The 15th Asia International Coffee Conference, taking place from December 7-9, 2009, at the Legend Hotel Saigon in Ho Chi Minh City, will focus on key trends and challenges in the coffee industry, featuring panels with top industry leaders. Attendees will gain insights into the market dynamics, investment impacts, and sustainability efforts, with discussions on coffee pricing, export opportunities, and challenges posed by economic volatility. The event offers extensive networking and sponsorship opportunities for participants across the global coffee value chain.

1. The 15th Annual AICC 2009
7 - 9 December 2009 | Legend Hotel Saigon, Ho Chi Minh City, SR Vietnam
What’s
KEYNOTE SPEAKERS
New This Year?
Nestor Osorio Luong Van Tu
• Gain a greater understanding of how investments have Executive Director Chairman
been shaping the coffee Industry in Vietnam International Coffee Vietnam Coffee – Cocoa
Organization Association (VICOFA)
• Join a buyers only panel discussion addressing their
PLUS speakers from top industry
requirements, expectations and forecasts for the future players including:
• Get updates on Africa’s Fine Coffee Market Doan Xuan Hoa, Vice Deputy Director (Agro-Processing and
Trade), Ministry of Agriculture and Rural Development of
• Debate the impact of investment funds on coffee prices Vietnam (MARD)
and trading G.V. Krishna Rau, Chairman, Coffee Board of India
• Gourmet coffee – branding, marketing and pricing Leslie Omari, Chairman, Eastern African Fine Coffees
Association (EAFCA)
strategies
Phi Van Nguyen, Managing Director, Gloria Jeans Coffee
• Hear about Indonesia’s crop forecast and the impact on Vietnam
prices Bui Thi Xuan Mai, Head of Commodity & Trade Finance,
ANZ Vietnam
• Learn about the storage and warehousing challenges Melanie Rutten-Suelz, Executive Director, 4C Association
alongside current trends in stockpiling Stefan Poppe, Commercial Director, Molenbergnatie
NV, Belgium
Dr. Soetanto Abdoellah, Associate Director (Research),
Indonesian Coffee and Cocoa Research Institute
Neil Rosser, Managing Director, NKG Statistical Unit
Carlos Brando, Director, P&A Marketing International
Brazil
Rob Simmons, Head of Coffee and Cocoa, LMC
International
& more...
www.ibc-asia.com/coffee
Organised by: In Association With: Corporate Sponsor: Refreshment Welcome Reception Hosted by: Exhibitor: Media Partner:
Sponsor:
Coffee Night Hosted by:
Commodities Ministry of Agriculture
and Rural Development Oriental Coffee
& Commodities Pte. Ltd.
REGISTER NOW! Customer Service Hotline: (65) 6514 3180

2. Key reasons to attend
IBC Asia’s 15th Coffee Outlook 2009,
the premier coffee industry event is back
this year with new speakers, refreshed
COFFEE OUTLOOK 2009
• An established event with a rich 15 year history in getting together buyers, sellers,
programme, and discussion platforms
traders and key stakeholders
with increased involvement from major
stakeholders of the world’s coffee • Demonstrated success in providing business opportunities through various
networking platforms over the two days
industry. Set in Ho Chi Minh City, the
heart of Asian coffee, AICC 2009 provides • Latest market movements provided, and commented upon by international and
an excellent platform to gain market local experts
intelligence and equip yourself for the • High value input from the coffee value chain participants on trading risk
challenges beyond. management in the current environment
• Key markets analyzed, with a focus on specific drivers likely to impact the supply
With continued volatility being – demand equation
experienced, the market is constantly • Focused discussion on market variables influencing price and trade flows to help
seeking intelligence, information and you negotiate profitable deals
answers. Hot topics of crop outlook,
impact of rising fertilizer costs as well as
changes in competitiveness due to Pre Conference Registration & Reception • 7 December 2009
currency fluctuations will be discussed 7.00pm onwards
as AICC once again looks to provide the
crystal ball to help us address the issues Conference Delegates Arrival
of tomorrow. and Pre-Registration
Welcome Reception hosted by:
Corporate Sponsor:
Olam is one of the largest origin shippers
Day 1 Coffee Night • 8 December 2009
of Robusta and Arabica coffees and Hosted by:
among the larger trade houses engaged Oriental Coffee
in the coffee business today. With a & Commodities Pte. Ltd.
physical presence in all major coffee
growing origins and significant
investment in origin processing and REGISTER TODAY FOR AN EXCITING EVENT PACKED
procurement, it is perfectly poised to
meet the demands of the coffee industry. WITH OPPORTUNITIES
IMPORTANT: Sponsorship & Exhibition
Visa to Enter Vietnam Make the 15th Asia International Coffee Conference your preferred coffee event!
Delegates are requested to check with Raise your profile by joining our growing pool of sponsors who have benefited
immensely from their association with the event.
their local travel agent as well as with
Contact Jonathan Kiang at +65-6835 5159 or Email: jonathan.kiang@ibcasia.com.sg
the local Vietnamese embassy or
to secure your place at an event that has been attracting a who’s who list of sponsors
consulate about visa requirements. and exhibitors year on year.
REGISTER TODAY! Tel: (65) 6514 3180 Fax back to: (65) 6733 5087 Web: www.ibc-asia.com/coffee

3. The 15th Asia International Coffee Conference 2009
Day One – 8 December 2009 Day Two – 9 December 2009
8.00 Registration and Coffee 9.10 Chairman’s Opening Remarks
*only for delegates who did not pre-register
9.15 Coffee Segments Outlook
9.00 Welcome from Organizers • Insights into the consumption trends of Robusta, Arabica and Decaf
• Forecasts on production
9.05 Chairman’s Welcome Address • Factors impacting price trends and projections
Neil Rosser, Managing Director, NKG Statistical Unit
9.10 Opening Ceremony & Keynote Addresses
• Expectations for 2009/10 9.50 Panel Discussion: Buyers and their Requirements
• How have fundamentals and prices of coffee evolved over the years? As coffee consumption goes up, what is it likely to mean for prices? What are the
• Insights on the challenges ahead current buying trends of major buyers and what will we see in the coming months?
Luong Van Tu, Chairman, Vietnam Coffee- Cocoa Association (VICOFA) Our speakers will share the latest approach in procurement and their forecast of
coffee prices.
Nestor Osorio, Executive Director, International Coffee Organization
Panelists:
Phi Van Nguyen, Managing Director, Gloria Jeans Coffee Vietnam
10.00 Updates on Investments in Vietnamese Coffee
• Impact of current economic volatility and Vietnam’s macroeconomic outlook More panelists to be confirmed
on investments in the coffee industry
Doan Xuan Hoa, Vice Deputy Director (Agro-Processing and Trade), 10.30 Morning Refreshments
Ministry of Agriculture and Rural Development of Vietnam (MARD)
11.00 Soluble Coffee Markets & the possibility of Vietnamese Exports of
10.30 Open Forum: Q &A followed by Morning Refreshments Soluble Coffee
Trung Nguyen Corporation*
11.15 Financing the Coffee Industry – What to Look Out For
• Key Issues with regard to coffee pre-export financing, CAD payment and open 11.40 Quality Standards and Control
account trade • Importance of quality control in lifting profile of Vietnamese coffee
Bui Thi Xuan Mai, Head of Commodity & Trade Finance, ANZ Vietnam • A look at new technologies to minimize divergence from benchmark standards
Nestle Coffee Quality Test Centre*
11.50 Panel Discussion: Examining the Impact of Trading and Investment
Funds on the Coffee Industry 12.20 Open Forum: Q&A followed by Networking Lunch
• Speculators – necessary evil?
• Measuring the impact of funds in the coffee markets 1.20 A Close Look at Gourmet Coffee Markets
• Vietnam export price vs Traded price of futures • Key analysis on: Regions, Labels, Pricing and Branding
• Arbitrage opportunities between London and USA markets • Buyer perceptions of premium coffee
• Price movements expected in 2010 • Opportunities arising
Panelists: Rob Simmons, Head of Coffee and Cocoa, LMC International
Bui Thi Xuan Mai, Head of Commodity & Trade Finance, ANZ Vietnam
Neil Rosser, Managing Director, NKG Statistical Unit 2.00 Working Towards Sustainability of Coffee
Rob Simmons, Head of Coffee and Cocoa, LMC International • Sustainable Coffee – Production, Post Harvest Processing and Trading
Melanie Rutten-Suelz, Executive Director, 4C Association
12.30 Open Forum: Q &A followed by Networking Lunch
2.40 Storage and Warehousing Challenges in Coffee
2.00 Coffee Trade Updates from Brazil • Trade volatility, and implications for storage / stockpiling
• Brazilian Coffee- Outlook for 09/10 • Critical factors to consider when stockpiling coffee
• Strengthening of Real against the US Dollar ñ What it means • Trends for the future
• Impact of fertilizers on potential yields Stefan Poppe, Commercial Director, Molenbergnatie NV, Belgium
Carlos Brando, Director, P&A Marketing International Brazil
3.15 Open Forum followed by Q&A
2.40 India’s Coffee Exports and the Influence on Global Trade
• Key updates on supply and demand 3.30 Chairman’s Closing Remarks followed by afternoon refreshments
• Specific coffee segments explored, and opportunities arising
• Major market drivers for 2010 and beyond 4.00 End of Conference
G.V. Krishna Rau, Chairman, Coffee Board of India
3.20 Open Forum: Q&A followed by Afternoon Refreshments
4.00 Africa’s Fine Coffee Market
• Strategic analysis of key factors influencing the market
• Outlook for the medium to long term
Leslie Omari, Chairman, Eastern African Fine Coffee Association
(EAFCA)
4.40 How has the Volatility of Prices Affected Indonesia?
• Threat of the El Nino – Impact on Indonesia
• Crop Forecast for 2009/10
Dr. Soetanto Abdoellah, Associate Director for Research, Indonesian
AICC has always been a very informative and helpful event for
“
Coffee and Cocoa Research Institute
anyone in the coffee business, be it manufacturing, trading,
5.15 Open forum: Q & A followed by Chairman’s Closing Remarks
wholesale or retail. I have been attending AICC for 2 years and
5.30 End of Day One
”
last year was again a fantastic conference!
6.30 Coffee Night Hosted by
Oriental Coffee
& Commodities Pte. Ltd.
Gloria Jeans, Vietnam
REGISTER TODAY! Tel: (65) 6514 3180 Fax back to: (65) 6733 5087 Web: www.ibc-asia.com/coffee

4. If undelivered, please return to: Save USD300
No.1 Grange Road,
#08-02 Orchard Building, Singapore 239693 when you book before
Tel: (65) 6732 1970 Fax: (65) 6733 5087 23 October 2009
COFFEE OUTLOOK 2009
HOTEL INFORMATION
Legend Hotel Saigon
2A-4A Ton Duc Thang Street, District 1
Ho Chi Minh City, Vietnam
Tel: 84 8 3823 3333
Fax: 84 8 3827 2403
Contact Person: Nguyen Minh Phuong
Email: Trixie.sales@lendsaigon.com
5 EASY WAYS TO REGISTER
1 Mail the attached registration
form with your cheque to
IBC Asia (S) Pte Ltd
No. 1 Grange Road, #08-02
Orchard Building
Singapore 239693
This label contains your priority booking code.
2 Customer Service Hotline
Tel: (65) 6514 3180
To expedite registration, please do not remove label.
If you have already received a copy of this brochure, we apologise. For reasons of confidentiality, your full particulars were not available to IBC Asia (S) Pte Ltd for dedupulication prior to mail drop.
3 Fax: (65) 6733 5087
RESERVE YOUR PLACE TODAY!
4 Email: register@ibcasia.com.sg
Yes! I/We will attend Coffee Outlook 2009 | 7 – 9 December 2009 • Legend Hotel Saigon Hotel & Towers, Vietnam
5 Web: www.ibc-asia.com/coffee
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Fee includes luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel. Manager Catherine Shen on
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REGISTER NOW! FAX BACK TO (65) 6733 5087 Ph: +65 6835 5141 or Fax: +65 6734 4053.