Recommended
More Related Content
What's hot
What's hot (19)
Similar to Columbus Running Company RunSignUp Symposium 2015
Similar to Columbus Running Company RunSignUp Symposium 2015 (20)
More from runsignup
More from runsignup (20)
Recently uploaded
Recently uploaded (20)
Columbus Running Company RunSignUp Symposium 2015
- 1. Columbus Running Company and RunSignUp How great technology enables marketplace differentiation
- 2. Columbus Running Company • Founded in 2004, opened 4th retail location in April of 2014 • 2012 & 2013, named among the 50 Best Running Stores in America by Competitor.com, earning Running Store of the Year honors in 2014 • Host and sponsor the free Columbus Running Club, with over 1,400 members and 10 regular weekly group runs • Organizing and timing events since 2005
- 3. Late stage evolution of CRC Event Management • Central Ohio is very saturated with running and walking events – over 300 annually • Client service is very key to maintaining a good working relationship with partner events • Changes within our organization provided for a better foundation with our partners • Changes in our processes and technology have allowed us to build on our strong foundation and grow both the quality and number of events we work with
- 4. Process changes to streamline our events • Consistent staffing for events • Standardized race information and registration sites • Results publishing
- 5. Technology changes to streamline our events • Finding the right tool for the job, and gaining comfort and then expertise with those tools • The Internets • RunSignUp!
- 6. RunSignUp • Results platform – integrated with our preferred scoring software • Early packet pickup - dynamic bib assignment • Widget technology – upcoming events, results, volunteers, and branding – oh, my! • Other – email marketing, registration/result kiosks, so much more.
- 7. Results with RunSignUp Big race features at small race prices • Customizable individual results text/email notification • Customizable finisher’s certificate • Finish line video integration
- 9. Early Packet Pickup made easy with RunSignUp Streamlining concurrent multi-location events • Mandated unique bib numbers • Separate (and limited) log-in per location • Real time updating
- 10. Widget technology Simple code provides power and branding • Upcoming events • Past results • Volunteer recruitment and registration • Branding
- 12. Results calendar
- 15. Branding and volunteer recruitment/registraion
- 16. Why RunSignUp? How one new vendor can change a business • The system’s power and toolset allows us to focus on our job • Integrated technology can provide for event growth • Commitment to service, excellence, and innovation • Why not?
- 17. Thank you!
Editor's Notes
- Columbus Recreation & Parks had 85 races permitted in 2013, over 125 in 2014. Columbus Metro Parks (15 parks in central Ohio) reached their 2015 limit of 60 scheduled events system-wide by February 1. Our main competitor hosted or timed over 215 different events in 2014, we hosted or timed just under 50. Being an organization with a fewer race partners has allowed us to spend more time with each partner to help them design an event that’s right for them. Transition of the event management arm of the business to a dedicated model
- Consistent staffing for events – knowledgeable employees allow for less time with everyday processes, and more time available for customizing events Standardized race information and registration sites – answer common questions before they’re asked Results publishing – our standard went from “2pm on race day”, to “within 3 hrs of start time,” to “before we leave the event site” to now being “as each runner crosses the finish line.”
- In our last 10 events that have had result notifications enabled, we’re averaging just under 1.1 notifications per registrant. When removing the high-end outlier that had this feature promoted multiple times over many months earning 1.8 notifications per registrant, the remaining 9 events averaged just under 0.7 notifications per registrant. Finisher’s certificates can be as simple or complex as you want! Video integration couldn’t be simpler
- Dynamic bib assignment – with four locations and many early packet pickup events using more than one store, this enables all our locations to work simultaneously and safely in the same database Login per location is nice to track at a glance where the action is happening, as well as plan appropriately for future years. Real-time updating of both registration information and check-in information has made our race-week processes much smoother.
- The power and tools allow us to focus on our job – event directors/timers/etc, not web service technicians Integrated technology can provide for event growth – instead of multiple platforms for race registration, volunteers, email management, results, deliverables – one! Commitment to service, excellence, and innovation – SERVICE – emailed about a calendar widget issue on a Friday night at 9pm. Fix was in place by 10:30pm. EXCELLENCE – one of my favorite things to say when I leave a good retail shopping experience and they always ask you “did you find everything you need?” is “yes, and I found a bunch of things I didn’t even know I needed.” RunSignUp has been that kind of experience for me. I’m finding new ways to apply RSU technology all the time, in part because of their INNOVATION – I get regular and irregular emails from plenty of technology vendors. It seems a favorite technique in these emails is to tell the end user what’s coming down the pipeline and sometimes these things are like “tomorrow” in that they never get here. RSU sends out a monthly newsletter that highlights the many things they’ve accomplished in the past month, complete with links to blog posts detailing how to use the new features (sometimes with video), case studies, and interesting articles highlighting industry trends, etc.