Hindustan Pencils is the largest pencil manufacturer in India, established in 1958. They grow their own trees for manufacturing and produce high quality products. Their most popular brand is NATARAJ pencils, which are trusted by people for their unique quality. The target users of NATARAJ pencils are children aged 5-10, who are fun-loving and energetic, and carpenters/workers, who need pencils for measurement and materials. Green was selected as the primary color to inspire environmental sensitivity in children. Bright colors that stand out in low light were chosen for the carpenter pencils to aid with measurement.

1. NATARAJ Pencils

2. About company
• Hindustan Pencils is the largest pencil
manufacturing company in India.
• Hindustan Pencils Limited is the largest Primary
School Stationery manufacturing company in India.
Established in 1958.
•Grows its own trees for pencil manufacturing.
•Products of high quality
Environment Policy:
•Constant effort in improving processes and
maximizing utilization of inputs.
•Non-toxic ingredients

3. Product Brief
•NATARAJ a brand name
•Maximum usage at every level
•People’s trust
•Unique quality

4. Target User
1.Children ( age group of 5 to 10
years )
2.Carpenters and workers

5. •Children of 5 to 10 year age group
• Fun Loving
• Creative
• Innovative
• Explorative
• Receptive
• Games
• Strong Preference
• Energetic

6. Color Pallate

7. Green Stands Out
• Generally kids are attracted to bright and attractive colors
and since we are working around how children perceive
colors for different emotions I chose green as it falls in the
same palate.
• The reason behind using green as our primary inspiration is
to make coming generation specially children's sensitive
about natural environment that surround’s them.

9. •Carpenters and Workers
•Measurement
•Calculation
•Conceptualization
•Tools
•Observation
•Material Knowledge
•Ergonomics Skill
•Wood Colors
•Calculative
•Simple

11. The shiny solution
• While selecting the pallete of colors for this particular
pencil, that is meant to be used by layman, carpenters
and workers we had two main considerations n our
mind.
•The two main points that we have taken care of are:
1. The bright color used makes the pencil visible in low
lighting conditions.
2. The scale provided over the pencils allows them to
make judgment regarding measurement very fast.