This document discusses the gaming market and outlines plans for a gaming house. It notes that the global gaming market revenue is growing and breaks down revenue by stream. It then introduces Durgan Nallar, a video game promoter and analyst, and Gaming House, a gaming and esports production company. Gaming House plans to open a new gaming facility in Buenos Aires in July 2017 that will be equipped for esports activities and have spaces for PCs, consoles, meetings, and streaming. The document proposes sponsorship opportunities and rates starting at $1,000 per month to support the gaming house.
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Proyecto Gaming House - ITSitio y Productora Nube
1. GAMING MARKET 201
Durgan Nallar
Irrompibles magazine Director
Local recognized video gaming promoter and
analyst
Xtreme PC ex editorial manager
Game Design School profesor
ITSitio Gaming collaborator and consultant
since 2016
Twitter: @Durgan
8. Gaming and E-Sport specialized
production company
Logitech G Challenge
2014,2015 y 2016 producer
4th edition on Sept-2017
Mundo G 2015 app.
Mundo G 2016 multigaming
event Argentina
Youtuberscamp 2016.
Power Up Musical band
producer
Club Gamer onTecnópolis 2016,
Argentina
9.
10. Channel IT Media LATAM
More than 20 years of
experience
Channel Managment and
communication consultant
focused on IT companies
#ITSitioGaming Channel IT
community since July 2016
More than 1.000 IT resellers
identified as business
potential
Strong networking with
important IT vendors
11. Video gaming world in all big space
Full equipped with the best
hardware for E-Sport activities
High end product showroom
PC and Console spaces
TV mini studio
Networking and meeting rooms
Co-working space
High velocity wi-fi connection
After-office terrace
Merchandising corner
E-Commerce catalogue
Gaming House portal blog
17. TV Mini studio for video and photography production, unboxing,
interview and products review (ITSitio staff eventual audiovisual support)
18. Networking and meeting room for presentations, meetings and trainig.
Merchandising corner
19. Free use of all the gaming house
spaces (with agenda restriction)
Brand logo in decoration
Merchandising corner space
Unlimited use of house gaming teams,
casters, youtubers for review and RSS
activities
Social networking event (monthly after-
office)
E-Sport competition (once every 6
months)
Video production support and press
communication (ITSitio.com)
20. MONTHLY FEE: u$s 1,000 + IVA
Estimated opening: Julio 2017
Location: Belgrano, Nuñez (Buenos
Aires)
Minimum agreement: 12 months FEE
Payments condition: TBD
The sponsoring companies must
support with actual and new products
availability for the showroom space
Exclusivity and special agreements:
TBD
21. 26%
12%
3,71%
4,86%
Gaming Community – Open rate results
Monthly from July 2016-January 2017
Gaming Community – CTR Results
Monthly from July 2016-January 2017
22. 8,800 - 16,300 weekly
e-blast newsletter
1,900-2,800
Open Rate
MEDIA 85 CLICKS