This document discusses collaborative prioritization and its benefits. Collaborative prioritization involves multiple stakeholders negotiating priorities to increase mutual understanding and obtain acceptance of decisions. There are many applications, including project selection, risk identification, and business strategy. The document outlines common pitfalls like certain individuals hijacking the process. It then presents a collaborative prioritization process involving identifying criteria, evaluating criteria in pairs, performing consistency checks, aggregating priorities, and visualizing priorities against alternatives and costs/benefits.