A suggestion for Twitter's next generation user experience.

1. TWITTER’S NEXT GENERATION USER EXPERIENCE:
DEPLOYING GEOSPATIAL METAPHORS
Joseph Mathew
@CodyCostaRica
March 25, 2012

2. TWITTER’S NEXT GENERATION USER EXPERIENCE: INTRODUCTION
 Introduction
o While Twitter continues to skyrocket in popularity, the service is
running into a major problem due to the sheer number of people each
user is following
 Section I
o What follows are some mock-ups outlining a user flow deploying a
metaphor based on Geospatial navigational interface
 Section II
o Lastly, a few monetization ideas based on this interface are included at
the end

3. SECTION I: THE GEOSPATIAL USER FLOW

4. Following - Manage Conversations

5. Conversation Management Interface: The Geospatial Experience

6. Step 1: User Swipes To A Location

7. Step 2: User Picks A Specific City

8. Step 3: User Picks A Region Within The City
Movies
Fashion
Television
Celebrity
Causes Celeb Fitness/Diet
Gossip LA Sports Music

9. Step 4: User Picks A Neighborhood Within The Region
Food
Reality
Drama Sitcom
Entertainment News

10. Step 5: User Picks A House Within The Neighborhood

11. Step 6: The House Metaphor Experience - #kardashianwedding

12. Step 7: User Chooses A Conversation Within The Floor
Kardashians
Celebrities
Sponsored
Public

13. Step 8: User Checks Out The Conversation

14. SECTION II: MONETIZATION STRATEGIES

15. REVENUE STREAM: PAY TO JOIN THE EXCLUSIVE CONVERSATIONS
 Tiered Pricing Scheme:
o Cheapest Tier: Members
• Listen in on the first party source of the #hashtag house grouped
by topic
 (In the #kardashianwedding example, the Kardashians
themselves)
o Medium Tier: Partners
• Participate in the conversation, but only the other pay-to-listeners
can see your tweets
• Can only retweet other pay-to-listeners
o Top Tier: Platinum Partners
• Participate in the conversation, and everyone, including the
Kardashians, can see your tweets
• Ability to retweet comments from anyone in the conversation,
including the Kardashians

16. INDUSTRY TARGETS: WHERE DO PEOPLE PAY THE MOST?
 Financial Industry
o Well known Analysts for an industry would have their own rooms
o Top flight investment bankers could purchase, from Twitter, “Managing
Director Rooms” where other public investors could pay to listen
 Management Consulting
o Partners at consulting firms could set up their own rooms
o The most interesting rooms for these type of groups would be cross-
firm rooms containing top Partners from across firms
 Political
o Permanent rooms should be set up for political debate
o Significant fees could be charged to participate in the rooms that
included solely major party contenders
 Sports
o Sports experts and should have rooms
o First parties [teams, coaches, trainers, athletes] should also have
multiple rooms as well (…)