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Europeana GA 2016: Harnessing Crowds, Niches & Professionals in the Digital Age

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Presentation at the Annual Europeana meeting

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Europeana GA 2016: Harnessing Crowds, Niches & Professionals in the Digital Age

  1. 1. You are doing it Harnessing Crowds, Niches & Professionals in the Digital Age http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Lora Aroyo
  2. 2. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Take home message software is dead! long live data! know your data - know your crowds adapt your core strategies
  3. 3. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo 1998
  4. 4. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo 1998 2006 1 million dollar prize for best algorithm
  5. 5. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Netflix switches to streaming 20071998 2006
  6. 6. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Team BellKor wins Netflix Prize 20071998 2006 2009
  7. 7. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Team BellKor wins Netflix Prize 20071998 2006 2009
  8. 8. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo from books to data science 20061994 2003 2016
  9. 9. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo software is dead! long live data!
  10. 10. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo data is at the centre of every process
  11. 11. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo data is essential to evolve with your users
  12. 12. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Ceci n'est pas … la mona lisa
  13. 13. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Ceci n'est pas … la mona lisa Louvre’s Mona Lisa is only #14
  14. 14. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo the battle of two worlds 9,3 million Louvre visitors 2014 14 million website visitors 2,3 million social media
  15. 15. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo in the (very near) future most visitors will be digital-born not bound by time or location native to new forms of co-makership native to new media Siebe Weide, Max Meijer and Marieke Krabshuis (2012). Agenda 2026: Study on the Future of the Dutch Museum Sector
  16. 16. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo in the (very near) future digital & virtual positioning is critical traceability & recognisability is key Siebe Weide, Max Meijer and Marieke Krabshuis (2012). Agenda 2026: Study on the Future of the Dutch Museum Sector
  17. 17. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo data at the center of ALL your processes
  18. 18. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo know your data variety of meanings multitude of perspectives abundance of sources endless applications
  19. 19. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo crowdsourcing: solution at scale to know your data
  20. 20. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo know your crowds volunteers enthusiasts visitors on-site visitors online paid crowds in-house experts
  21. 21. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo understand who are the different crowds what can they do for your collection know your crowds
  22. 22. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo not every crowd is equal
  23. 23. https://www.rijksmuseum.nl/en/rijksstudio Engage with Co-crea0on on your Website
  24. 24. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo expertise of Rijksmuseum professionals is in annotating their collection with art-historical information, e.g. when they were created, by whom, etc.
  25. 25. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo detailed domain-specific information about depicted objects, e.g. which species the animal or plant belongs to, is in most cases not available
  26. 26. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo use nichesourcing, i.e. niches of people with the right expertise, to add more specific information
  27. 27. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo use social media sources, e.g. Twitter, to find different types of experts in certain areas, e.g. bird lovers or ornithologists
  28. 28. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Engage the Niche in Cultural Heritage http://annotate.accurator.nl
  29. 29. Engage the Niche in Cultural Heritage http://annotate.accurator.nl
  30. 30. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Engage with Games in Cultural Heritage training the general crowd to be a niche: game in which players can carry out an expert annotation tasks with some assistance
  31. 31. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo combine the crowds in a workflow: assess the crowd’s annotation quality by allowing another crowd to review/rate them
  32. 32. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo http://waisda.nl
  33. 33. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo engage volunteer crowds through continuous gaming @waisda http://waisda.nl
  34. 34. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo engage volunteer crowds through continuous gaming http://spotvogel.vroegevogels.vara.nl
  35. 35. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Paid Crowds for Video Analysis CrowdTruth.org
  36. 36. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Paid Crowds for Text Analysis CrowdTruth.org
  37. 37. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Paid Crowds for Image Analysis http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo CrowdTruth.org
  38. 38. measure & assess ensure impact •  be aware of the channel, e.g. Wikipedia, Wikimedia, Facebook
  39. 39. 88% of the tags useful for specific genres Riste Gligorov, Michiel Hildebrand, Jacco van Ossenbruggen, Guus Schreiber, Lora Aroyo (2011). On the role of user-generated metadata in audio visual collections. International conference on Knowledge capture K-CAP '11, Pages 145-152 measure & assess monitor progress 6 months 2 years 340,551 tags 36,981 tags 137.421 matches 602 items 1.782 items 555 registered players 2,017 users (taggers) thousands of anonymous players 12,279 visits (3+ min online) 44,362 pageviews
  40. 40. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo user vocabulary 8% in professional vocabulary 23% in Dutch lexicon 89% found on Google locations (7%) engeland persons (31%) objects (57%) measure & assess evaluate content, compare crowds Tags describe mainly short segments Tags are o9en not very specific Tags not describe programmes as a whole
  41. 41. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo campaign campaign campaign
  42. 42. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo
  43. 43. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo
  44. 44. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo
  45. 45. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Challenge 1: Crowdsourcing initiatives are typically undertaken in isolation Challenge 2: It is quite difficult to strictly control the time it takes to complete crowdsourcing initiatives (across different types) Challenge 3: Crowdsourcing initiatives demand your continuous promotional effort Challenge 4: It is challenging for CH Institutions to incorporate crowdsourcing results into their existing content infrastructure Crowdsourcing Challenges
  46. 46. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo use any opportunity collect or verify data through crowdsourcing … (S) with a global strategy
  47. 47. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo … through novel interactions
  48. 48. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo
  49. 49. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo … by user-driven augmentations of your collection
  50. 50. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo … aligning the digital & physical
  51. 51. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo … achieving empowered users
  52. 52. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo … in NextGen Cultural Heritage driven by data & crowds
  53. 53. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Take home message software is dead! long live data! know your data - know your crowds adapt your core strategies
  54. 54. http://lora-aroyo.org u http://slideshare.net/laroyo u @laroyo Harnessing Crowds, Niches & Professionals in the Digital Age Lora Aroyo

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