represented problems in the couple's relationship. At the house, shots differed between memory and reality, with color corrections making it seem cold and angry to reflect the relationship. Costumes contrasted the characters and changed meaning over time. A variety of camera angles were used in a handheld, indie rock style. Editing was simple and non-linear to fit the genre. Both diegetic and non-diegetic sounds were included.
Evaluation q2
The document discusses the design choices made for the front cover of a digipak and poster for a music video. For the cover, an image was selected that was prominently featured in the video and encompassed its overall theme. The image brightness was increased and a black and white filter applied to create a strong background for the text. Black and white was chosen to represent the binary oppositions explored in the narrative. The text color was adjusted from red to a different shade that tied to elements in the video. The poster uses a similar shot to what was in the video to make it recognizable while still including familiar elements, and also applies a black and white filter for cohesion.
How I used conventions from Sorority Row products in my production
Katy Bailey researched the trailer and poster for the film Sorority Row to inform her own work. She followed Sorority Row's trailer structure, showing disruption to equilibrium at 19 seconds. She also used an upbeat song initially and eerie music later to emphasize the antithesis between parts. For her poster, she took inspiration from two Sorority Row posters - using dark colors from one and including burning photographs like the other to convey horror.
Question 1 b&c
This document discusses how the author's music video and accompanying digipak used and challenged conventions of the indie rock genre.
The author followed some conventions such as including a narrative with characters, but challenged others such as not including any band performance. The digipak used minimalist artwork and simple colors as is common, but did not include photos which is a split convention. Symbolic rather than literal connections were made between the digipak and video to seem more modern. Feedback showed those familiar with the genre better understood the references connecting the two pieces. The digipak drew influence from other designs that discussed modern disconnect and resembled medicine packages.
How I used conventions from Sorority Row products in the production
Katy Bailey researched the trailer and poster for the film Sorority Row to help produce marketing materials for her own film. She used Sorority Row's trailer as a template, disrupting the equilibrium at the 19 second mark to draw in the target audience. Intertitles were placed after introducing the horror genre. Different music was used before and after the genre shift. For the poster, Bailey took inspiration from two Sorority Row posters, using a dark color scheme and the idea of a burning photograph of the main character.
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Comments on advert
The document discusses the design of a photoshop for a digipak advertisement. It describes choosing a black and white photo that matches the album cover to show continuity. The photo depicts a model without an upper body covering to convey vulnerability and reality. Text will be added including the album title, artist name, record label logo, magazine review, and where to purchase or get more information. The font placement is adjusted to better balance focusing on the character and informing the audience.
Evaluation
This photograph was taken indoors with a high ISO to capture a drummer reenacting another photographer's composition in black and white. Minor editing was done to convert it to black and white and crop the sides. The photographer found it challenging to recreate the pose but thought focusing on just the drummer worked best. Photoshop was used to apply a monochrome filter. Details like the drummer biting his drumstick show his instrument and personality. It would be suitable to advertise the drummer's band in a music magazine, especially if on the page of an interview with him.
Film Poster
This document summarizes and critiques a film poster design for a neo-noir film. The poster features a femme fatale's pale face against a black background with red lips and smoke. Inspired by noir film posters, the designer used Photoshop tools to create the striking color scheme and blurred effects. While conveying the genre and strong character, the poster could be improved by fixing uneven lips and adding the film's release date.
How have you used media language in your
Within the music video, the filmmaker used three main locations - two parks and a house. The parks provided interesting shots and fit with the indie rock genre. Shots at "The Maze" represented problems in the couple's relationship. At the house, shots differed between memory and reality, with color corrections making it seem cold and angry to reflect the relationship. Costumes contrasted the characters and changed meaning over time. A variety of camera angles were used in a handheld, indie rock style. Editing was simple and non-linear to fit the genre. Both diegetic and non-diegetic sounds were included.
Evaluation q2
The document discusses the design choices made for the front cover of a digipak and poster for a music video. For the cover, an image was selected that was prominently featured in the video and encompassed its overall theme. The image brightness was increased and a black and white filter applied to create a strong background for the text. Black and white was chosen to represent the binary oppositions explored in the narrative. The text color was adjusted from red to a different shade that tied to elements in the video. The poster uses a similar shot to what was in the video to make it recognizable while still including familiar elements, and also applies a black and white filter for cohesion.
How I used conventions from Sorority Row products in my production
Katy Bailey researched the trailer and poster for the film Sorority Row to inform her own work. She followed Sorority Row's trailer structure, showing disruption to equilibrium at 19 seconds. She also used an upbeat song initially and eerie music later to emphasize the antithesis between parts. For her poster, she took inspiration from two Sorority Row posters - using dark colors from one and including burning photographs like the other to convey horror.
Question 1 b&c
This document discusses how the author's music video and accompanying digipak used and challenged conventions of the indie rock genre.
The author followed some conventions such as including a narrative with characters, but challenged others such as not including any band performance. The digipak used minimalist artwork and simple colors as is common, but did not include photos which is a split convention. Symbolic rather than literal connections were made between the digipak and video to seem more modern. Feedback showed those familiar with the genre better understood the references connecting the two pieces. The digipak drew influence from other designs that discussed modern disconnect and resembled medicine packages.
How I used conventions from Sorority Row products in the production
Katy Bailey researched the trailer and poster for the film Sorority Row to help produce marketing materials for her own film. She used Sorority Row's trailer as a template, disrupting the equilibrium at the 19 second mark to draw in the target audience. Intertitles were placed after introducing the horror genre. Different music was used before and after the genre shift. For the poster, Bailey took inspiration from two Sorority Row posters, using a dark color scheme and the idea of a burning photograph of the main character.
Question 1 a2
The document discusses how the media producer's music video for the song "Downtown" by Petula Clark both uses conventions of real music videos as well as challenges some conventions. Some ways the video uses conventions is through establishing shots to set the location, shots of characters to further the narrative, and a transition between settings. Some ways it challenges conventions is through showing the song's lyrics physically, featuring an out of focus protagonist, and portraying the artist's role in an unconventional way. The producer aimed to represent the genre in a practical way and develop forms of depicting themes like death in music videos.
Evaluation
This photograph was taken indoors of a drummer reenacting another drummer's pose. It was converted to black and white with minimal editing. The photographer cropped it to be square and focused on the drummer by not using typical band photoshoot techniques. They used Photoshop to convert it to black and white and felt the drummer's action and pose helped advertise the genre of music. Additional text could be added to further promote the band. Overall the photographer felt the photo was suitable for a music magazine, especially if paired with an interview of the drummer.
Abielle Media Evaluation
The document discusses conventions of EDM and pop music videos and how the student's media product challenges and combines these conventions. Specifically:
1) EDM videos are typically more narrative-driven while pop videos emphasize performance and focus on love/relationships. The student's video tells a story relative to the song's lyrics (EDM convention) about a relationship (pop convention).
2) Scenes with flashing colors were included to relate to times/emotions, drawing from EDM video conventions. Dancing was omitted to connect audiences emotionally rather than through performance.
3) The student's video develops real media conventions by combining EDM and pop genres through its story, visuals, and appeal to audiences.
evaluation question 1
The document analyzes a music video based on Goodwin's Theory of music video structure and conventions. The video uses a narrative structure but also incorporates conceptual elements by replaying a scene with an alternate outcome. Some conventions are challenged, such as having lyrics that don't match the visuals. Genre characteristics of indietronica are represented through hazy colors and themes of love and betrayal, while editing conventions from other genres like dubstep are borrowed. Intertextuality and voyeurism are also concepts that are debated in how they are applied in the video.
Evaluation 2
1. The document discusses the importance of maintaining consistency across promotional materials like album covers, music videos, and magazine ads to create a unified brand identity.
2. It analyzes how several bands, like The Killers and Chase and Status, achieve consistency through similar fonts, colors, images, and lighting in their promotions.
3. It describes how the student incorporated these techniques seen in other bands' promotions into their own designs for a digipack and magazine ad to effectively promote a single and create continuity with the music video's theme and imagery.
Mise en-scene
The document discusses the mise-en-scene elements for a music video, including costumes, lighting, actors, props, and settings. For costumes, the singer will wear layered shirts that reference the band and create mystery. Natural lighting will be used outside, and indoor lighting will come from house lights. The main character and his friend will be the only actors, as their ages match the target audience. No makeup will be used. Props include game controllers and teacups. Settings include a bedroom, woods, abandoned train tracks, and a bridge.
Evaluation Question 2
1. The document discusses maintaining consistency across promotional materials like album covers, music videos, and magazine ads through the use of similar fonts, colors, lighting, images, and environments.
2. It analyzes how bands like The Killers and Chase and Status achieve continuity recognition through signature fonts and consistent visual styles.
3. It describes how the student project incorporated these techniques to link a digipack, magazine cover, and music video by using the same fonts, desaturated colors, and imagery from the low-lit video scene.
Question 1
This document contains descriptions of various shots from a music video along with promotional materials for it. The shots described include long shots establishing scenery, close-ups of the artist and actress showing emotion, and shots using natural lighting to continue the dark, mysterious theme of indie/rock genre. Promotional items like the digipack and magazine ad also feature close-ups of the artist in similar dark lighting to maintain consistency with the video's theme.
Evaluation
The document discusses how the media product used, developed, and challenged conventions of real media. It summarizes how the product used typical conventions like indents, candles, overhead camera work, and ominous music. It also discusses how the product challenged conventions by using sepia tone instead of black and white, and how it developed conventions by adding an alien sound effect to suggest a supernatural thriller subgenre and creating a shrine with circled victim photos.
Evaluation Question 2
The document discusses the effectiveness of combining a main product (music video for "Constant Conversations" by Passion Pit) with ancillary texts (album advert and band website). It finds that using consistent themes of addiction, love and darkness across the video and advert makes the products seem cohesively connected. Dark and light contrasts are also used similarly. Direct references between the products and a preview of the video on the website homepage best show how the ancillary texts complement the main product and each other. However, the website's brighter colors distinguish it more as a standalone piece. Overall, the combination is quite effective except the website could be more tightly integrated through shared visual elements and focus.
Evaluation Q # !
The student created a romantic drama film titled "Eternal Love" that both adopted conventions of the genre but also put their own spin on it. They began the story in a mysterious way and used unconventional locations like a graveyard to introduce the protagonist. The heroine was introduced using black and white, blurred imagery to convey a sense of memory. Effects like dissolves and zooms were used to enhance emotions. While inspired by films like "A Walk to Remember" and "Jab We Met", the student sought to develop their own theme and story.
Power pont q1 media
This document discusses the forms and conventions used in a media production. It introduces the protagonist and genre through establishing shots. Camera techniques like long shots, close-ups and panning are used to develop the narrative and show the protagonist's emotions and inability to choose between two lovers. The genre is a Victorian-era costume drama from 1870-1910, similar to Pride and Prejudice and Finding Neverland but without humor. Voiceover is used to share the protagonist's backstory.
Media question 1
The document discusses the use of sound, mise-en-scene, editing, shots/camera angles, and theme in the filmmaker's media product. For sound, they used a heartbeat and buzzing to set tension. Props of a head and bloody hands represented off-screen murders. Editing included darker coloring and flashing cuts. Shots included CCTV footage and over-the-shoulder angles to capture things unseen by characters. The theme of bullying was paired with the horror genre to show dramatic consequences.
Chosen locations
The document discusses locations and shots for a music video. It describes using a black box room to film the actor singing with red lighting to create silhouettes and convey emotion. Various close-up shots of the actor's face and mouth singing will be used. London is selected as a location to film the actor walking and 'finding himself' with close-ups, mid, and long shots. Shots at the document writer's house will show the actor's loneliness by living alone, including the actor singing on the kitchen floor and in the loft with dimmed lights.
Planning my poster and magazine 2
The document discusses plans for a poster and magazine cover promoting a horror film called "Demon Wood".
For the poster, the creator took inspiration from posters that kept the creature's face ambiguous and included key objects like phones. Their draft poster includes a tagline, phone, tree branches suggesting the forest location, and a large ambiguous creature image.
For the magazine cover, they were inspired by horror magazine covers' use of red fonts and focusing on objects related to the film. Their draft magazine cover has red and black colors, advertises other articles, repeats the film's tagline, and focuses on a hand holding an ambiguous object.
Proposal
The proposal is for a music video for James Bay's song "Scars." It intends to create a narrative that reflects the meaningful lyrics and shows the emotion of the song through a single character experiencing loneliness after losing his girlfriend. Scenes will be filmed in a black box room to depict his pain and while walking in London to show him trying to clear his head. Close-up shots will emphasize his emotion while singing. The video aims to connect with viewers by constantly showing his thoughts and feelings through each word sung.
Editing evaluation 3
The document summarizes the editing process for a film project. In the last editing phase, shots were cut and rearranged to improve continuity and comprehension. Background music was overlaid to mask a sound bug. Entrance shots were shortened to maintain pace. Non-diegetic music was added at poignant moments, like when characters' faces are revealed. Voiceovers were selected and adjusted. Title sequences were placed to coincide with shots and pace. The film logo was introduced briefly at the start. The ending was refined by shortening voiceovers and adjusting the mirror walk clip's speed to maintain pace.
Music video presentation
The document discusses the process of creating a music video for a band. It describes lip syncing footage to the song, cutting scenes to the beat of the music, and including live performance footage of the band. Feedback from the band praised the fast-paced cuts in the middle of the video. Research involved watching other music videos on YouTube and communicating with the band via Myspace, email, and phone. Editing software like Adobe Premier and cameras were used to film and produce the video, which was given a 1960s aesthetic.
Evaluation22
The document discusses how the media product uses, develops, and challenges conventions of real media. It summarizes how the product uses typical conventions like indents, candles, overhead camera work, and thriller music. It also discusses how it challenges conventions by using sepia tone instead of black and white and how it develops conventions with altered sounds at the end and a developed "shrine" with circled photos. Camera work and a black hoodie costume are also used as recognizable conventions.
A2 Media - Evaluation Question 1
The document discusses conventions used in creating a music video and promotional package for an indie/alternative genre song. It provides tables analyzing conventions used and not used for the music video's narrative, costumes, locations, shots, and editing. Examples from the created music video are shown to demonstrate how conventions were applied. The promotional package, including a poster, digital album artwork, and physical album digipak, is also analyzed for its use of conventions like logos, release information, and continuity across pieces. Overall, the document shows how the created media products successfully use many genre conventions while adding original elements.
Evaluation q 1
The document discusses conventions used in the student's media product and ancillary texts.
The student researched conventions of the indie/alternative genre to plan their music video that fits the genre while being original. Their video uses many conventions like narrative, dark clothing, emotion, black and white, and slow motion.
Tables show conventions used/not used in the student's video and promotional materials. Screenshots provide examples of how conventions like location, costume, shot types and editing effects were applied.
The digipak and poster also apply conventions like consistent artwork, release information, and barcodes to make the promotional package realistic and cohesive within the genre.
Album Cover Inspiration
This document discusses sources of inspiration for an album cover from various existing album covers. The writer intends to take elements from the covers of Tom Odell and Justin Timberlake. For Tom Odell's cover, the writer likes the simplicity and the road in the background to represent the character's journey. For Justin Timberlake's cover, a blindfold is noted as unusual but could represent love blinding the character. Elements like suits, blindfolds, and close-up shots may be incorporated to represent themes of formality, love, and empathy in the character's situation.
More Related Content
What's hot
Question 1 a2
The document discusses how the media producer's music video for the song "Downtown" by Petula Clark both uses conventions of real music videos as well as challenges some conventions. Some ways the video uses conventions is through establishing shots to set the location, shots of characters to further the narrative, and a transition between settings. Some ways it challenges conventions is through showing the song's lyrics physically, featuring an out of focus protagonist, and portraying the artist's role in an unconventional way. The producer aimed to represent the genre in a practical way and develop forms of depicting themes like death in music videos.
Evaluation
This photograph was taken indoors of a drummer reenacting another drummer's pose. It was converted to black and white with minimal editing. The photographer cropped it to be square and focused on the drummer by not using typical band photoshoot techniques. They used Photoshop to convert it to black and white and felt the drummer's action and pose helped advertise the genre of music. Additional text could be added to further promote the band. Overall the photographer felt the photo was suitable for a music magazine, especially if paired with an interview of the drummer.
Abielle Media Evaluation
The document discusses conventions of EDM and pop music videos and how the student's media product challenges and combines these conventions. Specifically:
1) EDM videos are typically more narrative-driven while pop videos emphasize performance and focus on love/relationships. The student's video tells a story relative to the song's lyrics (EDM convention) about a relationship (pop convention).
2) Scenes with flashing colors were included to relate to times/emotions, drawing from EDM video conventions. Dancing was omitted to connect audiences emotionally rather than through performance.
3) The student's video develops real media conventions by combining EDM and pop genres through its story, visuals, and appeal to audiences.
evaluation question 1
The document analyzes a music video based on Goodwin's Theory of music video structure and conventions. The video uses a narrative structure but also incorporates conceptual elements by replaying a scene with an alternate outcome. Some conventions are challenged, such as having lyrics that don't match the visuals. Genre characteristics of indietronica are represented through hazy colors and themes of love and betrayal, while editing conventions from other genres like dubstep are borrowed. Intertextuality and voyeurism are also concepts that are debated in how they are applied in the video.
Evaluation 2
1. The document discusses the importance of maintaining consistency across promotional materials like album covers, music videos, and magazine ads to create a unified brand identity.
2. It analyzes how several bands, like The Killers and Chase and Status, achieve consistency through similar fonts, colors, images, and lighting in their promotions.
3. It describes how the student incorporated these techniques seen in other bands' promotions into their own designs for a digipack and magazine ad to effectively promote a single and create continuity with the music video's theme and imagery.
Mise en-scene
The document discusses the mise-en-scene elements for a music video, including costumes, lighting, actors, props, and settings. For costumes, the singer will wear layered shirts that reference the band and create mystery. Natural lighting will be used outside, and indoor lighting will come from house lights. The main character and his friend will be the only actors, as their ages match the target audience. No makeup will be used. Props include game controllers and teacups. Settings include a bedroom, woods, abandoned train tracks, and a bridge.
Evaluation Question 2
1. The document discusses maintaining consistency across promotional materials like album covers, music videos, and magazine ads through the use of similar fonts, colors, lighting, images, and environments.
2. It analyzes how bands like The Killers and Chase and Status achieve continuity recognition through signature fonts and consistent visual styles.
3. It describes how the student project incorporated these techniques to link a digipack, magazine cover, and music video by using the same fonts, desaturated colors, and imagery from the low-lit video scene.
Question 1
This document contains descriptions of various shots from a music video along with promotional materials for it. The shots described include long shots establishing scenery, close-ups of the artist and actress showing emotion, and shots using natural lighting to continue the dark, mysterious theme of indie/rock genre. Promotional items like the digipack and magazine ad also feature close-ups of the artist in similar dark lighting to maintain consistency with the video's theme.
Evaluation
The document discusses how the media product used, developed, and challenged conventions of real media. It summarizes how the product used typical conventions like indents, candles, overhead camera work, and ominous music. It also discusses how the product challenged conventions by using sepia tone instead of black and white, and how it developed conventions by adding an alien sound effect to suggest a supernatural thriller subgenre and creating a shrine with circled victim photos.
Evaluation Question 2
The document discusses the effectiveness of combining a main product (music video for "Constant Conversations" by Passion Pit) with ancillary texts (album advert and band website). It finds that using consistent themes of addiction, love and darkness across the video and advert makes the products seem cohesively connected. Dark and light contrasts are also used similarly. Direct references between the products and a preview of the video on the website homepage best show how the ancillary texts complement the main product and each other. However, the website's brighter colors distinguish it more as a standalone piece. Overall, the combination is quite effective except the website could be more tightly integrated through shared visual elements and focus.
Evaluation Q # !
The student created a romantic drama film titled "Eternal Love" that both adopted conventions of the genre but also put their own spin on it. They began the story in a mysterious way and used unconventional locations like a graveyard to introduce the protagonist. The heroine was introduced using black and white, blurred imagery to convey a sense of memory. Effects like dissolves and zooms were used to enhance emotions. While inspired by films like "A Walk to Remember" and "Jab We Met", the student sought to develop their own theme and story.
Power pont q1 media
This document discusses the forms and conventions used in a media production. It introduces the protagonist and genre through establishing shots. Camera techniques like long shots, close-ups and panning are used to develop the narrative and show the protagonist's emotions and inability to choose between two lovers. The genre is a Victorian-era costume drama from 1870-1910, similar to Pride and Prejudice and Finding Neverland but without humor. Voiceover is used to share the protagonist's backstory.
Media question 1
The document discusses the use of sound, mise-en-scene, editing, shots/camera angles, and theme in the filmmaker's media product. For sound, they used a heartbeat and buzzing to set tension. Props of a head and bloody hands represented off-screen murders. Editing included darker coloring and flashing cuts. Shots included CCTV footage and over-the-shoulder angles to capture things unseen by characters. The theme of bullying was paired with the horror genre to show dramatic consequences.
Chosen locations
The document discusses locations and shots for a music video. It describes using a black box room to film the actor singing with red lighting to create silhouettes and convey emotion. Various close-up shots of the actor's face and mouth singing will be used. London is selected as a location to film the actor walking and 'finding himself' with close-ups, mid, and long shots. Shots at the document writer's house will show the actor's loneliness by living alone, including the actor singing on the kitchen floor and in the loft with dimmed lights.
Planning my poster and magazine 2
The document discusses plans for a poster and magazine cover promoting a horror film called "Demon Wood".
For the poster, the creator took inspiration from posters that kept the creature's face ambiguous and included key objects like phones. Their draft poster includes a tagline, phone, tree branches suggesting the forest location, and a large ambiguous creature image.
For the magazine cover, they were inspired by horror magazine covers' use of red fonts and focusing on objects related to the film. Their draft magazine cover has red and black colors, advertises other articles, repeats the film's tagline, and focuses on a hand holding an ambiguous object.
Proposal
The proposal is for a music video for James Bay's song "Scars." It intends to create a narrative that reflects the meaningful lyrics and shows the emotion of the song through a single character experiencing loneliness after losing his girlfriend. Scenes will be filmed in a black box room to depict his pain and while walking in London to show him trying to clear his head. Close-up shots will emphasize his emotion while singing. The video aims to connect with viewers by constantly showing his thoughts and feelings through each word sung.
Editing evaluation 3
The document summarizes the editing process for a film project. In the last editing phase, shots were cut and rearranged to improve continuity and comprehension. Background music was overlaid to mask a sound bug. Entrance shots were shortened to maintain pace. Non-diegetic music was added at poignant moments, like when characters' faces are revealed. Voiceovers were selected and adjusted. Title sequences were placed to coincide with shots and pace. The film logo was introduced briefly at the start. The ending was refined by shortening voiceovers and adjusting the mirror walk clip's speed to maintain pace.
Music video presentation
The document discusses the process of creating a music video for a band. It describes lip syncing footage to the song, cutting scenes to the beat of the music, and including live performance footage of the band. Feedback from the band praised the fast-paced cuts in the middle of the video. Research involved watching other music videos on YouTube and communicating with the band via Myspace, email, and phone. Editing software like Adobe Premier and cameras were used to film and produce the video, which was given a 1960s aesthetic.
Evaluation22
The document discusses how the media product uses, develops, and challenges conventions of real media. It summarizes how the product uses typical conventions like indents, candles, overhead camera work, and thriller music. It also discusses how it challenges conventions by using sepia tone instead of black and white and how it develops conventions with altered sounds at the end and a developed "shrine" with circled photos. Camera work and a black hoodie costume are also used as recognizable conventions.
What's hot (19)
Similar to Comments on advert
A2 Media - Evaluation Question 1
The document discusses conventions used in creating a music video and promotional package for an indie/alternative genre song. It provides tables analyzing conventions used and not used for the music video's narrative, costumes, locations, shots, and editing. Examples from the created music video are shown to demonstrate how conventions were applied. The promotional package, including a poster, digital album artwork, and physical album digipak, is also analyzed for its use of conventions like logos, release information, and continuity across pieces. Overall, the document shows how the created media products successfully use many genre conventions while adding original elements.
Evaluation q 1
The document discusses conventions used in the student's media product and ancillary texts.
The student researched conventions of the indie/alternative genre to plan their music video that fits the genre while being original. Their video uses many conventions like narrative, dark clothing, emotion, black and white, and slow motion.
Tables show conventions used/not used in the student's video and promotional materials. Screenshots provide examples of how conventions like location, costume, shot types and editing effects were applied.
The digipak and poster also apply conventions like consistent artwork, release information, and barcodes to make the promotional package realistic and cohesive within the genre.
Album Cover Inspiration
This document discusses sources of inspiration for an album cover from various existing album covers. The writer intends to take elements from the covers of Tom Odell and Justin Timberlake. For Tom Odell's cover, the writer likes the simplicity and the road in the background to represent the character's journey. For Justin Timberlake's cover, a blindfold is noted as unusual but could represent love blinding the character. Elements like suits, blindfolds, and close-up shots may be incorporated to represent themes of formality, love, and empathy in the character's situation.
Evaluation Question 1
The document discusses conventions in music videos and how the author's music video for Lady Gaga's "Till It Happens to You" adheres to and develops conventions. The author researched conventions like shot types, camera angles, editing, and mise-en-scene. They filmed the video using mostly close-ups and a tripod to convey emotion. They also included sexualized makeup and revealing clothing to portray the song's message about exploitation while conforming to industry demands. Overall, the author felt their video adhered to conventions through its use of techniques like performance, editing, and visual elements.
Final: In what ways does your media product use, develop or challenge forms a...
This document discusses how the media product challenges and develops conventions of real media. It summarizes that the music video takes an unconventional approach by including fairy tale elements rather than solely focusing on the artist's performance. It also discusses specific techniques like mise-en-scene and cinematography that help tell the narrative story in a way that mirrors other popular music videos. While some aspects follow conventions like close-ups of the artist, other elements like the use of lighting challenge expectations to convey a sense of hope in the story.
Evaluation Powerpoint
The document provides details about Katrina Jarvis' advanced portfolio evaluation. It includes a description of her media products, including a music video, digipack, and advert. It discusses how she drew inspiration and codes and conventions from other artists' works. Feedback from audiences suggested using a tripod for smoother filming, keeping the entire video in black and white for continuity, and showing the male character earlier to better convey the story. The document reflects on the construction, research, planning, and evaluation of the media products.
Evaluation 1.2
The document discusses conventions for magazine advertisements and CD digipaks for indie music. It examines how the author's created products conform to and challenge conventions in terms of layout, imagery, colors, and positioning of text and images. While largely conforming to conventions like prominent artist/album text and necessary information, the author takes some risks by using atypical images and positioning that don't strictly feature the artist but are intended to intrigue audiences and tie into the narrative.
Digipak
This digipak design is for an unsigned artist named Carly Jones. The front cover features Carly's photo with the album title "Reason to Smile", which is also the title of one of her songs and the music video produced for her. The back contains the track list in black and white. Inside spreads contain additional photos of Carly to connect the viewer to the artist and music throughout opening the digipak. Colors and design elements were chosen to tie the front and back covers together cohesively.
Q1
This document summarizes the content and design choices for a digipack album, advertising poster, and film stills from a music video for a post-hardcore band. For the album, the artist included conventions like the track list and imagery connecting it to the video's story/lyrics. The poster advertises the album release date and "hit track" while connecting to the album cover. The film stills showcase the narrative through shots of the characters, use of lighting/effects, and focus on the vocalist to engage viewers as commonly done in this genre. Connections were made between the album, video, and genre conventions.
Media evaluation 1 (1) (1)
The document summarizes the conventions used in creating a music video, album cover, and magazine advertisement for a music project. It discusses conventions related to style, narrative, camerawork, editing, sound, mise-en-scene, color schemes, fonts, and inclusion of key details like the artist name, song/album title, and track listings. Overall, the creator felt the music video and album cover generally followed conventions well but could have improved some technical aspects and been more creative with certain design elements.
Q2.
The document discusses the effectiveness of combining a music video with ancillary promotional materials such as a magazine advertisement and digipak. It describes the concept behind the music video, which portrays a teenage girl battling cancer in a positive light. This same concept and imagery, including a black and white photo of the girl with a clown shadow, is carried through to the advertisement and digipak. The document analyzes how well the different products link together through consistent use of this key visual and underlying theme of representing a serious issue in a hopeful way. It concludes that the combination of products is generally successful in promoting the music but could be improved with some additional links between the video and other materials.
How effective is the combination of your main
The document discusses the effectiveness of combining a main music product with ancillary texts like a digipak and magazine advert. All elements are focused on troubled teenagers and stick to a consistent theme. The music video portrays drug use and friendship through locations like a flat and road. Both the digipak and advert use similar dark imagery and fonts to match the video's theme. While the video targets older teens, the digipak and advert can appeal to a wider age range within the target audience. The combination of elements across the products helps promote the music release to all parts of the intended target market.
How effective is the combination of your main product and ancillary texts
1) The document analyzes how the ancillary materials for a band called Fire Drive Tiger effectively complement their music video.
2) Key elements that link the ancillary materials and video together include consistent use of the band's signature orange, black and white color scheme, similar fonts, imagery of the band's tiger logo, and portrayals of the band's rock/pop genre and appeal to teenage audiences.
3) The document concludes that the ancillary materials and video work well together to represent the band's style and genre while appealing to their target audience.
Evaluation question 2
The student believes their main music video and ancillary products (digipak and poster) work well together. Similar themes, images, and colors are used across all products to create cohesion and a distinct identity. Specifically, the dark color palette and sad expressions of the band members are consistently depicted. Additionally, the album titles, song lyrics, and video narrative reflect a theme of heartbreak. Overall, the products are effectively linked while maintaining an authentic indie style that appears self-produced.
Final Evaluation
The document discusses how the student used media technologies in the construction, research, planning, and evaluation of a music video and ancillary texts for a rap song. Key technologies used included YouTube, Google, and social media for research; Photoshop and Illustrator for editing images and designing ancillary texts; and iMovie and Final Cut Express for editing the music video. Audience feedback was gathered through surveys on the student's blog and analytics from sharing the music video on YouTube and social media. The combination of the main music video and ancillary texts like the album cover effectively conveyed a consistent message and style through similarities in imagery, fonts, and colors.
Print production analysis
The document discusses the development and evaluation of cover designs, magazine advertisements, and inner panels for a music album. Key points:
- The initial cover draft featured illustrations from the music video against a dark background to portray reality vs. fiction. Feedback led to adding glow and color adjustments.
- A second cover draft added a "ripped paper" effect to feature the illustration and connote hidden stories behind outward appearances. Black and white was chosen over color to reference the video.
- Magazine advertisements were designed to incorporate the cover design. Reviews and social media logos were later added to provide context and expand the audience.
- Inner panel drafts featured close-up shots from the video to generate intimacy
Print production analysis
The document discusses the development and evaluation of cover designs, magazine advertisements, and inner panels for a music album. Key points:
- The initial cover draft featured illustrations from the music video against a dark background to portray reality vs. fiction. Feedback led to adding glow and color adjustments.
- A second cover draft added a "ripped paper" effect to feature the illustration and connote hidden stories behind outward appearances. Black and white was chosen over color to reference the video.
- Magazine advertisements were designed to incorporate the cover design. Reviews and social media logos were later added to provide context and expand the audience.
- Inner panel drafts featured close-up shots from the video to generate intimacy
Evaluation Question One
The music video uses, develops, and challenges conventions of the genre. It is a cover of Britney Spears' "Toxic" sung slower with more emotion by Yael Naim. The video sticks closely to the indie folk genre. It tells the story of an artist trapped in a toxic love through close-ups showing her emotions. It is entirely black and white to draw attention to her face. The narrative and cinematography portray the lyrics and keep the focus on the artist's emotions to engage the audience. Fast cuts are used throughout to keep time with the beats and draw in viewers, challenging conventions. The magazine advert and digipak cover keep consistent branding to help audiences recognize the artist and album across formats.
Media evaluation question 1
The document discusses typical conventions used in music videos and how the student incorporated those conventions in their own music video and related digipak. Some key conventions discussed include the use of various camera shots, editing techniques like jump cuts and transitions, mise-en-scene to represent importance through lighting and props, and common themes like narrative-based videos. The student explains how they researched conventions to develop their idea about the impacts of religion, and how they shot and edited their video to effectively portray emotions and relate to the audience. For their digipak, the student followed conventions like displaying the artist and album but also subverted expectations by using an unusual image and inverted orientation.
Evaluation question 2x
The document discusses a promotional package created for an indie pop band including a music video, digipak, and album advert. [1] The music video uses a Pale Waves song and depicts the protagonist running away from a toxic relationship. [2] The digipak and album advert feature photos from the music video shoot and use colors and layouts that connect them visually and thematically to the idea of freedom from the relationship. [3] Overall, the promotional package creates a coherent brand through consistent visuals, themes of freedom and escape, and typographic style.
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Final: In what ways does your media product use, develop or challenge forms a...
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Comments on advert
- 1. Thisis the photothat I am goingto use for myDigipak advert.I have chosenthis phototo match one of those on the albumcoveras this will showcontinuityandshowsthe character isin the video. I have decided to use black and white to show the depthandthe darkerside of the video, as well as representing the lyricsfromthe audio,withsadness beingthe mainfocuswiththe content of the lyrics. The use of a model withnotop of the bodyclothesonhas meantthat the audience are able toget a more personal lookatthe vulnerabilityof the character and how theyare portrayed throughoutthe videobefore theywatch it.I like thislookasit alsoshowsthe realityof the situationandfeelings. The top of the photoisfocusingon the headand hand onthe neckof the character. Thisshows suffocationdue tosociety.Ihave alsodecidedtouse thisimage as the righthand side isemptyandready for the fontto be appliedwithout disturbingthe charactersplace. Here I am goingto include the title of the albumand the name of the band/artistthatI have been focusingon. Here I am goingto include the red Bull recordssignto advertise the institution. Here I am goingto include the review froma magazine (possiblyNMEfor example) andthis can showthe audience thatthe albumis recommended. Here I am goingto include where the albumis available tobuy(iTunes) and the webaddressof the artist/bandsothat audience canfindout more informationand alsoif theyare goingto do a tour.