SlideShare a Scribd company logo

Barbie + Ken: A Roman-Tech Reunion

โ€ขDownload as PPT, PDFโ€ข
โ€ข
M
MrLubin
Entertainment & HumorTechnology
1 of 42
WOMMA Welcomes You To SUMMIT 2011 Mattel & Attention A Roman-Tech Reunion
CUSTOMER ENGAGEMENT Involving Customers to Create an Epic Brand Love Story Lauren Bruksch Mattel Curtis Hougland Attention Jessica Kimiabakhsh Mattel
Objective Elevate cultural awareness aroundย  a key brand moment: The relaunch/repositioning of Kenยฎ
Begin with a Simple Concept Barbie + Ken =
Filter All Campaign Elements through Word-of-Mouth
Tell a Story across the Customer Journey
Tell a Story across Earned, Owned, Paid and Shared Media
Barbie: Pop Culture Icon
Relaunching Kenโ€ฆ ,[object Object],[object Object],[object Object]
History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Barbie by the Numbers
Barbie on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Barbie on Twitter ,[object Object],[object Object],[object Object]
Barbie on YouTube ,[object Object],[object Object]
Campaign
SEPT OCT NOV DEC JAN FEB MAR OWNED SHARED EARNED PAID Catch Me If You Ken Barbie and Ken.com Match.com Video Pop-Up Store Magnolia Bakery Dylanโ€™s Us Weekly Out-of-Home Genuine Ken V-Day Date with Ken Genuine Ken Finale Kenโ€™s Social Launch Christieโ€™s Foursquare Memory Lane
Owned: Barbie & Ken Social Channels ,[object Object],[object Object],[object Object]
Owned: BarbieandKen.com ,[object Object]
Owned: BarbieandKen.com ,[object Object]
Owned: BarbieandKen.com ,[object Object]
Owned: Pop-Up Store ,[object Object],[object Object]
Shared: Match.com ,[object Object]
Shared: Magnolia Bakery ,[object Object],[object Object]
Shared: Dylanโ€™s Candy Bar ,[object Object],[object Object]
Shared: Christieโ€™s Auction House ,[object Object]
Earned: Catch Me If You Ken ,[object Object]
Earned: Genuine Ken on Hulu ,[object Object],[object Object]
Earned: Valentineโ€™s Day Date with Ken ,[object Object],[object Object]
Paid: Out-of-Home ,[object Object],[object Object]
Paid: Magazine ,[object Object],[object Object]
Earned: Digital Coverage ,[object Object]
Together Again!
Results ,[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continuing the Story ,[object Object]
Insights ,[object Object],[object Object]
Insights ,[object Object],[object Object]
Barbieโ€™s Social Journeyโ€ฆ ,[object Object]
[object Object],Barbieโ€™s Social Journeyโ€ฆ
[object Object],Barbieโ€™s Social Journeyโ€ฆ
[object Object],[object Object],Barbieโ€™s Social Journeyโ€ฆ
Thank You! Lauren Bruksch Mattel @LaurenMeliss Curtis Hougland Attention @curtis_hougland Jessica Kimiabakhsh Mattel @JessKimia

Recommended

Social Media Society Influencer Awards: Barbie & Ken, A Roman-Tech Reunion
Social Media Society Influencer Awards: Barbie & Ken, A Roman-Tech ReunionSocial Media Society Influencer Awards: Barbie & Ken, A Roman-Tech Reunion
Social Media Society Influencer Awards: Barbie & Ken, A Roman-Tech ReunionAttention
ย 
Facebook
FacebookFacebook
FacebookVera
ย 
Channel 4 case study
Channel 4 case studyChannel 4 case study
Channel 4 case studyNewsworks
ย 
Question 2
Question 2Question 2
Question 2amber_jackson
ย 
adVentures
adVenturesadVentures
adVenturesJared Bedford
ย 
V powering the suburbs
V powering the suburbsV powering the suburbs
V powering the suburbsEridani Francis Milly Baker
ย 
STUDIOCANAL case study
STUDIOCANAL case studySTUDIOCANAL case study
STUDIOCANAL case studyNewsworks
ย 
Pr6 the hollywood blockbuster
Pr6 the hollywood blockbusterPr6 the hollywood blockbuster
Pr6 the hollywood blockbusterLouiseMaher18
ย 

Recommended

Social Media Society Influencer Awards: Barbie & Ken, A Roman-Tech Reunion
Social Media Society Influencer Awards: Barbie & Ken, A Roman-Tech ReunionSocial Media Society Influencer Awards: Barbie & Ken, A Roman-Tech Reunion
Social Media Society Influencer Awards: Barbie & Ken, A Roman-Tech ReunionAttention
ย 
Facebook
FacebookFacebook
FacebookVera
ย 
Channel 4 case study
Channel 4 case studyChannel 4 case study
Channel 4 case studyNewsworks
ย 
Question 2
Question 2Question 2
Question 2amber_jackson
ย 
adVentures
adVenturesadVentures
adVenturesJared Bedford
ย 
V powering the suburbs
V powering the suburbsV powering the suburbs
V powering the suburbsEridani Francis Milly Baker
ย 
STUDIOCANAL case study
STUDIOCANAL case studySTUDIOCANAL case study
STUDIOCANAL case studyNewsworks
ย 
Pr6 the hollywood blockbuster
Pr6 the hollywood blockbusterPr6 the hollywood blockbuster
Pr6 the hollywood blockbusterLouiseMaher18
ย 
PUR 3000 Campaign
PUR 3000 CampaignPUR 3000 Campaign
PUR 3000 Campaignlafielder
ย 
Product Work Log
Product Work LogProduct Work Log
Product Work Loghkight
ย 
iOS 5_Slide
iOS 5_SlideiOS 5_Slide
iOS 5_SlideBBeau
ย 
Rothco Kids Catalog
Rothco Kids CatalogRothco Kids Catalog
Rothco Kids CatalogRothco Sales
ย 
2012 new product_flyer
2012 new product_flyer2012 new product_flyer
2012 new product_flyerRothco Sales
ย 
Test
TestTest
TestAlan Shannon
ย 
Prรฉsentation NAS - MiNET
Prรฉsentation NAS - MiNETPrรฉsentation NAS - MiNET
Prรฉsentation NAS - MiNETMehdi Sebbar
ย 
Rothco Paracord Catalog
Rothco Paracord CatalogRothco Paracord Catalog
Rothco Paracord CatalogRothco Sales
ย 
Rothco 2014 New Products Catalog
Rothco 2014 New Products CatalogRothco 2014 New Products Catalog
Rothco 2014 New Products CatalogRothco Sales
ย 
Des franรงais pris en otages au cameroun C roqueblave porte parole
Des franรงais pris en otages au cameroun C roqueblave porte paroleDes franรงais pris en otages au cameroun C roqueblave porte parole
Des franรงais pris en otages au cameroun C roqueblave porte paroleRoqueblave Christa
ย 
Rothco's Footwear Catalog
Rothco's Footwear CatalogRothco's Footwear Catalog
Rothco's Footwear CatalogRothco Sales
ย 
Rothco Canvas Collection Catalog
Rothco Canvas Collection CatalogRothco Canvas Collection Catalog
Rothco Canvas Collection CatalogRothco Sales
ย 
Rothco Tactical Catalog
Rothco Tactical CatalogRothco Tactical Catalog
Rothco Tactical CatalogRothco Sales
ย 
Rothco 2015 New Product Collection
Rothco 2015 New Product CollectionRothco 2015 New Product Collection
Rothco 2015 New Product CollectionRothco Sales
ย 
Rothco's Vintage Clothing Catalog
Rothco's Vintage Clothing CatalogRothco's Vintage Clothing Catalog
Rothco's Vintage Clothing CatalogRothco Sales
ย 
Rothco Public Safety Catalog
Rothco Public Safety CatalogRothco Public Safety Catalog
Rothco Public Safety CatalogRothco Sales
ย 
Presentation
Presentation Presentation
Presentation Mehdi Sebbar
ย 
The holocaust the events we should never forget, focusing on the events that ...
The holocaust the events we should never forget, focusing on the events that ...The holocaust the events we should never forget, focusing on the events that ...
The holocaust the events we should never forget, focusing on the events that ...Prega Naidoo
ย 
20090612093712 fichier
20090612093712 fichier20090612093712 fichier
20090612093712 fichierlouise1945
ย 
Campagne de tests manuels
Campagne de tests manuelsCampagne de tests manuels
Campagne de tests manuelsValรฉrie Taesch
ย 
Campaign
CampaignCampaign
Campaignmegfole
ย 
Barbieand ken
Barbieand kenBarbieand ken
Barbieand kenLindsay Collette
ย 

More Related Content

Viewers also liked

PUR 3000 Campaign
PUR 3000 CampaignPUR 3000 Campaign
PUR 3000 Campaignlafielder
ย 
Product Work Log
Product Work LogProduct Work Log
Product Work Loghkight
ย 
iOS 5_Slide
iOS 5_SlideiOS 5_Slide
iOS 5_SlideBBeau
ย 
Rothco Kids Catalog
Rothco Kids CatalogRothco Kids Catalog
Rothco Kids CatalogRothco Sales
ย 
2012 new product_flyer
2012 new product_flyer2012 new product_flyer
2012 new product_flyerRothco Sales
ย 
Prรฉsentation NAS - MiNET
Prรฉsentation NAS - MiNETPrรฉsentation NAS - MiNET
Prรฉsentation NAS - MiNETMehdi Sebbar
ย 
Rothco Paracord Catalog
Rothco Paracord CatalogRothco Paracord Catalog
Rothco Paracord CatalogRothco Sales
ย 
Rothco 2014 New Products Catalog
Rothco 2014 New Products CatalogRothco 2014 New Products Catalog
Rothco 2014 New Products CatalogRothco Sales
ย 
Des franรงais pris en otages au cameroun C roqueblave porte parole
Des franรงais pris en otages au cameroun C roqueblave porte paroleDes franรงais pris en otages au cameroun C roqueblave porte parole
Des franรงais pris en otages au cameroun C roqueblave porte paroleRoqueblave Christa
ย 
Rothco's Footwear Catalog
Rothco's Footwear CatalogRothco's Footwear Catalog
Rothco's Footwear CatalogRothco Sales
ย 
Rothco Canvas Collection Catalog
Rothco Canvas Collection CatalogRothco Canvas Collection Catalog
Rothco Canvas Collection CatalogRothco Sales
ย 
Rothco Tactical Catalog
Rothco Tactical CatalogRothco Tactical Catalog
Rothco Tactical CatalogRothco Sales
ย 
Rothco 2015 New Product Collection
Rothco 2015 New Product CollectionRothco 2015 New Product Collection
Rothco 2015 New Product CollectionRothco Sales
ย 
Rothco's Vintage Clothing Catalog
Rothco's Vintage Clothing CatalogRothco's Vintage Clothing Catalog
Rothco's Vintage Clothing CatalogRothco Sales
ย 
Rothco Public Safety Catalog
Rothco Public Safety CatalogRothco Public Safety Catalog
Rothco Public Safety CatalogRothco Sales
ย 
Presentation
Presentation Presentation
Presentation Mehdi Sebbar
ย 
The holocaust the events we should never forget, focusing on the events that ...
The holocaust the events we should never forget, focusing on the events that ...The holocaust the events we should never forget, focusing on the events that ...
The holocaust the events we should never forget, focusing on the events that ...Prega Naidoo
ย 
20090612093712 fichier
20090612093712 fichier20090612093712 fichier
20090612093712 fichierlouise1945
ย 
Campagne de tests manuels
Campagne de tests manuelsCampagne de tests manuels
Campagne de tests manuelsValรฉrie Taesch
ย 

Viewers also liked (20)

PUR 3000 Campaign
PUR 3000 CampaignPUR 3000 Campaign
PUR 3000 Campaign
ย 
Product Work Log
Product Work LogProduct Work Log
Product Work Log
ย 
iOS 5_Slide
iOS 5_SlideiOS 5_Slide
iOS 5_Slide
ย 
Rothco Kids Catalog
Rothco Kids CatalogRothco Kids Catalog
Rothco Kids Catalog
ย 
2012 new product_flyer
2012 new product_flyer2012 new product_flyer
2012 new product_flyer
ย 
Test
TestTest
Test
ย 
Prรฉsentation NAS - MiNET
Prรฉsentation NAS - MiNETPrรฉsentation NAS - MiNET
Prรฉsentation NAS - MiNET
ย 
Rothco Paracord Catalog
Rothco Paracord CatalogRothco Paracord Catalog
Rothco Paracord Catalog
ย 
Rothco 2014 New Products Catalog
Rothco 2014 New Products CatalogRothco 2014 New Products Catalog
Rothco 2014 New Products Catalog
ย 
Des franรงais pris en otages au cameroun C roqueblave porte parole
Des franรงais pris en otages au cameroun C roqueblave porte paroleDes franรงais pris en otages au cameroun C roqueblave porte parole
Des franรงais pris en otages au cameroun C roqueblave porte parole
ย 
Rothco's Footwear Catalog
Rothco's Footwear CatalogRothco's Footwear Catalog
Rothco's Footwear Catalog
ย 
Rothco Canvas Collection Catalog
Rothco Canvas Collection CatalogRothco Canvas Collection Catalog
Rothco Canvas Collection Catalog
ย 
Rothco Tactical Catalog
Rothco Tactical CatalogRothco Tactical Catalog
Rothco Tactical Catalog
ย 
Rothco 2015 New Product Collection
Rothco 2015 New Product CollectionRothco 2015 New Product Collection
Rothco 2015 New Product Collection
ย 
Rothco's Vintage Clothing Catalog
Rothco's Vintage Clothing CatalogRothco's Vintage Clothing Catalog
Rothco's Vintage Clothing Catalog
ย 
Rothco Public Safety Catalog
Rothco Public Safety CatalogRothco Public Safety Catalog
Rothco Public Safety Catalog
ย 
Presentation
Presentation Presentation
Presentation
ย 
The holocaust the events we should never forget, focusing on the events that ...
The holocaust the events we should never forget, focusing on the events that ...The holocaust the events we should never forget, focusing on the events that ...
The holocaust the events we should never forget, focusing on the events that ...
ย 
20090612093712 fichier
20090612093712 fichier20090612093712 fichier
20090612093712 fichier
ย 
Campagne de tests manuels
Campagne de tests manuelsCampagne de tests manuels
Campagne de tests manuels
ย 

Similar to Barbie + Ken: A Roman-Tech Reunion

Campaign
CampaignCampaign
Campaignmegfole
ย 
Advertising and Brand Engagement on Facebook
Advertising and Brand Engagement on FacebookAdvertising and Brand Engagement on Facebook
Advertising and Brand Engagement on FacebookPhil White
ย 
RTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_Final
RTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_FinalRTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_Final
RTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_FinalAndrea Breneman
ย 
ะ’ะธั€ัƒัะฝะพะต ั€ะฐัะฟั€ะพัั‚ั€ะฐะฝะตะฝะธะต ะธะฝั„ะพั€ะผะฐั†ะธะธ
ะ’ะธั€ัƒัะฝะพะต ั€ะฐัะฟั€ะพัั‚ั€ะฐะฝะตะฝะธะต ะธะฝั„ะพั€ะผะฐั†ะธะธะ’ะธั€ัƒัะฝะพะต ั€ะฐัะฟั€ะพัั‚ั€ะฐะฝะตะฝะธะต ะธะฝั„ะพั€ะผะฐั†ะธะธ
ะ’ะธั€ัƒัะฝะพะต ั€ะฐัะฟั€ะพัั‚ั€ะฐะฝะตะฝะธะต ะธะฝั„ะพั€ะผะฐั†ะธะธAnton Zhurkov
ย 
Falcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media TrendsFalcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media TrendsFalcon.io
ย 
Havas sports & entertainment global review 2011 and 2012 predictions
Havas sports & entertainment global review 2011 and 2012 predictionsHavas sports & entertainment global review 2011 and 2012 predictions
Havas sports & entertainment global review 2011 and 2012 predictionsJez Jowett
ย 
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANSHOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANSThe Wilbert Group
ย 
BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Har...
BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Har...BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Har...
BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Har...SocialMedia.org
ย 
12 Stellar Social Media Marketing Campaigns that worked
12 Stellar Social Media Marketing Campaigns that worked12 Stellar Social Media Marketing Campaigns that worked
12 Stellar Social Media Marketing Campaigns that workedlindseyfair
ย 
My Fun E Valentine
My Fun E ValentineMy Fun E Valentine
My Fun E Valentineeddgold
ย 
Fashion 2.0:
Fashion 2.0:Fashion 2.0:
Fashion 2.0:rslevin
ย 
Planning Portfolio
Planning PortfolioPlanning Portfolio
Planning PortfolioHenry Steel
ย 
Publicis Israel - Coca Cola Village by Enon Landenberg
Publicis Israel - Coca Cola Village by Enon LandenbergPublicis Israel - Coca Cola Village by Enon Landenberg
Publicis Israel - Coca Cola Village by Enon LandenbergPublicis NL
ย 
Coca Cola - Facebook Live Campaign
Coca Cola - Facebook Live CampaignCoca Cola - Facebook Live Campaign
Coca Cola - Facebook Live CampaignYash Mehta
ย 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfoliogfrank8020
ย 
HBO Voyeur
HBO VoyeurHBO Voyeur
HBO VoyeurArief Akbar
ย 
VirginMobile Social Ad Brainstorm
VirginMobile Social Ad BrainstormVirginMobile Social Ad Brainstorm
VirginMobile Social Ad Brainstormnimurak
ย 
Facebook and instagram for social good adrian o_flynn
Facebook and instagram for social good adrian o_flynnFacebook and instagram for social good adrian o_flynn
Facebook and instagram for social good adrian o_flynnAdrian O'Flynn
ย 

Similar to Barbie + Ken: A Roman-Tech Reunion (20)

Campaign
CampaignCampaign
Campaign
ย 
Barbieand ken
Barbieand kenBarbieand ken
Barbieand ken
ย 
Advertising and Brand Engagement on Facebook
Advertising and Brand Engagement on FacebookAdvertising and Brand Engagement on Facebook
Advertising and Brand Engagement on Facebook
ย 
RTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_Final
RTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_FinalRTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_Final
RTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_Final
ย 
ะ’ะธั€ัƒัะฝะพะต ั€ะฐัะฟั€ะพัั‚ั€ะฐะฝะตะฝะธะต ะธะฝั„ะพั€ะผะฐั†ะธะธ
ะ’ะธั€ัƒัะฝะพะต ั€ะฐัะฟั€ะพัั‚ั€ะฐะฝะตะฝะธะต ะธะฝั„ะพั€ะผะฐั†ะธะธะ’ะธั€ัƒัะฝะพะต ั€ะฐัะฟั€ะพัั‚ั€ะฐะฝะตะฝะธะต ะธะฝั„ะพั€ะผะฐั†ะธะธ
ะ’ะธั€ัƒัะฝะพะต ั€ะฐัะฟั€ะพัั‚ั€ะฐะฝะตะฝะธะต ะธะฝั„ะพั€ะผะฐั†ะธะธ
ย 
Falcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media TrendsFalcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media Trends
ย 
Havas sports & entertainment global review 2011 and 2012 predictions
Havas sports & entertainment global review 2011 and 2012 predictionsHavas sports & entertainment global review 2011 and 2012 predictions
Havas sports & entertainment global review 2011 and 2012 predictions
ย 
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANSHOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
ย 
BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Har...
BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Har...BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Har...
BlogWell Los Angeles Social Media Case Study: Mattel, presented by Travis Har...
ย 
12 Stellar Social Media Marketing Campaigns that worked
12 Stellar Social Media Marketing Campaigns that worked12 Stellar Social Media Marketing Campaigns that worked
12 Stellar Social Media Marketing Campaigns that worked
ย 
My Fun E Valentine
My Fun E ValentineMy Fun E Valentine
My Fun E Valentine
ย 
Fashion 2.0:
Fashion 2.0:Fashion 2.0:
Fashion 2.0:
ย 
Planning Portfolio
Planning PortfolioPlanning Portfolio
Planning Portfolio
ย 
Publicis Israel - Coca Cola Village by Enon Landenberg
Publicis Israel - Coca Cola Village by Enon LandenbergPublicis Israel - Coca Cola Village by Enon Landenberg
Publicis Israel - Coca Cola Village by Enon Landenberg
ย 
Coca Cola - Facebook Live Campaign
Coca Cola - Facebook Live CampaignCoca Cola - Facebook Live Campaign
Coca Cola - Facebook Live Campaign
ย 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio
ย 
HBO Voyeur
HBO VoyeurHBO Voyeur
HBO Voyeur
ย 
DIGITAL DIRECTOR 2013
DIGITAL DIRECTOR 2013DIGITAL DIRECTOR 2013
DIGITAL DIRECTOR 2013
ย 
VirginMobile Social Ad Brainstorm
VirginMobile Social Ad BrainstormVirginMobile Social Ad Brainstorm
VirginMobile Social Ad Brainstorm
ย 
Facebook and instagram for social good adrian o_flynn
Facebook and instagram for social good adrian o_flynnFacebook and instagram for social good adrian o_flynn
Facebook and instagram for social good adrian o_flynn
ย 

Recently uploaded

๐“€คCall On 6297143586 ๐“€ค Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
๐“€คCall On 6297143586 ๐“€ค Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...๐“€คCall On 6297143586 ๐“€ค Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
๐“€คCall On 6297143586 ๐“€ค Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...rahim quresi
ย 
๐Ÿ“ž Contact Number 8617697112 VIP Ganderbal Call Girls
๐Ÿ“ž Contact Number 8617697112 VIP Ganderbal Call Girls๐Ÿ“ž Contact Number 8617697112 VIP Ganderbal Call Girls
๐Ÿ“ž Contact Number 8617697112 VIP Ganderbal Call GirlsNitya salvi
ย 
Bhimtal โคCALL GIRL 8617697112 โคCALL GIRLS IN Bhimtal ESCORT SERVICEโคCALL GIRL
Bhimtal โคCALL GIRL 8617697112 โคCALL GIRLS IN Bhimtal ESCORT SERVICEโคCALL GIRLBhimtal โคCALL GIRL 8617697112 โคCALL GIRLS IN Bhimtal ESCORT SERVICEโคCALL GIRL
Bhimtal โคCALL GIRL 8617697112 โคCALL GIRLS IN Bhimtal ESCORT SERVICEโคCALL GIRLNitya salvi
ย 
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...Apsara Of India
ย 
Sonagachi ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sexy Bhabi Rea...
Sonagachi ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sexy Bhabi Rea...Sonagachi ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sexy Bhabi Rea...
Sonagachi ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sexy Bhabi Rea...rahim quresi
ย 
College Call Girls Pune 8617697112 Short 1500 Night 6000 Best call girls Service
College Call Girls Pune 8617697112 Short 1500 Night 6000 Best call girls ServiceCollege Call Girls Pune 8617697112 Short 1500 Night 6000 Best call girls Service
College Call Girls Pune 8617697112 Short 1500 Night 6000 Best call girls ServiceNitya salvi
ย 
5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...
5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...
5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...Apsara Of India
ย 
CHEAP Call Girls in Malviya Nagar, (-DELHI )๐Ÿ” 9953056974๐Ÿ”(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Malviya Nagar, (-DELHI )๐Ÿ” 9953056974๐Ÿ”(=)/CALL GIRLS SERVICECHEAP Call Girls in Malviya Nagar, (-DELHI )๐Ÿ” 9953056974๐Ÿ”(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Malviya Nagar, (-DELHI )๐Ÿ” 9953056974๐Ÿ”(=)/CALL GIRLS SERVICE9953056974 Low Rate Call Girls In Saket, Delhi NCR
ย 
Russian Escorts Agency In Goa ๐Ÿ’š 9316020077 ๐Ÿ’š Russian Call Girl Goa
Russian Escorts Agency In Goa ๐Ÿ’š 9316020077 ๐Ÿ’š Russian Call Girl GoaRussian Escorts Agency In Goa ๐Ÿ’š 9316020077 ๐Ÿ’š Russian Call Girl Goa
Russian Escorts Agency In Goa ๐Ÿ’š 9316020077 ๐Ÿ’š Russian Call Girl Goasexy call girls service in goa
ย 
Independent Joka Escorts โœ” 8250192130 โœ” Full Night With Room Online Booking 2...
Independent Joka Escorts โœ” 8250192130 โœ” Full Night With Room Online Booking 2...Independent Joka Escorts โœ” 8250192130 โœ” Full Night With Room Online Booking 2...
Independent Joka Escorts โœ” 8250192130 โœ” Full Night With Room Online Booking 2...noor ahmed
ย 
Kanpur call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment BookingKanpur call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment BookingNitya salvi
ย 
Goa Call "Girls Service 9316020077 Call "Girls in Goa
Goa Call "Girls Service 9316020077 Call "Girls in GoaGoa Call "Girls Service 9316020077 Call "Girls in Goa
Goa Call "Girls Service 9316020077 Call "Girls in Goasexy call girls service in goa
ย 
Beautiful ๐Ÿ˜‹ Call girls in Lahore 03210033448
Beautiful ๐Ÿ˜‹ Call girls in Lahore 03210033448Beautiful ๐Ÿ˜‹ Call girls in Lahore 03210033448
Beautiful ๐Ÿ˜‹ Call girls in Lahore 03210033448ont65320
ย 
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser... Shivani Pandey
ย 
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment BookingCall Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment Bookingnoor ahmed
ย 
Science City Kolkata ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sex...Science City Kolkata ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sex...rahim quresi
ย 
Almora call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment Booking
Almora call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment BookingAlmora call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment Booking
Almora call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment BookingNitya salvi
ย 
Independent Garulia Escorts โœ” 9332606886โœ” Full Night With Room Online Booking...
Independent Garulia Escorts โœ” 9332606886โœ” Full Night With Room Online Booking...Independent Garulia Escorts โœ” 9332606886โœ” Full Night With Room Online Booking...
Independent Garulia Escorts โœ” 9332606886โœ” Full Night With Room Online Booking...Riya Pathan
ย 
โ†‘Top Model (Kolkata) Call Girls Behala โŸŸ 8250192130 โŸŸ High Class Call Girl In...
โ†‘Top Model (Kolkata) Call Girls Behala โŸŸ 8250192130 โŸŸ High Class Call Girl In...โ†‘Top Model (Kolkata) Call Girls Behala โŸŸ 8250192130 โŸŸ High Class Call Girl In...
โ†‘Top Model (Kolkata) Call Girls Behala โŸŸ 8250192130 โŸŸ High Class Call Girl In...noor ahmed
ย 
Independent Sonagachi Escorts โœ” 9332606886โœ” Full Night With Room Online Booki...
Independent Sonagachi Escorts โœ” 9332606886โœ” Full Night With Room Online Booki...Independent Sonagachi Escorts โœ” 9332606886โœ” Full Night With Room Online Booki...
Independent Sonagachi Escorts โœ” 9332606886โœ” Full Night With Room Online Booki...Riya Pathan
ย 

Recently uploaded (20)

๐“€คCall On 6297143586 ๐“€ค Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
๐“€คCall On 6297143586 ๐“€ค Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...๐“€คCall On 6297143586 ๐“€ค Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
๐“€คCall On 6297143586 ๐“€ค Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
ย 
๐Ÿ“ž Contact Number 8617697112 VIP Ganderbal Call Girls
๐Ÿ“ž Contact Number 8617697112 VIP Ganderbal Call Girls๐Ÿ“ž Contact Number 8617697112 VIP Ganderbal Call Girls
๐Ÿ“ž Contact Number 8617697112 VIP Ganderbal Call Girls
ย 
Bhimtal โคCALL GIRL 8617697112 โคCALL GIRLS IN Bhimtal ESCORT SERVICEโคCALL GIRL
Bhimtal โคCALL GIRL 8617697112 โคCALL GIRLS IN Bhimtal ESCORT SERVICEโคCALL GIRLBhimtal โคCALL GIRL 8617697112 โคCALL GIRLS IN Bhimtal ESCORT SERVICEโคCALL GIRL
Bhimtal โคCALL GIRL 8617697112 โคCALL GIRLS IN Bhimtal ESCORT SERVICEโคCALL GIRL
ย 
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
ย 
Sonagachi ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sexy Bhabi Rea...
Sonagachi ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sexy Bhabi Rea...Sonagachi ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sexy Bhabi Rea...
Sonagachi ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sexy Bhabi Rea...
ย 
College Call Girls Pune 8617697112 Short 1500 Night 6000 Best call girls Service
College Call Girls Pune 8617697112 Short 1500 Night 6000 Best call girls ServiceCollege Call Girls Pune 8617697112 Short 1500 Night 6000 Best call girls Service
College Call Girls Pune 8617697112 Short 1500 Night 6000 Best call girls Service
ย 
5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...
5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...
5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...
ย 
CHEAP Call Girls in Malviya Nagar, (-DELHI )๐Ÿ” 9953056974๐Ÿ”(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Malviya Nagar, (-DELHI )๐Ÿ” 9953056974๐Ÿ”(=)/CALL GIRLS SERVICECHEAP Call Girls in Malviya Nagar, (-DELHI )๐Ÿ” 9953056974๐Ÿ”(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Malviya Nagar, (-DELHI )๐Ÿ” 9953056974๐Ÿ”(=)/CALL GIRLS SERVICE
ย 
Russian Escorts Agency In Goa ๐Ÿ’š 9316020077 ๐Ÿ’š Russian Call Girl Goa
Russian Escorts Agency In Goa ๐Ÿ’š 9316020077 ๐Ÿ’š Russian Call Girl GoaRussian Escorts Agency In Goa ๐Ÿ’š 9316020077 ๐Ÿ’š Russian Call Girl Goa
Russian Escorts Agency In Goa ๐Ÿ’š 9316020077 ๐Ÿ’š Russian Call Girl Goa
ย 
Independent Joka Escorts โœ” 8250192130 โœ” Full Night With Room Online Booking 2...
Independent Joka Escorts โœ” 8250192130 โœ” Full Night With Room Online Booking 2...Independent Joka Escorts โœ” 8250192130 โœ” Full Night With Room Online Booking 2...
Independent Joka Escorts โœ” 8250192130 โœ” Full Night With Room Online Booking 2...
ย 
Kanpur call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment BookingKanpur call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment Booking
ย 
Goa Call "Girls Service 9316020077 Call "Girls in Goa
Goa Call "Girls Service 9316020077 Call "Girls in GoaGoa Call "Girls Service 9316020077 Call "Girls in Goa
Goa Call "Girls Service 9316020077 Call "Girls in Goa
ย 
Beautiful ๐Ÿ˜‹ Call girls in Lahore 03210033448
Beautiful ๐Ÿ˜‹ Call girls in Lahore 03210033448Beautiful ๐Ÿ˜‹ Call girls in Lahore 03210033448
Beautiful ๐Ÿ˜‹ Call girls in Lahore 03210033448
ย 
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
ย 
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment BookingCall Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
ย 
Science City Kolkata ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sex...Science City Kolkata ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata โœ” 6297143586 โœ” Hot Model With Sex...
ย 
Almora call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment Booking
Almora call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment BookingAlmora call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment Booking
Almora call girls ๐Ÿ“ž 8617697112 At Low Cost Cash Payment Booking
ย 
Independent Garulia Escorts โœ” 9332606886โœ” Full Night With Room Online Booking...
Independent Garulia Escorts โœ” 9332606886โœ” Full Night With Room Online Booking...Independent Garulia Escorts โœ” 9332606886โœ” Full Night With Room Online Booking...
Independent Garulia Escorts โœ” 9332606886โœ” Full Night With Room Online Booking...
ย 
โ†‘Top Model (Kolkata) Call Girls Behala โŸŸ 8250192130 โŸŸ High Class Call Girl In...
โ†‘Top Model (Kolkata) Call Girls Behala โŸŸ 8250192130 โŸŸ High Class Call Girl In...โ†‘Top Model (Kolkata) Call Girls Behala โŸŸ 8250192130 โŸŸ High Class Call Girl In...
โ†‘Top Model (Kolkata) Call Girls Behala โŸŸ 8250192130 โŸŸ High Class Call Girl In...
ย 
Independent Sonagachi Escorts โœ” 9332606886โœ” Full Night With Room Online Booki...
Independent Sonagachi Escorts โœ” 9332606886โœ” Full Night With Room Online Booki...Independent Sonagachi Escorts โœ” 9332606886โœ” Full Night With Room Online Booki...
Independent Sonagachi Escorts โœ” 9332606886โœ” Full Night With Room Online Booki...
ย 

Barbie + Ken: A Roman-Tech Reunion

  • 1. WOMMA Welcomes You To SUMMIT 2011 Mattel & Attention A Roman-Tech Reunion
  • 2. CUSTOMER ENGAGEMENT Involving Customers to Create an Epic Brand Love Story Lauren Bruksch Mattel Curtis Hougland Attention Jessica Kimiabakhsh Mattel
  • 3. Objective Elevate cultural awareness aroundย  a key brand moment: The relaunch/repositioning of Kenยฎ
  • 4. Begin with a Simple Concept Barbie + Ken =
  • 5. Filter All Campaign Elements through Word-of-Mouth
  • 6. Tell a Story across the Customer Journey
  • 7. Tell a Story across Earned, Owned, Paid and Shared Media
  • 9.
  • 10.
  • 11. Barbie by the Numbers
  • 12.
  • 13.
  • 14.
  • 16. SEPT OCT NOV DEC JAN FEB MAR OWNED SHARED EARNED PAID Catch Me If You Ken Barbie and Ken.com Match.com Video Pop-Up Store Magnolia Bakery Dylanโ€™s Us Weekly Out-of-Home Genuine Ken V-Day Date with Ken Genuine Ken Finale Kenโ€™s Social Launch Christieโ€™s Foursquare Memory Lane
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. Thank You! Lauren Bruksch Mattel @LaurenMeliss Curtis Hougland Attention @curtis_hougland Jessica Kimiabakhsh Mattel @JessKimia