Design an integrated FB Live digital marketing strategy for a brand, corporation or public figure in which they will use the tool to maximize the technology and platform to reap great benefits. Put yourself in the shoes of the business and develop original thinking on how to achieve marketing goals (be unique). The strategy should propose how the brand/public figure may exploit emerging trends to achieve new advantages and market cut-through
Emerging Social Media for Travel, Jennifer Stafford - Eye for Travel Online M...jennstafford
From Vine to Pinterest to Instagram there are many ways that travel brands can take advantage of visual social media sites to drive traffic, conversion and engagement. See examples from HomeAway and other brands on how they are using emerging social media channels to connect with their fans and market their products and companies.
http://twitter.com/jennstafford
http://homeaway.com
http://facebook.com/homeaway
http://pinterest.com/homeaway
http://instagram.com/homeaway
This webinar from 4/26/2011 goes over the top 40 pages on Facebook as chosen by Likeable Media. We also highlight the top 20 pages from our client base and give you tips on how to make your organization more likeable.
Emerging Social Media for Travel, Jennifer Stafford - Eye for Travel Online M...jennstafford
From Vine to Pinterest to Instagram there are many ways that travel brands can take advantage of visual social media sites to drive traffic, conversion and engagement. See examples from HomeAway and other brands on how they are using emerging social media channels to connect with their fans and market their products and companies.
http://twitter.com/jennstafford
http://homeaway.com
http://facebook.com/homeaway
http://pinterest.com/homeaway
http://instagram.com/homeaway
This webinar from 4/26/2011 goes over the top 40 pages on Facebook as chosen by Likeable Media. We also highlight the top 20 pages from our client base and give you tips on how to make your organization more likeable.
KickApps SF Summit - "Your brand is not my friend" by Alan WolkKickApps
This is one of the speaker presentations from the spring session of summit,"Social Media in the Enterprise", held in San Francisco. This event is sponsored by KickApps and Akamai. You can find the video of this speaker at http://www.kickapps.com/engage/
Live Nation Network: "Bands and Brands: Building Content, Communities and Com...Digiday
It’s undeniable that music is an empowering force, and in particular, live music is the number-one producer of the positive human emotions and experiences that advertisers seek to tap – for example, favorite memories, shared moments, and friendships. The universality of music and its ability to create these powerful emotional experiences have made it a potent springboard, platform or component of brands’ marketing campaigns. This session will explore all the ways new media and technology are being harnessed to better connect fans, brands and bands around live music experiences.
Speaker: Russell Wallach, president, Live Nation Network
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...Social Samosa
DLF Place's Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution
DLF Place Saket - Diwali Social Media CampaignKriti Kohli
Objectives for the campaign -
** Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution.
**Targeting to increase the brand equity of the existing brand name to higher margins.
**Engagement and awareness of the causes to the Fans and their involvement in the same.
**Increase in participation of people with the brand name on various social media platforms.
In July 2015, Roker Labs analyzed the quickly growing world of live streaming on Periscope. In association with Dextro, we identified the inaugural class of 2015 Periscope stars. But what about food brands? Which brands are live streaming? What kind of content? Is it resonating? And why food? Join us for delicious dive.
50.000.000 fans on Coke's Facebook page, 50.000.000 moments of happiness with Coke. To celebrate this, Coke launches a worldwide photo contest. The key to success on Facebook is to propose a simple idea linked to the brand’s DNA (happiness/fun/share/red color/refreshing), an idea simple enough for users to appropriate, and make the operation live by itself.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
KickApps SF Summit - "Your brand is not my friend" by Alan WolkKickApps
This is one of the speaker presentations from the spring session of summit,"Social Media in the Enterprise", held in San Francisco. This event is sponsored by KickApps and Akamai. You can find the video of this speaker at http://www.kickapps.com/engage/
Live Nation Network: "Bands and Brands: Building Content, Communities and Com...Digiday
It’s undeniable that music is an empowering force, and in particular, live music is the number-one producer of the positive human emotions and experiences that advertisers seek to tap – for example, favorite memories, shared moments, and friendships. The universality of music and its ability to create these powerful emotional experiences have made it a potent springboard, platform or component of brands’ marketing campaigns. This session will explore all the ways new media and technology are being harnessed to better connect fans, brands and bands around live music experiences.
Speaker: Russell Wallach, president, Live Nation Network
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...Social Samosa
DLF Place's Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution
DLF Place Saket - Diwali Social Media CampaignKriti Kohli
Objectives for the campaign -
** Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution.
**Targeting to increase the brand equity of the existing brand name to higher margins.
**Engagement and awareness of the causes to the Fans and their involvement in the same.
**Increase in participation of people with the brand name on various social media platforms.
In July 2015, Roker Labs analyzed the quickly growing world of live streaming on Periscope. In association with Dextro, we identified the inaugural class of 2015 Periscope stars. But what about food brands? Which brands are live streaming? What kind of content? Is it resonating? And why food? Join us for delicious dive.
50.000.000 fans on Coke's Facebook page, 50.000.000 moments of happiness with Coke. To celebrate this, Coke launches a worldwide photo contest. The key to success on Facebook is to propose a simple idea linked to the brand’s DNA (happiness/fun/share/red color/refreshing), an idea simple enough for users to appropriate, and make the operation live by itself.
Similar to Coca Cola - Facebook Live Campaign (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Facebook Live is a basic feature that offers live-
streaming video capabilities to users
By tapping the live stream icon, you can start
broadcasting a live video and also write an
optional description for the event
With Facebook LIVE, Tell Your Story, Your Way
With creative tools like filters, it's easy to express
yourself in ways that delight your followers and
make it even more fun
3. You can go LIVE on Facebook from the following devices:
MOBILE PHONE DESKTOP THIRD PARTY VIDEO PLATFORMS
4. FACEBOK LIVE INDUSTRY TRENDS
Facebook LIVE is a great way for brands to:
Connect With the Audience
HOW?
WHY? WHERE?
WHEN?
Interact with & Answer their Questions Gauge their LIVE Reactions
6. FACEBOOK LIVE EXAMPLES:
BuzzFeed Blew Up A
Watermelon And
Everyone Lost Their
Freaking Minds
Dunkin Donuts Live Tour
of their Kitchen +
Valentines Day
McDonalds
Promotion for Art
and their new
burgers
Benefit Cosmetics
Day-To-Day topics
Popeyes promoted their
first-ever Live Drive-Thru
Bash celebrating National
Fried Chicken Day
7.
8. ABOUT
Coca Cola is a carbonated soft drink
Global leader in the beverage industry
All marketing revolves around Happiness, Refreshment, Diversity & Inclusion
The brand is about creating a better world and spreading happiness
This is reflected in their advertisements and marketing campaigns
Coca-Cola UK used Facebook LIVE for last years Christmas Season
They brought in a Christmas truck which went LIVE on Facebook showcasing comments made
by users
The truck also visually showed the steps involved in making a bottle of Coca-Cola which was
then dispersed by the vending machine
Here’s the video: Coca-Cola UK Facebook LIVE
9. Coca Cola’s main competitor, Pepsi, has used Facebook LIVE in collaboration with the Dallas
Cowboys
This included a Q&A session with star player David Irving
Here’s the video: PEPSI Facebook LIVE
Sprite used Facebook LIVE with the Cleveland Cavaliers where users were asked questions live
and had to answer them to become MVP’s
Here’s the video: SPRITE Facebook LIVE
The above brands have stuck to their brand image of Young & Athletic and created content
around that
Coca-Cola needs to tap into Facebook LIVE and engage their audience with a Happy,
Refreshing & Lovable campaign
This will help Coca-Cola leverage its brand image, increase fan interactions and ultimately
increase sales
COMPETITIVE
SCENARIO
10. Presenting Coca-Cola’s #HuntForHappiness
This hunt is for Coca-Cola bottles mysteriously placed around a city
But it will be available only on Facebook LIVE
2 celebrities will go on the hunt: Kevin Hart and Ryan Seacrest
But they will be guided by Coca-Cola’s fans on the Facebook page
Each time the celebrities find a clue, they will ask the fans through the live video to help them
seek it out
The end game is a Coca-Cola Happiness truck which displays the conversation happening LIVE
on Facebook with the users names appearing
Each user who gives the correct answer will get a Coca-Cola bottle with his/her name and
some signed merchandise by Kevin Hart and Ryan Seacrest
At the end of the month, the users will be invited for a Coca-Cola End of Summer Happiness
Party with the hosts which will be live streamed on Facebook
#HUNTFORHAPPINESS
11. PHASE1
On the day of the Hunt, the
celebrities go LIVE on Facebook
and solve the clues with help
from the fans
This increases engagement and
interaction
Coca-Cola puts out a video message on their
Facebook page by the celebrities introducing
the hunt and how they need the help of the
fans in figuring out the clues
This is done a week in advance
The winners displayed on the Coca-Cola
truck get their personalized Coca-Cola
bottles and an invite to the end of
Summer Happiness Party
PHASE2
PHASE3
12. A week prior to each city hunt, an announcement for that hunt will be put out on Facebook to
give the fans an early notice of something coming up
This announcement will be in the form of a video where we show Kevin Hart and Ryan
Seacrest famished and trying to beat the summer heat
In the video, while they gasp for breath, they tell the fans they’re reaching their city in a week
and they need their help to find the Happiness Truck
This will be a fun, comical video which will attract the attention of the fans and keep them
intrigued
Along with this, the end prize for the fans, to party with the celebrities, will also be
communicated so as to give them an incentive to participate
On the previous day of the hunt, a post will be put out asking the fans to follow Coca-Cola’s
activity so they get notified when the hunt officially begins on Facebook LIVE
On the day of the hunt, the celebrities start by asking for the answer to the first clue leading
up to the Happiness Truck showcasing the live conversations
STORY
13. The #HuntForHappiness will take place twice a month starting from May & ending in July
6 major cities: Atlanta, New York, Los Angeles, Chicago, Houston, Philadelphia
In each city, Coca-Cola bottles will be placed at hidden locations to which clues will be
provided
The celebrities, along with the Facebook fans of Coke, will hunt those clues via Facebook LIVE
Each clue will lead to the next clue which will be written inside the wrapper of a Coca-Cola
bottle
In totality, there will be 8 clues which will reflect on 8 different Coca-Cola bottles
All the clues lead to the Happiness Truck where the LIVE conversation will be displayed
The fans will then be invited to the location of the truck to meet the celebrities, take their
personalized Coca-Cola bottles and have a happy experience
HOW IT
WORKS
14. This campaign is on the lines of Coca-Cola’s Vision, Mission and Values
It will relate to the brands ideology of Open Happiness and making the world a better place
The fans will participate as they connect with the brands image
The gratification of a personalized Coca-Cola bottle for you and your loved one ties with the
emotional benefit of the consumer
The end of Summer Happiness Party connects with the fans as they feel they belong to a
Happy, Fun & Exciting new community
This campaign will increase the brands reputation and goodwill in the market
Ultimately, this campaign will be taken global to other countries around the world
The end result will be a boost in sales globally for Coca-Cola
WHY
15. To measure the success of this campaign. We will:
Gauge Live Reactions
Total Views
Total Shares
Total Comments
LIVE Views
LIVE Shares
LIVE Comments
Sales
#HuntForHappiness
Party Attendance
Subscriptions
METRICS