SlideShare a Scribd company logo
1 of 28
#MadTech
@ColliderGB
ROSE LEWIS, CO FOUNDER
/ BUILDING A BRIDGE BETWEEN
STARTUPS AND BRANDS
/ COLLIDER PARTNERS
LANDSCAPE MADTECH
What do you
think of this
idea?
What do you
think of this
idea?
How do you currently
deal with this problem?
How much would you
pay for a product that
solves X
How do you currently
deal with this problem?
How much would you
pay for a product that
solves X
Talk me through the
last time you had
this problem
How much would
you like to pay to
solve this problem?
How much does
this problem cost
you?
/ Good Questions vs Unhelpful Questions
Talk me through
the last time you
had this problem
How much would
you like to pay to
solve this
problem?
How much does
this problem cost
you?
Collaborate
Experiment
Find a Champi
Think Big
Start Small
Measure
Get Paid
THANK YOU
@COLLIDERGB
Collider   rose lewis

More Related Content

Similar to Collider rose lewis

Get Your Customers To Do The Innovating
Get Your Customers To Do The InnovatingGet Your Customers To Do The Innovating
Get Your Customers To Do The InnovatingScott Bales
 
Foundation Day - dotForge - April 2013
Foundation Day - dotForge - April 2013Foundation Day - dotForge - April 2013
Foundation Day - dotForge - April 2013Founder-Centric
 
How to come up with great startup ideas today.
How to come up with great startup ideas today. How to come up with great startup ideas today.
How to come up with great startup ideas today. Teboho Khauoe
 
Teaching lean startup capital enterprise
Teaching lean startup   capital enterpriseTeaching lean startup   capital enterprise
Teaching lean startup capital enterpriseFounder-Centric
 
How to Choose Your Next Experiments
How to Choose Your Next ExperimentsHow to Choose Your Next Experiments
How to Choose Your Next ExperimentsLean Startup Co.
 
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...Ryan D. Hatch
 
Virtual Design School 2020 - COVID Edition, Session 2
Virtual Design School 2020 - COVID Edition, Session 2Virtual Design School 2020 - COVID Edition, Session 2
Virtual Design School 2020 - COVID Edition, Session 2Design Lab
 
Webinar- How to turn your Website Into Leads
Webinar- How to turn your Website Into LeadsWebinar- How to turn your Website Into Leads
Webinar- How to turn your Website Into LeadsOutbrain
 
Barcamp Conway: A Design Mindset
Barcamp Conway: A Design MindsetBarcamp Conway: A Design Mindset
Barcamp Conway: A Design Mindsetjxrichardso1
 
Don't be Biased | TechSparks 2018
Don't be Biased | TechSparks 2018Don't be Biased | TechSparks 2018
Don't be Biased | TechSparks 2018Sidharth Sidharth
 
The Lean Startup way or how to design solutions that will be adopted
The Lean Startup way or how to design solutions that will be adoptedThe Lean Startup way or how to design solutions that will be adopted
The Lean Startup way or how to design solutions that will be adoptedMoldova ICT Summit
 
Product Development for Startups
Product Development for StartupsProduct Development for Startups
Product Development for StartupsBase CRM
 
Tools, events & projects Flanders DC - Lille 07.03.2011
Tools, events & projects Flanders DC - Lille 07.03.2011Tools, events & projects Flanders DC - Lille 07.03.2011
Tools, events & projects Flanders DC - Lille 07.03.2011saraflandersdc
 
Keeping a Startup Ethos
Keeping a Startup EthosKeeping a Startup Ethos
Keeping a Startup EthosBill Scott
 
Finding a product that people want to buy and use
Finding a product that people want to buy and useFinding a product that people want to buy and use
Finding a product that people want to buy and useMarko Taipale
 
Mashing up customers, users, product and business
Mashing up customers, users, product and businessMashing up customers, users, product and business
Mashing up customers, users, product and businessMarko Taipale
 
19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptx
19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptx19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptx
19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptxEuropean Innovation Academy
 
Copywriting copy cure laurel anderson
Copywriting copy cure laurel andersonCopywriting copy cure laurel anderson
Copywriting copy cure laurel andersonLaurel Anderson
 

Similar to Collider rose lewis (20)

Get Your Customers To Do The Innovating
Get Your Customers To Do The InnovatingGet Your Customers To Do The Innovating
Get Your Customers To Do The Innovating
 
Foundation Day - dotForge - April 2013
Foundation Day - dotForge - April 2013Foundation Day - dotForge - April 2013
Foundation Day - dotForge - April 2013
 
How to come up with great startup ideas today.
How to come up with great startup ideas today. How to come up with great startup ideas today.
How to come up with great startup ideas today.
 
Teaching lean startup capital enterprise
Teaching lean startup   capital enterpriseTeaching lean startup   capital enterprise
Teaching lean startup capital enterprise
 
How to Choose Your Next Experiments
How to Choose Your Next ExperimentsHow to Choose Your Next Experiments
How to Choose Your Next Experiments
 
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...
 
Virtual Design School 2020 - COVID Edition, Session 2
Virtual Design School 2020 - COVID Edition, Session 2Virtual Design School 2020 - COVID Edition, Session 2
Virtual Design School 2020 - COVID Edition, Session 2
 
Webinar- How to turn your Website Into Leads
Webinar- How to turn your Website Into LeadsWebinar- How to turn your Website Into Leads
Webinar- How to turn your Website Into Leads
 
Barcamp Conway: A Design Mindset
Barcamp Conway: A Design MindsetBarcamp Conway: A Design Mindset
Barcamp Conway: A Design Mindset
 
Don't be Biased | TechSparks 2018
Don't be Biased | TechSparks 2018Don't be Biased | TechSparks 2018
Don't be Biased | TechSparks 2018
 
Creative Ideation
Creative IdeationCreative Ideation
Creative Ideation
 
The Lean Startup way or how to design solutions that will be adopted
The Lean Startup way or how to design solutions that will be adoptedThe Lean Startup way or how to design solutions that will be adopted
The Lean Startup way or how to design solutions that will be adopted
 
Product Development for Startups
Product Development for StartupsProduct Development for Startups
Product Development for Startups
 
Tools, events & projects Flanders DC - Lille 07.03.2011
Tools, events & projects Flanders DC - Lille 07.03.2011Tools, events & projects Flanders DC - Lille 07.03.2011
Tools, events & projects Flanders DC - Lille 07.03.2011
 
Keeping a Startup Ethos
Keeping a Startup EthosKeeping a Startup Ethos
Keeping a Startup Ethos
 
Finding a product that people want to buy and use
Finding a product that people want to buy and useFinding a product that people want to buy and use
Finding a product that people want to buy and use
 
Mashing up customers, users, product and business
Mashing up customers, users, product and businessMashing up customers, users, product and business
Mashing up customers, users, product and business
 
19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptx
19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptx19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptx
19/07_Pavlo Pedenko_A Great Startup in 72 Hours_EIA Porto 2022.pptx
 
Young Inventors Workshop
Young Inventors WorkshopYoung Inventors Workshop
Young Inventors Workshop
 
Copywriting copy cure laurel anderson
Copywriting copy cure laurel andersonCopywriting copy cure laurel anderson
Copywriting copy cure laurel anderson
 

Collider rose lewis

Editor's Notes

  1. We invest cash – Our investor are all from our industry – its all about smart money Small amounts wont do it – startups always raising
  2. We give focused, intensive business growth coaching All great sports men and women have them so should the business leaders of tomorrow
  3. And, amazing – targeted industry connections
  4. What about those connections? Here are our brand partners – a fire hose of opportunities. Our programme is a year-long and its our brand partnerships that take centre stage. Over the last 12 months our startups have met with a dozen so leading brands who commit their time to mentoring our startups
  5. OUR STARTUPS help brands find
  6. Understand
  7. Engage with
  8. Sell to customers
  9. We don’t let startups pitch there’s little value in a one way conversation The brands like to mentor The Startups gain critical insight early on in their product lifecycle from the very people that should become their customers. It means that they build products which solve real world problems that these customers have accelerates product fit, It encourages pivots and develops pricing all before vast amounts of time and investors’ money has been wasted on writing huge amounts of code Marc Mathieu Global SVP Marketing – brand director and our startup
  10. This isn’t that helpful. The answer to this is a compliment - an empty promise. It’s not helpful. It’s more helpful to know how much they’ve paid for other solutions or how much the problem is currently costing them.
  11. This isn’t that helpful. The answer to this is a compliment - an empty promise. It’s not helpful. It’s more helpful to know how much they’ve paid for other solutions or how much the problem is currently costing them.
  12. Good or bad question?
  13. London is the place to be because it’s the marketing and advertising global hub. And should be for…
  14. London is the place to be because it’s the marketing and advertising global hub. And should be for…
  15. London is the place to be because it’s the marketing and advertising global hub. And should be for…
  16. London is the place to be because it’s the marketing and advertising global hub. And should be for…