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This document outlines key terms related to integrated marketing communications (IMC). It includes definitions of the marketing mix elements including the promotional tools of advertising, public relations, sales promotion, direct marketing, and special events. It also defines concepts like IMC audience touchpoints, advertising clutter, brand and brand equity, the roles of advertising and public relations in IMC, message appeals and frames, sales promotion tools, and elements of direct marketing.
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HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
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Digital Transformation Frameworks: Driving Digital Excellence
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The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
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The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
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Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
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Structural Design Process: Step-by-Step Guide for Buildings
đề Cương imc
- 1. Đề cương IMC TERMS 1. Marketing mix and its elements (Product, Price, Place and Promotion) - Promotion: PR, Adv, Sales Promotion, Packaging, Point of Purchase, Direct Response, Interactive marketing, Direct Marketing and Special Events: Elements: 2. What are IMC audience-touch points? 3. What is advertising clutter? 4. What is brand and brand equity? 5. What are the roles of Adv in an IMC program 6. What is message appeal? How many types message appeal in Advertising? 7. What is the message executional frame? How many types of message frame in Advertising? 8. What are the roles of PR in an IMC program 9. What is sale promotion? What are the tools of sale promotion? 10. What is direct marketing? Element of direct marketing?