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Web Personalization  with Semantic Patterns (in LOD) Lora Aroyo [email_address] Web & Media Group Faculty of Computer Science VU University Amsterdam, The Netherlands  http://www.cs.vu.nl/~laroyo twitter: @laroyo
The personalization challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
semantics and content http://e-culture.multimedian.nl/software/ClioPatria.shtml
users, semantics and content © danbri
distributed context © danbri
breaking walls - building bridges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
use case 1: what’s interesting for me in the museum? Artwork Recommendations & Personalized museum guide http://chip-project.org
museum metadata & vocabularies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
enriched rijksmuseum collection
style: Baroque teacher of: Gerrit Dou teacher of: Nicolaes Maes teacher of: Ferdinand Bol  self-portrait militia place:  Amsterdam,  1625 to 1650
what can we do with semantics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
semantic recommendations
artwork features ,[object Object],[object Object],[object Object],[object Object]
semantic relationships ,[object Object],[object Object],[object Object],[object Object],[object Object]
semantic relationships
results … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good  Bad  Average
navigation patterns ,[object Object],[object Object],[object Object],artwork
Multiple Vocabularies & LOD
Multiple Vocabularies & LOD
issues to explore in LOD … ,[object Object],[object Object],[object Object],[object Object]
use case 2: what to watch tonight? Personalized Program Guide with Social Web Activities http://notube.tv
deciding what to watch is difficult
Social Web: (isolated) data silos
FOAF (Friend-of-a-Friend)
user profiling - activity streams
weighted user interests
NoTube BeanCounter: aggregating & profiling
simple event model
 
enrichment of EPG metadata
 
semantics & linked data in TV ,[object Object],[object Object],[object Object],[object Object],[object Object]
semantics & linked data @ BBC ,[object Object],[object Object],[object Object],[object Object]
finding interesting relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
cross-domain recommendations ,[object Object],[object Object],[object Object],[object Object]
recommendation trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
generating explanations ,[object Object],[object Object],[object Object],[object Object],[object Object]
NOTUBE DEMONSTRATORS © Libby Miller, BBC ,[object Object],[object Object],http://notube.tv
NoTube Demonstrator I: Personalized Semantic News
NoTube Demonstrator II: Personalized EPG & Ads OnlineTV Guide Settop Box EPG Mobile Identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://ifanzy.nl
NoTube Demonstrator III:  Social TV & Web ,[object Object],[object Object]
Acknowledgements & Image Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IMAGE CREDITS ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Personalization on the Web with Semantic Patterns (in LOD)

Editor's Notes

  1. Next to semantics we also deal with user data
  2. 3 more examples of interactive apps taking user profiles and context into account
  3. One step back If in general we do something with users and semantics Have to overlay the users with semantics - contextualizing (context can be very difficult – place, time activity) Granularity of data - number of types of formats - multiple applcations
  4. 3 more examples of interactive apps taking user profiles and context into account
  5. 3 more examples of interactive apps taking user profiles and context into account
  6. 3 more examples of interactive apps taking user profiles and context into account
  7. 3 more examples of interactive apps taking user profiles and context into account
  8. Interesting related problem Relatioships
  9. 3 more examples of interactive apps taking user profiles and context into account
  10. 3 more examples of interactive apps taking user profiles and context into account
  11. 3 more examples of interactive apps taking user profiles and context into account
  12. 3 more examples of interactive apps taking user profiles and context into account
  13. 3 more examples of interactive apps taking user profiles and context into account
  14. 3 more examples of interactive apps taking user profiles and context into account
  15. Delicious-> social bookmarking Last.fm->music Identi.ca-> microblogging FOAF Social Graph QDOS-> profile on the web Oauth: securi API
  16. Attention Profile Markup Language Viewer DashBoard Many ways to capture this