Playground Sessions aims to attract first-time teen piano players through a digital strategy. It offers popular song tutorials through video lessons organized by difficulty. Lessons include game-like feedback and the ability to share scores socially. The strategy targets teens' wishful thinking about playing like their music idols through fast, fun lessons on their favorite songs. It also addresses parents' desires to protect and engage their teens through a non-traditional learning approach.
Playground Sessions creative brief and communications framework. Homework for week 2 of Skillshare course "Become a great Digital Strategist"...Hope this gets me on my way to becoming great!
Basic Mandarin Chinese | Lesson 14 | Learn to ask questions and say 'no' in C...CultureAlley
Learn Mandarin Chinese for free using self-paced audio-visual lessons and interactive practice exercises - CultureAlley - master conversations, grammar, vocabulary and more! This lessons teaches the important interrogatives 'Who' and "whose' and focuses conversation around basic sentences such as 'Who is he?" "whose photo is this?" etc.. and finishes by teaching us how to use 'no' with the 'to-be' verb! To study this at your own pace, take quizzes and explore more lessons go to www.culturealley.com. See you at the Alley!
Basic Mandarin Chinese | Lesson 10 | Talking about familyCultureAlley
Learn Mandarin Chinese for free using self-paced audio-visual lessons and interactive practice exercises - CultureAlley - master conversations, grammar, vocabulary and more! This lesson teaches you some delightful conversations around talking about one's family. It covers family relations (like father, mother, brother, sister etc.) and possessive particle 'de'. To study this at your own pace, take quizzes and explore more lessons go to www.culturealley.com. See you at the Alley!
Basic Mandarin Chinese | Lesson 7 | Learn to tell your surname!CultureAlley
Learn Mandarin Chinese for free using self-paced audio-visual lessons and interactive practice exercises - CultureAlley - master conversations, grammar, vocabulary and more! This lesson teaches you both formal and informal ways of how to ask names and surnames in Mandarin Chinese and introduce yourself.To study this at your own pace, take quizzes and explore more lessons go to www.culturealley.com. See you at the Alley!
The Speech Sound Pics Approach - a focus on the Green Level (s,a,t,p,i,n)
Save to your laptop to open power point on your local computer, can be used on whiteboards. Includes RWI letter formation, Jolly Phonics songs. Shows resources including decodable readers, and links to enhance C2C curriculum teaching with SSP.
www.youtube.com/soundpics
www.facebook.com/readaustralia
www.readingteachertraining,com
1Music is my lifeIf there is one word that can summa.docxjoyjonna282
1
Music is my life
If there is one word that can summarize my life and define its destiny, it is music. Every person on this earth was created for a purpose and I have a conviction that music was my reason for existence.
It was not easy being raised up in a middle class family. We had to stay with my cousins because their parents were unemployed and had no income. From the time I was young, I had been trained to accept and appreciate the little that came my way. It is significant to note that my parents were devoted Christians; thus, they emphasized appreciating the small things in life. Life in high school was not easy either and this led me to perform poorly in most of the subjects hence my grades were low. My parents were disappointed with my performance and they did not grant me free time to play. The reasons why my parents took these drastic actions were that the friends I was spending life with were failures in their own measure.
The confinement at home made me to have a self-search of my sole and it is when I realized that my talent was in music. It was indeed during this period that I later realized that I was wrong and that my parents were right. While I meditated, I thought of going back to school and start my studies with much exalted energies. At this time, I remembered the flute my mother had brought me. She plays piano for the worship choir in our local church and she is a great writer and composer of classical music. Whenever I felt low, I always played the flute and this cheered me up to a level that I developed immense creativity. During holidays, I teamed up with my mother and played music for the entire family. It was such a grand moment and everyone was filled with joy on such occasions. Every time I play the flute, I feel some sense of gratification which leaves me with much joy. Nevertheless, at no point had I thought of playing the flute or specifically music to be my future and only career had never crossed my mind.
It is true that music can be quite soothing and a good pass time activity that is not hazardous. As I started playing music instruments at a more serious level, I forgot my trials and tribulations for quite some time and I was able to experience a heavenly moment. However, my class teacher convinced me to go to the university and study music. I think as a mentor he had noted that I could make it in life if I concentrate in music. My application to the university in spite of my low grades was made easy by the awards I had attained in music under the guidance of my mother.
Despite the fact that my school teacher insisted that it was too late for me and that there was nothing that could be done, my parents were so inspiring. Back to the school, I started hanging out with likeminded brains and indeed realized that education was not as hard as I had previously thought. As I approached my second last year in high school, I was able to improve in my weak subjects and continued to perform outstandingly in music ...
The role of blogs in L2 writing contextualization and expository reachLee Arnold
This is the fourth and final presentation in a series on blogs and learner writing in TEFL classrooms with Japanese learners of L2 English. This presentation identifies some key issues in L2 writing pedagogy and the role blogs may play in addressing and remedying such issues, particularly in contextualizing assignments into project form and providing a framework to enhance opportunities to increase expository reach - the capacity of learners to write to levels beyond where they may have previously written.
Music Experiences for Children Birth Through 3: Making Connections for Life-L...earlyintervention
his webinar will focus on the developmental areas that can be supported through music, and will provide clinicians, educators, and caregivers with ideas that can be incorporated throughout a child's daily routine to encourage these important connections!
Playground Sessions creative brief and communications framework. Homework for week 2 of Skillshare course "Become a great Digital Strategist"...Hope this gets me on my way to becoming great!
Basic Mandarin Chinese | Lesson 14 | Learn to ask questions and say 'no' in C...CultureAlley
Learn Mandarin Chinese for free using self-paced audio-visual lessons and interactive practice exercises - CultureAlley - master conversations, grammar, vocabulary and more! This lessons teaches the important interrogatives 'Who' and "whose' and focuses conversation around basic sentences such as 'Who is he?" "whose photo is this?" etc.. and finishes by teaching us how to use 'no' with the 'to-be' verb! To study this at your own pace, take quizzes and explore more lessons go to www.culturealley.com. See you at the Alley!
Basic Mandarin Chinese | Lesson 10 | Talking about familyCultureAlley
Learn Mandarin Chinese for free using self-paced audio-visual lessons and interactive practice exercises - CultureAlley - master conversations, grammar, vocabulary and more! This lesson teaches you some delightful conversations around talking about one's family. It covers family relations (like father, mother, brother, sister etc.) and possessive particle 'de'. To study this at your own pace, take quizzes and explore more lessons go to www.culturealley.com. See you at the Alley!
Basic Mandarin Chinese | Lesson 7 | Learn to tell your surname!CultureAlley
Learn Mandarin Chinese for free using self-paced audio-visual lessons and interactive practice exercises - CultureAlley - master conversations, grammar, vocabulary and more! This lesson teaches you both formal and informal ways of how to ask names and surnames in Mandarin Chinese and introduce yourself.To study this at your own pace, take quizzes and explore more lessons go to www.culturealley.com. See you at the Alley!
The Speech Sound Pics Approach - a focus on the Green Level (s,a,t,p,i,n)
Save to your laptop to open power point on your local computer, can be used on whiteboards. Includes RWI letter formation, Jolly Phonics songs. Shows resources including decodable readers, and links to enhance C2C curriculum teaching with SSP.
www.youtube.com/soundpics
www.facebook.com/readaustralia
www.readingteachertraining,com
1Music is my lifeIf there is one word that can summa.docxjoyjonna282
1
Music is my life
If there is one word that can summarize my life and define its destiny, it is music. Every person on this earth was created for a purpose and I have a conviction that music was my reason for existence.
It was not easy being raised up in a middle class family. We had to stay with my cousins because their parents were unemployed and had no income. From the time I was young, I had been trained to accept and appreciate the little that came my way. It is significant to note that my parents were devoted Christians; thus, they emphasized appreciating the small things in life. Life in high school was not easy either and this led me to perform poorly in most of the subjects hence my grades were low. My parents were disappointed with my performance and they did not grant me free time to play. The reasons why my parents took these drastic actions were that the friends I was spending life with were failures in their own measure.
The confinement at home made me to have a self-search of my sole and it is when I realized that my talent was in music. It was indeed during this period that I later realized that I was wrong and that my parents were right. While I meditated, I thought of going back to school and start my studies with much exalted energies. At this time, I remembered the flute my mother had brought me. She plays piano for the worship choir in our local church and she is a great writer and composer of classical music. Whenever I felt low, I always played the flute and this cheered me up to a level that I developed immense creativity. During holidays, I teamed up with my mother and played music for the entire family. It was such a grand moment and everyone was filled with joy on such occasions. Every time I play the flute, I feel some sense of gratification which leaves me with much joy. Nevertheless, at no point had I thought of playing the flute or specifically music to be my future and only career had never crossed my mind.
It is true that music can be quite soothing and a good pass time activity that is not hazardous. As I started playing music instruments at a more serious level, I forgot my trials and tribulations for quite some time and I was able to experience a heavenly moment. However, my class teacher convinced me to go to the university and study music. I think as a mentor he had noted that I could make it in life if I concentrate in music. My application to the university in spite of my low grades was made easy by the awards I had attained in music under the guidance of my mother.
Despite the fact that my school teacher insisted that it was too late for me and that there was nothing that could be done, my parents were so inspiring. Back to the school, I started hanging out with likeminded brains and indeed realized that education was not as hard as I had previously thought. As I approached my second last year in high school, I was able to improve in my weak subjects and continued to perform outstandingly in music ...
The role of blogs in L2 writing contextualization and expository reachLee Arnold
This is the fourth and final presentation in a series on blogs and learner writing in TEFL classrooms with Japanese learners of L2 English. This presentation identifies some key issues in L2 writing pedagogy and the role blogs may play in addressing and remedying such issues, particularly in contextualizing assignments into project form and providing a framework to enhance opportunities to increase expository reach - the capacity of learners to write to levels beyond where they may have previously written.
Music Experiences for Children Birth Through 3: Making Connections for Life-L...earlyintervention
his webinar will focus on the developmental areas that can be supported through music, and will provide clinicians, educators, and caregivers with ideas that can be incorporated throughout a child's daily routine to encourage these important connections!
Similar to Comm Framework - 1st Time Teens Brief (20)
3. http://www.onlinepianist.com/ http://pianozap.com/ http://freepianotutorials.com/
Lessons are designed based on popular songs Lessons are designed based on popular songs
Offer piano sheets of popular music Offer piano sheets of popular music
Video-based tutorial Word-based tutorial or video-based tutorial
Game-like feedback mechanics is linked to No feedback mechanics
virtual piano playing – excelling in Online Pianist
may not translate in actual piano playing skill
Lessons are organized and customized based on Lessons are not organized (scattered contents)
difficulty level
4. • Lessons are designed for classical music, hence takes longer time to master
• The effectivity and fun level depends on the teacher
Source: All about Jazz Forum
5. Lessons are designed based on popular Lessons are designed based on popular Lessons are designed based on popular
songs songs songs
Offer piano sheets of popular music Offer piano sheets of popular music Offer piano sheets of popular music
Video-based tutorial Word-based tutorial or video-based Video-based tutorial that understands
tutorial DIY learning challenges as lessons are
guided by David Sides, a respected
popular self-taught piano player
Game-like feedback mechanics linked to No feedback mechanics Game-like feedback mechanics linked to
virtual piano playing – excelling in Online actual keyboard playing –
Pianist may not translate in actual piano excelling in P.S. translates to actual
playing skill piano playing skill
Lessons are organized and customized Lessons are not organized (scattered Lessons are organized and customized
based on difficulty level contents) based on difficulty level
No integrated social element No social element Integrated social element – score can
be shared with friends
No official endorsement from music No official endorsement from music Official endorsment by music moguls
industry industry (e.g. Quincy Jones) and music labels
6.
7.
8. In 12 months:
750,000 qualified visitors to the website
Free trial download >10% of visitors
Conversion rate > 0.75 of visitors
9. The First-Time The Parents
Teens
NAMM – Gallup 2011 survey report reveals that in
2009, 45% of respondents were motivated to start
playing music instrument because parents
encourage them to do so and its trend is increasing
10. Meet Daria. She and her friends like to share, listen, sing ... so at concerts. when their idols ask them
She is into music. and memorize their favorite music lyrics to sing, they can sing without forgetting the
together lyrics
Pretending to be their idols, they Admiring cover artists on youtube, she She does not pursue it as she believes in
like to record and upload their imagines if only she can not only just piano lesson myth: hard, requires her to
performance to youtube for fun sing but also play like her idol, how she learn classical piece first that it will take
will clock a lot of views in youtube & ages before she can play her idol‟s songs.
people including her idol will admire her Besides it is also hard to convince her
parents the importance of piano lesson
and if she has talent to pull it off.
11. Meet Daria‟s mom. Although she feels she has raised Everytime there is a behavior or mood
As her daughter already reaches her well, she also realizes change in her daughter and her
adolescence, she realizes that she sometimes teens can surrender to daughter refuses to tell her even after
can no longer watch over her 24/7 bad influences – as shown in news, asked repeatedly or says no to her
and needs to give space to make her where teens‟ problems often make offer to help, her worry intensifies.
daughter feel trusted. headline.
She often reads or hears that
However she also reads that She needs something that can
teens often hide their problems
strict parenting is a recipe for help her daughter and her
from parents that it suddenly blows
delinquent teens. sanity‟survive from the
up . She wonders if she should do
unpleasant part of adolescence.
Big Brother parenting.
12. Learning piano seems hard and takes a Communicate P.S as the answer of I can learn my favorite songs directly in an
long time as it requires me to learn “if only I can play piano like my easy sans confusion and fun way!
classical piece first idol” prayers
Engage in wishful thinking “if only I could “If only can not only just sing but Download Playground Sessions‟ 7-days
play piano” also play piano like my idol, free trial offer
if only...”
Unsure about the benefit of learning Communicate P.S. as the answer of Learning to play musical instrument can
how to play musical instrument “if only there is a way to protect my engage my daughter/son that it helps
child” prayers him/her cope with being-teen challenges
Does not give strong support for ttheir “If only there is a way to protect my Purchase Playground Sessions‟ service
children to learn to play musical teenage child without over- for teenage daughter/son
instrument controlling her/him...”
14. Links competitive
Speaks in their
edge of PS with
“wishful thinking”
instant
modes and puts
generation‟s urge
P.S. as the
to fast forward to
solution
the result
Taps into their
“look-at-me” Communicates
desire by P.S. fun tutoring
promising quality (“play as
possibility to be awesome as
as awesome as your idol”)
their idols
15. Speaks in their Implicitly
wishful thinking answers their
modes and puts unspoken desire
P.S. as the to fast forward
solution teen years
Taps into their Communicates
desire to protect P.S. fun quality
their children that can save
from the them from “No!”
unpleasant part from their
of teen years children
16.
17. Messaging: Messaging: Hard-hitting messaging:
What if you can be like your idol You can skip your way in learning to 7-day-trial trial
(almost twin-like on „music soul‟ life) play as awesome as your idol with Awesome music library
Playground Sessions Assistance to provide keyboard
Group discount*
Youtube skip ad button Youtube interactive video Facebook / twitter „default share‟ message
/ facebook game app
Verification button Testimonial / endorsement and praise
(online ticketing site) Google Adword video
Standard facebook / banner ad Music blogger / fan club leader / piano Facebook sponsored stories
cover artist outreach
Trending topic hashtag Digital „toolkit‟ (to convince parents)
* Suggestion to consider
18. Messaging: Messaging: Hard-hitting messaging:
Learning to play music can protect Playground Sessions can help your Group discount*
from and help your child cope with child to skip the unpleasantness of Assistance to provide keyboard
the unpleasantness of teen years adulthood in a in a way that your
son/daughter will gladly accept
Video Demo video Facebook „default share‟ message
Interactive diagnosis test Standard facebook ad Testimonial / endorsement and praise
video
Google Adword Teacher outreach
Facebook sponsored stories
Local blogger outreach Music icon outreach (e.g. Quincy Jones)
Digital toolkit to convince their children
Standard facebook ad
* Suggestion to consider
19.
20. Campaign should be more intense during these three high receptivity momentums and
communication material needs to be contextualized in accordance with the momentums
START: 4 weeks before Christmas
END : Mid January
START: Christmas
END: Mid January
Globally, the search for piano learning spikes in
Decembers
21. Campaign should be more intense during these three high receptivity momentums and
communication material needs to be contextualized in accordance with the momentums
START: 4 weeks before long holiday
END : End of first month of long holiday
START: 4 weeks before long holiday
END: End of first month of long holiday
The search for piano learning also spikes in Aprils - Julys in
countries like Australia, New Zealand and Philippines
22. Campaign should be more intense during these three high receptivity momentums and
communication material needs to be contextualized in accordance with the momentums
START: 2 months before landmark day
END: 1 week after landmark day