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Lesson One explains that while mobile companies will be involved in media convergence, they will not own the process of convergence as the "Black Box Fallacy" suggests devices will converge into one. Convergence involves skills and practices across technologies rather than new technologies alone. Lesson Two describes how convergence is as much a cultural and social process as a technological one, bringing together old and new media and changing how media industries operate and consumers engage with media through factors like ownership models and global connections. Lesson Three notes that living in a convergence culture means we still have much to learn, as convergence creates both opportunities and risks for media companies and consumers to respond to in corporate-driven and consumer-driven ways with many un
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The document discusses key concepts in digital culture including participation, remediation, and bricolage. It outlines paradigm shifts from print to online media, including moving from a linear, hierarchical structure to multivocal networks. Digital culture involves the values and practices users create online and offline. The document also discusses Jean Baudrillard's three types of simulacra and how culture is now focused on recombining past media forms. Participation involves users becoming active in meaning making. Remediation describes the constant remixing of older and newer media forms. Bricolage legitimizes borrowing and hybridity to create new meanings.
Social Action And New Media: On Becoming a Smart Mob
workshop given at social justice conference (March 2003) about using new technologies for organizing social change
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Comm 404 presentation
- 1. Welcome to Convergence Culture By: Henry Jenkins Lisa Saari
- 2. convergence Meaning of the word Technological, industrial, cultural, and social changes “Black Box Fallacy” “The old idea of convergence was that all devices would converge into one central device that did everything for you. What we are now seeing is the hardware diverging while the content converges.” –Cheskin Research
- 3. Three Lessons of Convergence Lesson One: Mobile companies will be part of media convergence; they won’t own it. “Black Box Fallacy” may not be possible Skills and practices instead of new technologies
- 4. Lessons of Convergence Lesson Two: Convergence is a cultural and social process as much as a technological one. Old and new media converging Changes the way media industries act and how media consumers process Media ownership How we consume media Global convergence The change is the way media is produced and consumed is convergence
- 5. Lessons of Convergence Lesson Three: We are all still learning what it means to live in a convergence culture. Corporate-driven and consumer-driven Response of media companies and consumers to convergence Two viewpoints of companies Expanded opportunity Risk
- 6. Change is happening Unanswered questions and uncertainties Need to change Any questions?