Company presentation of Qrodo AB. Qrodo develops live sportscasting as a service. Make it easy to broadcast your own sport events. Laptop, camcorder and internet.
22. Mobile-TV OwniPhoneapplication in Apple Store. Club logo & branding All video content in oneplace - live -recorded - highlights - clips - YouTube Textfeeds from othersource Customerscanhavetheirownbranding
23. Highlights Recent Events of significance Aroscupen, S:t Erikscup Finals, Golden Cup – Major YouthFootballtournaments Mälarcupen in ArtisticGymnastikcs – International Participation 1891 cup , Women 4-nation Challenge, Nordic Trophy Djurgården – Färjestad Swedish Championship and WorldcupFencing Swedish Championship Swimming Sverige – Finland 1-0 Live from Stora Mossen
24. Broadcasts Elitserien in SpeedwayTuesdaynights for Canal+. OB-bus and 30 men. BIG BUDGET. Broadcasts Ikaros Smederna in Division 1 on Wednesday night using Qrodo. 18-year oldson filmar och sköter allt. 1/1000 of the cost. 500-1000 viewers Speedway TV ProducerHåkan Ringkvist
25. Media in Change New Challenges – New Solutions Blockbuster -> Usergenerated -> Longtail No valuemiddlementradingbroadcasting rights are no longerneeded. What’s a TV station? ESPN or John’s Hockey channel with 2000 regulars Who canbroadcast? Expensiveproducers or open to 19-year old Erik as well Who canparticipate? TV metaphore with passiv viewers is yesterday Viewer becomesownproducer. Ad-hoc mobil broadcast in the middle of the ”standard” program. Goal camera live! The puck crossed the line. Audience camera is broadcasting. With the right partners Qrodo canbecome an enabler for TV 2.0.
26. Vision Enourmousamout of live sportscasts Qrodo removes technology hurdles Qrodo removeseconomicalhurdles Qrodo removespsychologicalhurdles Whatifmost live sport event are broadcasted live and stored? Whatif this enourmousamount of broadcasts are open for collaboration and crowdsourcing? Qrodo has developed a technology that canbecome the foundation for this.
31. Technology Qrodoselastic streaming is a hybrid of P2P and cloudcomputing and is the result of research at Ericsson and HP Labs. Based on elasticnodes in a cloud service for costefficient and secure global distribution. For the end-user it meanscostsavings and bettercontrol. Qrodo use video encoders from ON2 and Mainconcept. Qrodo does not require standard streaming servers like Adobe FMS, butcanbroadcast to them as well. Patent pending
32. Wethank you for your attention! Kenneth Pernyér - kenneth.pernyer@qrodo.se