Cross Media Café Sport en Media innovaties presentatie Max Pinas, The Widget Company

2. TWC is a design & development company,
specialised in Connected TV, Game Console,
Set-top box and Mobile.
We help our global clients to create awesome,
innovative and profitable experiences people
can enjoy anywhere, anytime.
contact & blog pinas.nl

3. a) Sport Experience, since 29 March
b) Free with Ziggo Horizon box
c) Live info: Football, Golf, Formula 1 soon

4. a) Deepening the casual sports fan experience
b) Go to place for news and stats
c) Platform gives service with a smile

5. Linear viewing

6. Linear enrichment

7. Demo
News

8. Demo
What sports are on!?

9. Demo
What sports are on!?

10. Demo
Live stats
sorry for the lo-res example
only thing I could find this weekend
preparing for immovator :)

14. Demo
Overlay & full-screen
sorry for the lo-res example
only thing I could find this weekend
preparing for immovator :)

15. Engagement

16. Call To Action
Sport fan? Druk OK om de
Sport Experience te starten

17. Demo
sweetspot
65sec
Call To Action
Sport fan? Druk OK om de
Sport Experience te starten

18. Demo
reminder
4mins
Sport fan? Druk OK om de
Sport Experience te starten
2nd Call To Action

19. Usage

20. Demo
Total Ziggo viewers
15%

21. Demo
Minutes per visit
3-5

22. Demo
Repeat visitors platform
30
55%

23. Max Verstappen effect

24. Max Verstappen effect

25. Next steps

26. a) Increase user base by
Live stats Formula 1
b) Increase time spend by
Stats history
c) Increase usage by
Contextual Call2Actions

27. Babette van Dijck,
Liberty Global
“The Ziggo Sport
Experience really hits home
in our promise to deliver
the best & relevant next-
gen connected experience
for our customers.”