Color psychology is the study of how colors affect perceptions and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase. It’s an important field of study to consider when creating marketing assets, building a new business, or rebranding an existing one. Consider this: In a study titled “Impact of color on marketing,” researchers found that up to 90% of snap judgments made about products can be based on color alone.

1. Understanding People using
Colour Psychology

2. Colour Personality

3. There are Four Basic
Personalities in the World.
Blue
Green
Yellow
Red
PERSONALITYCOLOUR TYPE

4. VIDEO What Colour is Your
Personality
1 Min
09 Seconds

6.  Thered personality isgenerally considered the dominating personality.
 Individuals that fall into thisclass, are people who demands that things be
done their way andright now.
Red Personality

7.  Getting immediate results
 Making quick decisions
 Solving problems
 Taking charge
 Looking self reliant
 Accepting challenges
 Makes good impressions
 Likesto help others
.
Red Personality

8.  Theblue personality type are seen as the perfectionists.
 Theblue personality are those people who would always like to examine
things in details in every situation.
 Their emotions are hardly affected except criticism.
Blue Personality

9.  Orderliness
 Conscientious
 Disciplined
 Precise
 Thorough
.
Blue Personality

10.  Thegreen personality isgenerally referred to as the calm personality.
 They don't easily get annoyed and are the epitome of calmnesseven in most stressful
situations.
 When stressed,the green's approach isto sleep it off.
Green Personality

11.  Supportive
 Agreeable
 Loyal
 Self Control
 Consistent
 Good Listener
 Opportunity to develop personal relationships
.
Green Personality

12.  Theyellow personality isgenerally regarded as the sunniest personality.
 Some would regard them as the happy-go-lucky type who seem unable
to take anything seriously.
 If faced with a stressfulsituation, the yellow person would seek out friends and talk
it out.
 Most yellow personalities fear rejection most.
Yellow Personality

13.  Optimism
 Makes good impressions
 Verbally articulate
 Likes to help others
 Creates entertaining climate
.
Yellow Personality

14. How to Motivate Them
 Tell them stories to make your
points.
 Let them know that you will be
there to help them when they need
you.
 Smile and laugh with them.
 Make it fun for them.
 Provide a specialgame plan to
achieve their immediate financial
objectives.
 You need to give them the facts and
leave them alone.
 Make sure you avoid any emotion, it
turns them off.
Blue Green

15.  They love story tellers
 Show genuine concernabout what
their needs are
 They don’t care how muchyou know
unless they know how muchyou care
 Nicely suggest what they should do,
always guiding them on a slower path.
 Letthem know what you can do for
them.
 Give them options, not opinions.
 Challenge them.
Yellow Red
How to Motivate Them