The document summarizes a Global Product Management Talk on Twitter featuring Travis Jensen, Product Manager and Founder of ClickLock, discussing "Fallacious Product Management". The talk covered how to take control of product development from overly technology-focused founders, differences between product management at small vs large companies, and how to accomplish product management on a limited budget through support and mentoring. Participants introduced themselves and engaged in a question and answer session on challenges of product management.
"This is the second time I'm speaking on the Global Product Management Talk. Its a great opportunity to connect in real time with the product management community on Twitter and I'm looking forward to the added component of the live broadcast to talk about one of the most vital aspects of building successful products," says Jeff.
Ron Brown, CEO and author, spoke at the Global Product Management Talk on Twitter on February 6, 2012 about the secrets leading companies know regarding product innovation and success. The talk focused on how agile development teams fit into leading companies' strategies and discussed determining customer needs and the importance of the marketing side of agile development. Participants had the chance to win Brown's book by being among the most active tweeters during the discussion.
3 approaches to personalization (case studies) using google analytics, vibetr...Liviu Taloi
GUERRILLA MARKETING TECHNIQUES FOR E-COMMERCE USING GOOGLE ANALYTICS - presentation held on 23.01.2014 #SPWK - SuperWeek.hu, Galyateto, Hungary.
- some case studies about showing the right message to the right audience in the right moment -
Prietenul meu, Clientul - Conferintele Nationale de E-Commerce, editia a II-aLiviu Taloi
Prietenul meu, Clientul - despre retentie si loializare, un dialog cu clientul, followup - prezentare sustinuta in cadrul Conferintelor Nationale de E-Commerce, editia a II-a, 5 noiembrie 2013, organizate de GPeC - Gala Premiilor E-Commerce.
Chris says, "When asked to address the Global Product Management Talk community, I thought, 'Great idea!' Every stage of the product lifecycle needs content. If content in one stage confuses management (or worse, customers), you've got extra problems. Luckily for all of us, the alternative is easy: Make sure your content is jargon-free & easy to understand. I'm happy to share my thoughts on how to do this!”
This document provides an introduction and overview of using Facebook for journalism purposes. It discusses why Facebook has reached 1 billion users, encourages signing up for an account and cleaning it up by using your real name and adding profile information and photos. It also covers checking privacy settings, using Facebook Subscribe to connect with subscribers separately from friends, and how to use Facebook Search and Lists. The document then briefly introduces other social media platforms like LinkedIn, Pinterest, Tumblr, Reddit and Google Plus and what each may be good for. It concludes with inviting any additional questions.
Kelly says, "So often the good folks in Product Management work in isolation, plying their trade behind the firewall. Because Product Managers are multi-talented folks, we tend to learn from communities whose focus is UI/UX, Entrepreneurship, Programming or Engineering. Feeling at home in so many places, we forget to talk with each other. I love that the Global Product Management Talk exists so that we can form a community of our own."
The document summarizes a Global Product Management Talk on Twitter featuring Travis Jensen, Product Manager and Founder of ClickLock, discussing "Fallacious Product Management". The talk covered how to take control of product development from overly technology-focused founders, differences between product management at small vs large companies, and how to accomplish product management on a limited budget through support and mentoring. Participants introduced themselves and engaged in a question and answer session on challenges of product management.
"This is the second time I'm speaking on the Global Product Management Talk. Its a great opportunity to connect in real time with the product management community on Twitter and I'm looking forward to the added component of the live broadcast to talk about one of the most vital aspects of building successful products," says Jeff.
Ron Brown, CEO and author, spoke at the Global Product Management Talk on Twitter on February 6, 2012 about the secrets leading companies know regarding product innovation and success. The talk focused on how agile development teams fit into leading companies' strategies and discussed determining customer needs and the importance of the marketing side of agile development. Participants had the chance to win Brown's book by being among the most active tweeters during the discussion.
3 approaches to personalization (case studies) using google analytics, vibetr...Liviu Taloi
GUERRILLA MARKETING TECHNIQUES FOR E-COMMERCE USING GOOGLE ANALYTICS - presentation held on 23.01.2014 #SPWK - SuperWeek.hu, Galyateto, Hungary.
- some case studies about showing the right message to the right audience in the right moment -
Prietenul meu, Clientul - Conferintele Nationale de E-Commerce, editia a II-aLiviu Taloi
Prietenul meu, Clientul - despre retentie si loializare, un dialog cu clientul, followup - prezentare sustinuta in cadrul Conferintelor Nationale de E-Commerce, editia a II-a, 5 noiembrie 2013, organizate de GPeC - Gala Premiilor E-Commerce.
Chris says, "When asked to address the Global Product Management Talk community, I thought, 'Great idea!' Every stage of the product lifecycle needs content. If content in one stage confuses management (or worse, customers), you've got extra problems. Luckily for all of us, the alternative is easy: Make sure your content is jargon-free & easy to understand. I'm happy to share my thoughts on how to do this!”
This document provides an introduction and overview of using Facebook for journalism purposes. It discusses why Facebook has reached 1 billion users, encourages signing up for an account and cleaning it up by using your real name and adding profile information and photos. It also covers checking privacy settings, using Facebook Subscribe to connect with subscribers separately from friends, and how to use Facebook Search and Lists. The document then briefly introduces other social media platforms like LinkedIn, Pinterest, Tumblr, Reddit and Google Plus and what each may be good for. It concludes with inviting any additional questions.
Kelly says, "So often the good folks in Product Management work in isolation, plying their trade behind the firewall. Because Product Managers are multi-talented folks, we tend to learn from communities whose focus is UI/UX, Entrepreneurship, Programming or Engineering. Feeling at home in so many places, we forget to talk with each other. I love that the Global Product Management Talk exists so that we can form a community of our own."
Antti Etelämäki - The past and the future of 6mR Renata - HSS ClassicSail in Finland
Club Renata is an association that intends to restore the very badly damaged 6mR yacht Renata. Renata is interesting because it belonged to Henrik Ramsay, a sailor and very influential politician in Finland. Renata won the 1928 Sandhamn regatta which in its time was a significant achievement as most of the best sailors of the time participated in the regatta.
BarCamp Costa Rica 2014 - Large scale js applicationsbarcampcr
The document discusses a presentation given by Enzo Garcia on using MarionetteJS for large scale JavaScript applications with Drupal. The presentation covered what MVC is, why using an MVC pattern for client-side code is important, an overview of how MarionetteJS works by extending Backbone.js and using Underscore.js templates, examples of companies using Backbone and MarionetteJS, a demo of a MarionetteJS app, resources for learning more, and time for questions.
This summary provides an overview of Ocean City Intermediate School's performance based on a state report:
- The school performs very high academically compared to other schools statewide and similar peer schools. However, its career and college readiness lags compared to other schools, though student growth is very high.
- Academically, the school outperforms 64% of schools statewide and 96% of peer schools. It meets 90% of achievement targets.
- For career and college readiness, the school outperforms 27% of schools statewide and 36% of peer schools, meeting only 50% of targets.
- The school exceeds in student growth, outperforming 90% of schools statewide and 96
NSSF Pays January 2013 - March 2013 Report NSSF Uganda
The NSSF offers six types of benefits: 1) Age Benefit, 2) Withdrawal Benefit, 3) Exempted Employment Benefit, 4) Emigration Grant, 5) Survivors Benefit, and 6) Invalidity Benefit. The largest percentage of amounts paid were for Age Benefits (29%) and Withdrawal Benefits (26%). The highest number of individuals paid were for Age Benefits (863) and Exempted Employment Benefits (576). The average time taken to process benefits claims was lowest in January (10 days) and highest in March (24 days).
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
22 online reputation management tips for butter industrySocial Bubble
The document provides 22 tips for managing one's reputation online and on social media platforms. The tips include establishing an online presence, securing personal accounts, optimizing brand videos on YouTube, connecting with media, publishing quality content, creating profiles on all platforms, training employees on reputation management, and being cautious about personal activities and comments online as they reflect on a company.
22 online reputation management tips for cheese industrySocial Bubble
Download "22 online reputation management tips for cheese industry" Free eBook by Social Bubble. And Bubble Up your Cheese Industry. For Cheese Industries Global Online Services Contact Social Bubble Today.
22 online reputation management tips for biscuit industrySocial Bubble
The document provides 22 tips for managing one's reputation online and on social media platforms. The tips include establishing an online presence, securing personal accounts, rewarding positive feedback, optimizing brand videos on YouTube, being cautious of personal activities and comments, connecting with media, publishing quality content, creating profiles on all platforms, maintaining social accounts, protecting individuals associated with the business, using blogs, training employees, and hiring the right people to post on behalf of the business while considering the audience.
22 stunning online reputation management orm tips for global nail industriesSocial Bubble
The document provides 22 tips for managing one's reputation online and on social media platforms. The tips include establishing an online presence, securing personal accounts, rewarding positive feedback, optimizing brand videos on YouTube, being cautious of personal activities and posts, connecting with media, publishing quality content, creating profiles on all platforms, maintaining social accounts, protecting individuals associated with the business, using blogs, training employees, and hiring the right people to post on behalf of the business.
The document discusses various social media tools and their implications for public relations, including wikis, tags, online forums, and their growing importance. It also provides examples of companies successfully or unsuccessfully engaging with customers online, such as B&H Photo addressing customer complaints on forums.
21 fab online reputation management orm tips for global airlines & aviation i...Social Bubble
The document provides 21 tips for managing one's reputation online and through social media. The tips include establishing an online presence, securing personal accounts, rewarding positive feedback, optimizing brand videos on YouTube, being cautious of personal activities and posts, connecting with media, publishing quality content, creating profiles on all platforms, maintaining social accounts, considering brands and products, building online materials for more than just the company name, protecting individuals' reputations, implementing authorship, using blogs, avoiding controversial comments, not bringing private life online, dealing with problems directly, always behaving professionally, training employees on reputation management, being careful about posts and tweets, and hiring the right people to post online.
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...500 Startups
The document discusses building a growth process for a company. It advocates focusing first on establishing a repeatable process for experimentation and growth, rather than individual tactics. The process involves setting goals, brainstorming growth ideas, prioritizing experiments, testing hypotheses through minimum viable tests, implementing experiments, analyzing results, and systematizing successful experiments. Establishing this type of process allows a company to continuously run experiments, learn, and scale growth over time through an organized and data-driven approach.
49 epic online reputation management orm tips for global automotive industriesSocial Bubble
Download "49 epic online reputation management orm tips for global automotive industries" Free eBook by Social Bubble. And Bubble Up your Automotive & Automobile Industry. For Automotive & Automobile Industries Global Online Services Contact Social Bubble Today.
25 brilliant online reputation management tips for global jams & jellies ind...Social Bubble
Download "25 brilliant online reputation management tips for global jams & jellies industry" Free eBook by Social Bubble. And Bubble Up your Jams & Jellies Industry. For Jams & Jellies Industries Global Online Services Contact Social Bubble Today.
The document discusses various guerrilla marketing tactics for small businesses to utilize online, including using social networks like Facebook and LinkedIn to build brand awareness, leveraging viral marketing techniques to spread content organically, and creating video content for platforms like YouTube to reach large audiences cost-effectively. Proper use of these online marketing strategies can help small businesses connect with new customers and generate more sales opportunities.
25 valuable online reputation management orm tips for global alcoholic & non ...Social Bubble
Download "25 valuable online reputation management orm tips for global alcoholic & non alcoholic beverages industry" Free eBook by Social Bubble. And Bubble Up your Alcoholic & Non-alcoholic Beverages Industry. For Alcoholic & Non-alcoholic Beverages Industries Global Online Services Contact Social Bubble Today.
25 online reputation management tips for global solar, wind & renewable energ...Social Bubble
Download "25 online reputation management tips for global solar, wind & renewable energy product industries" Free eBook by Social Bubble. And Bubble Up your Solar, Wind, & Renewable Energy Product Industry. For Solar, Wind, & Renewable Energy Product Industries Global Online Services Contact Social Bubble Today.
25 proven online reputation management tips for global real estate industriesSocial Bubble
Download "25 proven online reputation management tips for global real estate industries" Free eBook by Social Bubble. And Bubble Up your Real Estate Industry. For Real Estate Industries Global Online Services Contact Social Bubble Today.
Scot McKee is a B2B Brand Consultant with over 25 years, and founder and Managing Director of Birddog, the multi-award winning B2B brand and digital marketing agency.
Read Scot's presentation from Oi15!
The document discusses various content marketing strategies and algorithmic ranking factors for search engines. It provides tips for developing content over link building, including creating content that builds brands and earns links organically. Various content ideas are proposed, such as creating infographics, mobile apps, blogs and analyzing costumes. The document advocates for developing multi-channel content that builds communities and lasts over various platforms.
Antti Etelämäki - The past and the future of 6mR Renata - HSS ClassicSail in Finland
Club Renata is an association that intends to restore the very badly damaged 6mR yacht Renata. Renata is interesting because it belonged to Henrik Ramsay, a sailor and very influential politician in Finland. Renata won the 1928 Sandhamn regatta which in its time was a significant achievement as most of the best sailors of the time participated in the regatta.
BarCamp Costa Rica 2014 - Large scale js applicationsbarcampcr
The document discusses a presentation given by Enzo Garcia on using MarionetteJS for large scale JavaScript applications with Drupal. The presentation covered what MVC is, why using an MVC pattern for client-side code is important, an overview of how MarionetteJS works by extending Backbone.js and using Underscore.js templates, examples of companies using Backbone and MarionetteJS, a demo of a MarionetteJS app, resources for learning more, and time for questions.
This summary provides an overview of Ocean City Intermediate School's performance based on a state report:
- The school performs very high academically compared to other schools statewide and similar peer schools. However, its career and college readiness lags compared to other schools, though student growth is very high.
- Academically, the school outperforms 64% of schools statewide and 96% of peer schools. It meets 90% of achievement targets.
- For career and college readiness, the school outperforms 27% of schools statewide and 36% of peer schools, meeting only 50% of targets.
- The school exceeds in student growth, outperforming 90% of schools statewide and 96
NSSF Pays January 2013 - March 2013 Report NSSF Uganda
The NSSF offers six types of benefits: 1) Age Benefit, 2) Withdrawal Benefit, 3) Exempted Employment Benefit, 4) Emigration Grant, 5) Survivors Benefit, and 6) Invalidity Benefit. The largest percentage of amounts paid were for Age Benefits (29%) and Withdrawal Benefits (26%). The highest number of individuals paid were for Age Benefits (863) and Exempted Employment Benefits (576). The average time taken to process benefits claims was lowest in January (10 days) and highest in March (24 days).
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
22 online reputation management tips for butter industrySocial Bubble
The document provides 22 tips for managing one's reputation online and on social media platforms. The tips include establishing an online presence, securing personal accounts, optimizing brand videos on YouTube, connecting with media, publishing quality content, creating profiles on all platforms, training employees on reputation management, and being cautious about personal activities and comments online as they reflect on a company.
22 online reputation management tips for cheese industrySocial Bubble
Download "22 online reputation management tips for cheese industry" Free eBook by Social Bubble. And Bubble Up your Cheese Industry. For Cheese Industries Global Online Services Contact Social Bubble Today.
22 online reputation management tips for biscuit industrySocial Bubble
The document provides 22 tips for managing one's reputation online and on social media platforms. The tips include establishing an online presence, securing personal accounts, rewarding positive feedback, optimizing brand videos on YouTube, being cautious of personal activities and comments, connecting with media, publishing quality content, creating profiles on all platforms, maintaining social accounts, protecting individuals associated with the business, using blogs, training employees, and hiring the right people to post on behalf of the business while considering the audience.
22 stunning online reputation management orm tips for global nail industriesSocial Bubble
The document provides 22 tips for managing one's reputation online and on social media platforms. The tips include establishing an online presence, securing personal accounts, rewarding positive feedback, optimizing brand videos on YouTube, being cautious of personal activities and posts, connecting with media, publishing quality content, creating profiles on all platforms, maintaining social accounts, protecting individuals associated with the business, using blogs, training employees, and hiring the right people to post on behalf of the business.
The document discusses various social media tools and their implications for public relations, including wikis, tags, online forums, and their growing importance. It also provides examples of companies successfully or unsuccessfully engaging with customers online, such as B&H Photo addressing customer complaints on forums.
21 fab online reputation management orm tips for global airlines & aviation i...Social Bubble
The document provides 21 tips for managing one's reputation online and through social media. The tips include establishing an online presence, securing personal accounts, rewarding positive feedback, optimizing brand videos on YouTube, being cautious of personal activities and posts, connecting with media, publishing quality content, creating profiles on all platforms, maintaining social accounts, considering brands and products, building online materials for more than just the company name, protecting individuals' reputations, implementing authorship, using blogs, avoiding controversial comments, not bringing private life online, dealing with problems directly, always behaving professionally, training employees on reputation management, being careful about posts and tweets, and hiring the right people to post online.
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...500 Startups
The document discusses building a growth process for a company. It advocates focusing first on establishing a repeatable process for experimentation and growth, rather than individual tactics. The process involves setting goals, brainstorming growth ideas, prioritizing experiments, testing hypotheses through minimum viable tests, implementing experiments, analyzing results, and systematizing successful experiments. Establishing this type of process allows a company to continuously run experiments, learn, and scale growth over time through an organized and data-driven approach.
49 epic online reputation management orm tips for global automotive industriesSocial Bubble
Download "49 epic online reputation management orm tips for global automotive industries" Free eBook by Social Bubble. And Bubble Up your Automotive & Automobile Industry. For Automotive & Automobile Industries Global Online Services Contact Social Bubble Today.
25 brilliant online reputation management tips for global jams & jellies ind...Social Bubble
Download "25 brilliant online reputation management tips for global jams & jellies industry" Free eBook by Social Bubble. And Bubble Up your Jams & Jellies Industry. For Jams & Jellies Industries Global Online Services Contact Social Bubble Today.
The document discusses various guerrilla marketing tactics for small businesses to utilize online, including using social networks like Facebook and LinkedIn to build brand awareness, leveraging viral marketing techniques to spread content organically, and creating video content for platforms like YouTube to reach large audiences cost-effectively. Proper use of these online marketing strategies can help small businesses connect with new customers and generate more sales opportunities.
25 valuable online reputation management orm tips for global alcoholic & non ...Social Bubble
Download "25 valuable online reputation management orm tips for global alcoholic & non alcoholic beverages industry" Free eBook by Social Bubble. And Bubble Up your Alcoholic & Non-alcoholic Beverages Industry. For Alcoholic & Non-alcoholic Beverages Industries Global Online Services Contact Social Bubble Today.
25 online reputation management tips for global solar, wind & renewable energ...Social Bubble
Download "25 online reputation management tips for global solar, wind & renewable energy product industries" Free eBook by Social Bubble. And Bubble Up your Solar, Wind, & Renewable Energy Product Industry. For Solar, Wind, & Renewable Energy Product Industries Global Online Services Contact Social Bubble Today.
25 proven online reputation management tips for global real estate industriesSocial Bubble
Download "25 proven online reputation management tips for global real estate industries" Free eBook by Social Bubble. And Bubble Up your Real Estate Industry. For Real Estate Industries Global Online Services Contact Social Bubble Today.
Scot McKee is a B2B Brand Consultant with over 25 years, and founder and Managing Director of Birddog, the multi-award winning B2B brand and digital marketing agency.
Read Scot's presentation from Oi15!
The document discusses various content marketing strategies and algorithmic ranking factors for search engines. It provides tips for developing content over link building, including creating content that builds brands and earns links organically. Various content ideas are proposed, such as creating infographics, mobile apps, blogs and analyzing costumes. The document advocates for developing multi-channel content that builds communities and lasts over various platforms.
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Download "40 top online reputation management orm tips global music industries" Free eBook by Social Bubble. And Bubble Up your Music Industry. For Music Industries Global Online Services Contact Social Bubble Today.
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Similar to Super Bowl 2013 & Social Media Marketing (20)
40 proven social media marketing tips for seafood industry
Super Bowl 2013 & Social Media Marketing
1. COMM 340
SUPERBOWL 2013 & SOCIAL MEDIA
ANNENBERG SCHOOL OF COMMUNICATION, USC
Prof. Kathi Inman Berens Spring 2013
2. Facebook: “We Are the 1-Stop Shop”
2
Let’s test the hypothesis in biggest ad spend of year.
FB Disintermediation = “cut out the middle man”
http://en.wikipedia.org/wiki/Disintermediation
http://kathiiberens.com
10. Ad Age: 4 Brands Capitalize on Blackout
10
Show this page & discuss:
http://adage.com/article/special-report-super-
bowl/marketers-jump-super-bowl-blackout-twitter/
239575/
See highlighted passages at end (in KIB Diigo)
Analyze #s of RTs for the 4 brands: what’s sharable
& why?
http://kathiiberens.com
12. When I searched SuperBowl on FB….
12
Wha?
“Friends” works only if yr friends care about SuperBowl.
http://kathiiberens.com
13. How the database served my “Friend”
SuperBowl content
13
http://kathiiberens.com
14. Premier Paid Interactivity: Coke
14
http://adage.com/article/cmo-strategy/scenes-
coca-cola-s-super-bowl-2013-ad-plans/239568/
Review article, then watch this & discuss
http://www.cokechase.com/index.html
Key ideas: 1) Coke trying to move ppl fr TV to
second screen & continued interactivity; 2) Coke
building a “library” of IRT moments, but …. [next
slide]
http://kathiiberens.com
19. What is the damage (and duration) of a FAIL?
19
.0005% of Fans.
Spam
http://kathiiberens.com
20. A Day Later, #NotBuyingIt Still Actively
Criticizing Brands Deemed Sexist
20
http://kathiiberens.com
21. 5 Conclusions
21
Super Bowl ad spends reflect televisual habits, not
“second screen” IRT participation. Best #sb47
marketing was the most relevant & authentic: Oreo,
Tide, VW, Audi’s reactions to Superdome Blackout.
http://kathiiberens.com
22. 5 Conclusions
22
Countervening FB’s claim of ubiquity: platform
affordances are unique & non-trivial. We don’t live
on any one site.
2nd-screen merits IRT strat & “social media listening.”
This is not the same as Coke’s prepping canned
produced content ready to launch at a unique IRL
scenario.
http://kathiiberens.com
23. 5 Conclusions
23
Oreo “war room” win: F2F& synchronous is still
fastest for corp decision-making.
http://kathiiberens.com
24. 5 Conclusions
24
Push back can be instantaneous, then linger & build
momentum.
http://kathiiberens.com