Time to market is crucial to stay ahead of the competition. Constant iterations in visual design hamper the end goal to GTM fast. Collaborative Design Thinking limits iterations and help to achieve the end goal of informed decision-making. The entire concept of design thinking basically highlights the designers’ logic, thought process, practical as well theoretical knowledge about the design principles and decision-making process that he uses while crafting a prototype or visual design.

1. Collaborative design thinking as the name self explains is a process where
Time to market is crucial to stay ahead of the competition. Constant iterations in visual design hampers
the end goal to GTM fast. Collaborative Design Thinking limits iterations and helps to achieve the end
goal of informed decision making.
Collaborative design thinking is an extension of the basic concept of design thinking - a unified
discipline and framework for innovation.
All the stakeholders think and brainstorm on the design aesthetics jointly
Arrive at a common consensus and collate the data from this thought process
Analyze the data for quick and informed decision making which helps to achieve the end goal in Specific,
Measurable, Attainable, Realistic and Timely manner
Design Thinking
A Framework For Innovation
The entire concept of design
thinking basically highlights the
designers’ logic, thought
process, practical as well
theoretical knowledge about
the design principles and
decision making process that
he uses while crafting a
prototype or visual design.

2. Talking about collaboration in design thinking specifically, it could be a successful
endeavour if some of the below considerations are followed
Looking to revamp your experience design strategy?
Involve the design thinkers early at the very start of conceptualization
Consider human ergonomics and behavior so that the designs are in sync with what end users want
Ramp up the support ecosystem including budgeting cycles, new hiring and operational processes
Handpick the team and include people who are optimistic, experimental, good observers and so on
Collaborating with the stakeholders might be time consuming initially, but this can significantly
improve the overall quality and limit iterations.
According to one of the assessments by the “Design Management Institute”, design-led brands
such as Apple, Coca Cola, IBM and Nike have outperformed the S&P 500 by an extraordinary
219% over the past 10 years.
Simply put diagrammatically, this is how a design thinking framework looks
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