Womens Roles In Nurturing Quality From Seed To Cup

Speech presented by Mr. Carlos Brando in Denmark, 2008: THE ROLE OF WOMEN IN THE BRAZILIAN COFFEE CHAIN

SCAE WONDERFUL COFFEE
COPENHAGEN 2008

WOMEN’S ROLES IN NURTURING
QUALITY FROM SEED TO CUP

Carlos Henrique Jorge Brando
80026012
© Copyright P&A
Denmark, June 21st 2008

THE ROLE OF WOMEN IN THE
BRAZILIAN COFFEE CHAIN

Brazil today:
• World’s largest producer
• World’s largest exporter
• World’s second largest consumer
• 1,500 roasting companies
• 2,500 coffee brands
• Domestic consumption of coffee: 18
million bags
© Copyright P&A

A VERY DYNAMIC VALUE CHAIN

BUT...

WHERE ARE THE WOMEN?

© Copyright P&A

WOMEN’S PARTICIPATION IN THE COFFEE
CHAIN ENTITIES AND ASSOCIATIONS
• Production
- CNC (Coffee Growers’ Council)
Board Members: 10 (all men)
Members: 20 largest coffee cooperatives
_ (40.000 growers)
~

- CNA (Coffee Growers’ Federation)
Board Members: 27 Presidents (all men) /
27 Vice-presidents (1 woman)
Members: More than 1 million growers

THERE IS NO TRADITION OF WOMEN OWNING
LAND IN BRAZIL
© Copyright P&A

WOMEN’S PARTICIPATION IN THE COFFEE
CHAIN ENTITIES AND ASSOCIATIONS
• Exports
- CECAFE (Coffee Exporters’ Council)
Board Members: 28 (all men)
Members: 147 exporting companies
8 run by women – small-size exporters

• Roasting Sector
- ABIC (Brazilian Coffee Roasters’ Association)
Board / Management: 12 (all men)
Advisory Council: 48 members (2 women)
Members: 1636 roasting companies
404 have women in the Board
(misleading!)
© Copyright P&A

WOMEN’S PARTICIPATION IN THE COFFEE
CHAIN ENTITIES AND ASSOCIATIONS

• Soluble Sector
- ABICS (Brazilian Soluble Industry Association)
Board Members: 15 (all men)
Members: 4 companies (all run by men)

© Copyright P&A

WOMEN THEN

• XIX and XX Centuries:
- Immigrants → harvest
- Supporting roles
- A few land owners (heirs)

WOMEN NOW

Field Work → Harvesting → Processing → Exports
_ 25%
~ 20 – 30% 0% 5%
Women Women Women

* Baristas: women well represented
© Copyright P&A

THE BARISTA SEGMENT IN BRAZIL

• New / trendy / rapidly growing
• Women are the majority
• Brazilian Barista Championship
(7 championships → women
baristas won five 1st places)
• Sílvia Magalhães / Isabela
Raposeiras
• Barista training course
- SENAC
- Since 2003
- 12 groups / year, 60% women

© Copyright P&A

CASE STUDY: MIRANDA SISTERS
• Roasting company Café Padre
Victor
• Founded in 1973
• In Três Pontas – Brazil’s largest
coffee producing municipality
• Sisters were 18, 16 and 14
years old when founded
• Roasting / grinding / packing /
distribution
• 40 employees / 3,000 clients in 200
cities
• 2007: Brazil’s best gourmet coffee
• One of the only roasting companies
in Brazil totally run by women
© Copyright P&A

CASE STUDY:
SERRA DA GRAMA COFFEE
• Roasting company founded in
1973
• Mariângela T. Francisco took over
the company in 1993
• Only director at the company
• Only manager at one of the farms
(350,000 coffee trees)
• 1993: 400 bags roasted / month
2008: 3,000 bags roasted / month
• 46 employees
• 8 products sold to clients
in 70 cities
• Illycaffè supplier
© Copyright P&A

LET’S WORK FOR WOMEN
TO BE MORE
REPRESENTED IN THE
WORLDWIDE COFFEE
BUSINESS

THANK YOU!

© Copyright P&A

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