Uploaded byVaibhav Vyas
Color
Hindustan Pencils is the largest pencil manufacturer in India, established in 1958. They grow their own trees for manufacturing and produce high quality products. Their most popular brand is NATARAJ pencils, which are trusted by people for their unique quality. The target users of NATARAJ pencils are children aged 5-10, who are fun-loving and energetic, and carpenters/workers, who need pencils for measurement and materials. Green was selected as the primary color to inspire environmental sensitivity in children. Bright colors that stand out in low light were chosen for the carpenter pencils to aid with measurement.
More Related Content
Color
- 1.
- 2. About company • HindustanPencils is the largest pencil manufacturing company in India. • Hindustan Pencils Limited is the largest Primary School Stationery manufacturing company in India. Established in 1958. •Grows its own trees for pencil manufacturing. •Products of high quality Environment Policy: •Constant effort in improving processes and maximizing utilization of inputs. •Non-toxic ingredients
- 3. Product Brief •NATARAJ abrand name •Maximum usage at every level •People’s trust •Unique quality
- 4. Target User 1.Children (age group of 5 to 10 years ) 2.Carpenters and workers
- 5. •Children of 5to 10 year age group • Fun Loving • Creative • Innovative • Explorative • Receptive • Games • Strong Preference • Energetic
- 6.
- 7. Green Stands Out •Generally kids are attracted to bright and attractive colors and since we are working around how children perceive colors for different emotions I chose green as it falls in the same palate. • The reason behind using green as our primary inspiration is to make coming generation specially children's sensitive about natural environment that surround’s them.
- 9. •Carpenters and Workers •Measurement •Calculation •Conceptualization •Tools •Observation •MaterialKnowledge •Ergonomics Skill •Wood Colors •Calculative •Simple
- 11. The shiny solution •While selecting the pallete of colors for this particular pencil, that is meant to be used by layman, carpenters and workers we had two main considerations n our mind. •The two main points that we have taken care of are: 1. The bright color used makes the pencil visible in low lighting conditions. 2. The scale provided over the pencils allows them to make judgment regarding measurement very fast.