Coca-Cola - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Coca-Cola containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
In this presentation, i took a coca-cola as a minicase and i gave answers to some marketing concepts. The competitors of coca-cola are illustrated in this and a tool named "mass marketing" is explained taking example as coca-cola.finally, the risks are described.
History and geographical impact of Coca-Cola has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business practices. The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs, particularly since the early 2000s.
Coca-Cola - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Coca-Cola containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
In this presentation, i took a coca-cola as a minicase and i gave answers to some marketing concepts. The competitors of coca-cola are illustrated in this and a tool named "mass marketing" is explained taking example as coca-cola.finally, the risks are described.
History and geographical impact of Coca-Cola has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business practices. The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs, particularly since the early 2000s.
2. Co.Incorporatedin 1882. On April 23, 1985, "New Coke" formula was released. Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day. Introduction
3. Main target market :Young generation. Major segment :Those who take this drink daily. Also those areas where demand is higher than other area. TARGET MARKET OF COCA COLA