literature study

1. LITERATURE CASE STUDY BY
SHAZA, AQIL, ASNA, HAMDHA, RABEEH, NESNA, SIDHARTH

8. INTRODUCTION
 The COEX, Convention and Exhibition Center is
a large-scale business town established on
September 7, 1988, primarily for domestic and
overseas businessmen.
 A 57-story assembly hall contains 20 trade
organizations including the Korea International
Trade Association (KITA), as well as 250
companies and financial institutions.
 Convention and Exhibition, which houses three
specialized exhibition halls and permanent
exhibition halls, is composed of a four-story
main building and three-story extension.

9.  Total Area(m²): 106,612
 No. of Meeting Rooms: 54
 Total Exhibition Space(m²): 36,007
 Year of Establishment: 1979
 From Incheon Int’l Airport: 60min. / 64.75km
 Subway Station: Line #2 Samseong Station Line #9
Bongensa Station

10.  Formerly known as KOEX (Korea
Exhibition), the newly renamed Coex
Convention & Exhibition Center is a large
and expanding business town located in
Samseong-dong of Gangnam-gu district,
Seoul and was established on September
7, 1988. The outstanding architecture of
this building was designed by American
architect Larry Oltmanns.

15. PARKING

16. PARKING

17. PARKING

18. PARKING

19. Grand Ballroom
 Being Situated on the lobby(1st) floor of COEX
Annex Building, Grand Ball Room having the
capacity of about 1,800 persons in the size of
1,815m2 is one of the best multi-purpose places
for elegant events.
 Depending on the size and the nature of event,
the Room can be used wholly or divided into 3
to 5 rooms.
 It is fully equipped with 16-language
simultaneous interpretation system of IrDA
wireless method, state of the art presentation
system, audio visual equipment of the highest
quality, and lighting system.
Also, catering service of deluxe hotel class is
served.
 International meetings, banquets, exhibitions,
conferences, events

20. Ceiling height : 6m
Size: 23m x 79m

22. COEX ART HALL
 LOCATED ON 2ND FLOOR
 200 SEATS
 ARCHITECT: SEOK-CHEOL KIM
 EVENTS, CONCERTS, THEATER, PERFORMANCES

24. COEX Artium
 Coex Artium is designed to minimize the distance between the audience seating and
the stage and to express the expression and emotion of the actor.
 In addition, the sound intelligibility and distribution are thoroughly studied, 1.3
seconds of reverberation time realizes richer sound.
 The use of various stage equipment by the stage where numerous patterns and
advanced techniques were introduced and promptly change the scene. By using such
advanced devices, audiences can enjoy dynamic performances shortly after feeling
bored.
 It was designed not only for public facilities but also for performance rooms for
dressing rooms, actors, directors, staff, etc, considering air conditioning and
movement flow lines.
 Capacity: 808 people
 Events, concerts, theater, performances

26. auditorium
 Concept : the ceiling design was inspired by bird wings
and the fan shaped seating creates an elegant ambience.
 Include a private dressing room and cloak room
 Size : 2104 m2
 Capacity : 1080 people
 Meetings, general assemblies, ceremonies, theater,
performances

29. CONFERENCE ROOM(south)
 THIRD FLOOR
 SIZE : MAX. 311m2 : can be divided
into 49 rooms
 Capacity : 20-300 people
 Meetings, small/midsized seminars,
educational events, banquets

30. Ceiling height : 3.4m
Size: 27m x 11.5m

31. CONFERENCE ROOM(SOUTH)
 Fourth floor
 SIZE : 5264 m2
 Capacity : 450 people

33. ASEM Hall Meeting Rooms
 Remodeled in 2018, Conference Room North features asymmetrical meetings
rooms on both sides of rooms 201–203(ASEM Ballroom) in the center. Rooms 201–
203 holds a combined theater-style seating capacity for over 900 and has been
renamed as the ASEM Ballroom in commemoration of the 3rd ASEM Summit
which was hosted here in 2000. The facilities are well-suited for large-scale events,
especially when used in accompaniment with the Grand Ballroom on the first floor.
The twelve small to medium-sized meeting rooms flanking rooms 201-203 can be
used not only for seminars and conferences but also as executive offices and
waiting rooms.
 SIZE
Max. 73,752㎡
Min. 661㎡
 BEST FOR
201~203: INTERNATIONAL MEETINGS, BANQUETS, VARIOUS EVENTS
204~211:WORKSHOPS, SEMINARS, EXECUTIVE OFFICES, WAITING ROOMS, ETC
Ceiling height: 3m

34. Meeting room

35. Ceiling height: 3m

37. CONFERENCE ROOM SOUTH 401
 4TH FLOOR
 THEATRE STYLE
CONFERENCE
ROOM THAT
SEATS 441.
 TIERED SEATING
ALLOWS FOR
EXCELLENT
VISIBILITY AND
AUDIENCE
PARTICIPATION
IN A MORE
INTIMATE
ARRANGEMENT

38. Exhibition Halls –A and B

39. HALL A
 LOCATION
First Floor
 SIZE: 144M X 72M
10,368㎡ : Partitions into four sections
 CAPACITY
520 booths:
3m x 3m / booth
 BEST FOR
Exhibitions, meetings, events
 FACILITIES
Floor finish : Polished concrete
Trench box : Water, air, electricity, drainage and communication service outlet
Space between pillars : 18m
Floor load : 1.5 tons/m²
 OTHER
Organizer’s office : 1 per hall (for hall A2, A3 located on mezzanine level)
Multi-purpose room : 6 in exhibition (13m²~21m²)
Ceiling height: 9m

42. Ceiling height:
9.5m
Size: 90m x 81m

44. Service stairs

45. HALL C
 LOCATION
Third Floor (3F)
 SIZE: 144M X 72M
10.348㎡ : Partitions into four sections
 CAPACITY
520 booths
(3m x 3m/booth) can be divided into 4 rooms (C2, C3 can be partitioned)
 BEST FOR
Exhibitions, Conferences, Banquets
 FACILITIES
Floor finish : polished concrete
Trench box : water, air, electricity, drainage and communication service outlet
 Space between pillars : 18m
Floor load : 1.5 tons/m²
 OTHER
Organizer’s office : 1 per hall (hall C2, C3 located on mezzanine level)
Multi-purpose room : 6 in exhibition hall (23m²~62m²)
Ceiling height: 8m

49. Ceiling height:
17.5m
Size: 81m x 81m

51. Service stairs
Electric room

52. CONFERENCE ROOM E
 THIRD FLOOR
 SIZE : 1320 m2: Can be divided into 5 rooms max
 CAPACITY : 1560 people
Ceiling height: 3.7m Size: 45m x 36m

54. NORTH WING
 ① Grand Ballroom
 The Grand Ballroom is a 1,817m² pillar-free space that can be divided into five sections. It is ideal for conference breakout
sessions and combined conference/exhibition events.
 ② Conference Room North
 This 12-room complex is centered around the historic ASEM Hall, a circular summit venue with 17 simultaneous translation
booths. The grandly decorated hall was host to world leaders during the Asia-Europe Meeting in 2000.
 ③ Auditorium
 The sweeping 1,080-seat Auditorium is furnished with a superb acoustics and a built-in translation system, making it ideal for
international conferences. The 998m² lobby’s glass wall faces the historic Bongeunsa Temple across the street. South Wing
 ④ Hall E
 Hall E is a 1,620m² multipurpose space that divides into 6 sections. The modern, carpeted hall can host exhibitions, conferences,
or banquets.
 ⑤ Conference Room South
 This two-story conference complex holds 31 diverse rooms in total, with capacities ranging from 12 to 300. It is also the location
of Coex’s second tiered auditorium, Room 401, which seats 441 guests.

55. EXHIBITION HALLS
 Coex’s four exhibition halls are the most popular venues for trade shows in Korea. Each hall
connects directly to spacious loading docks, and is equipped with expansive utility trenches.
Halls A and B on the first floor connect via swing space, as do halls C and D on the third floor.
 ① Hall A
 Hall A is a 10,368m² space. Its size and location next to the Coex Mall entrance makes it the
center’s most popular exhibition facility.
 ② Hall B
 This 8,010 m² hall near the North Wing can be divided into two spaces. Its white LED lighting
renovation makes it ideal for art exhibitions.
 ③ Hall C
 Hall C is a 10,348m² space with a large pillar-free middle section. The hall can hold 520 booths
or up to 10,000 guests for concerts.
 ④ Hall D
 Hall D is a completely pillar-free 7,281m² plenary hall that can hold 6,500 guests. Its honey-
colored wooden interior makes it excellent for both convention sessions or exhibitions.

56. Green Facilities
 RAINWATER RE-USE AND GRAY WATER TREATMENT
SYSTEM
 Waste water with low levels of toxicity, are recycled
through COEX’s gray water treatment facilities
 The recycled water is used in toilets and urinals in the
convention center complex.
 The output of the grey water treatment system is 500
cubic meters per day and 142000 cubic meters per year,
which reduces yearly carbon emissions by 83 tonnes

57. URBAN GREEN SPACES
 Three “Green spaces” have been created so far around
the COEX premises: the ASEM garden(2050 m2), Piano
fountain park(4510 m2), and Exhibition Hall Roof
Garden(988m2).

58. Flooring
 Polished concrete flooring was installed in place of
wasteful carpet flooring, which has to be replaced
constantly due to wear and tear from exhibitions
 In the underground parking lots, flooring was renovated
with eco-friendly epoxy.
 Spaces added for bicycles and electric cars

59. Inference
Grand Ballroom
Meeting rooms
Hall A
Hall B
Hall C
Hall D
Hall E
Auditorium
Other
Area
Grand Ballroom Meeting rooms Hall A Hall B Hall C
Hall D Hall E Auditorium Other

60.  Grand ballroom : location first floor lobby of the coex annex
building
 Total area: 1815 sq m
 Capacity : 1800 persons
 Carpet area: 1621 sq m
 Nature of the event: 3-5 sections
 16 languages simultaneous interpretation system IrDA
wireless system
 821 sq m, 200 x 4 sq m
 Modular convention hall

61.  9m wide entrance
 Seating capacity 1.008 sq m (according to KMBR for a
carpet area of 300 sq m, 1.5 sq m is taken as 1 seating
occupancy)
 194 sq m devoted to service rooms, Mechanical and
electrical rooms and so on

62. Seating for differently abled

64. Thank you
 REFERENCES:
 www.coexcenter.com
 english.visitkorea.or.kr
 en.m.wikipedia.org
 www.cei.asia
 www.10times.com