Here is my research for CMC in a business setting. In it, I analyze communication of both the individual in a range of exchanges, especially that in the work environment, and also of the company as a whole, and how a company may go about further communicating with its consumers via social media.

1. +
CMC in the Business
World
By Jordan Gibson- Price

2. +
CMC in real world interactions
 CMC has been gaining popularity over the past decades, expanding its avenues to every facet
of our lives.
 The internet has given users an efficient means to express their core values.
 In addition to those core values, people tend to carry out everyday communication over the
internet.
 With the arise of personal hand held devices and the worldwide web improving from the 1.0 to
web 2.0, and even furthermore web 3.0,CMC is becoming steadily more interactive with its
users.
 The growing world population is rapidly immigrating into the realm that is CMC
(PROTALINSKI, E. )
 People tend to use CMC to contact their peers, and is especially popular in long-distance
communication.
 An online survey conducted by grad students Jan vom Brocke, Daniel Richter, Kai Riemer
showed 63.6% of users to use instant messaging as a tool to communicate over long distances
(Benson,V., Filippiaios, F., & Morgan, S.)

3. +
The danger in internet
accessibility
 In many cases, those that are in our online circles may have
instant access to this information and online interaction
 All of the information may be tracked and recorded as data by
services such as internet providers and the cookies of websites
we visit. (Acohido, B.)
 This data is commonly referred to as digital footprints, and these
marks can have major implications to an individual’s personal
life
 Along with the repercussions of cyber-bullying and cyber-
predation happenings that may occur in an individual’s personal
life, digital footprints may affect a person in their career
management (Medjahed, B., Benatallah, B., Bouguettaya, A., Ngu,
A. H., & Elmagarmid, A. K.)

4. +
CMC in the Business World
 As always, companies are looking for employees that will
best reflect their business mantra and initiatives
 With the proliferation of CMC, companies are putting
newfound value into the identity of individuals within the
online setting
 Web-oriented marketplaces such as Flinja.com are now
including social network profiles within criteria for
completing a resume (flinja)
 There have been multiple cases of employers
friending/following their employees over SNS

5. +
Example of CMC execution in a
Business
 https://www.youtube.com/watch?v=AmxZZXct5DY
Clip starts at 1:55

6. +
Company expectations
 Within a world that is becoming rapidly digitized, companies
are looking for the archetype digital profile:
 One that is cyber-savvy
 One that carries out the proper internet semantics
 One that is able to change and improve on the pace of the
internet
 All of these factors play into the main issue of being able to
properly communicate in a CMC environment

7. +
Cyber Savvy
 CMC is becoming second nature to the growing generation.
 With a growing population in the digital world, the online
competition for careers is becoming more popular, and
therefore competitive
 There is an increased need to be able to navigate the faculties of
CMC:
 The prevalence of email exchange in the business world calls for
quick responses and netiquettes (LaRose, R. Rifon, J. & Enbody, R.)
 Companies are starting the trend of having companies phones that
funded through company insurance-
 Increases the need to be able to properly operate hand held
devices.
 Companies are creating internet pages on SNS, expanding the need
to be able to navigate and communicate over such services.

8. +
Proper Internet Semantics
 Within one’s control of internet faculties, an individual must be
able to possess a proper jargon within the cyberspace
 The usage Short Message Service (SMS) has proliferated over
CMC, especially within the youth culture and young adults.
 The “LOL ” Internet Slang is a commonality in CMC
interactions, and creates a disconnect between the different
digital age groups
 There are inconsistencies in jargon between personal vs
business communication shown to be a recurring theme in the
realm of CMC (Medjahed, B., Benatallah, B., Bouguettaya, A.,
Ngu, A. H., & Elmagarmid, A. K.)
 There is a standard of communication within the workplace to be
professional

9. +
Importance of CMC semantics
 https://www.youtube.com/watch?v=eWU_91kx9IM
How messaging over CMC can reflect on one’s
identity

10. +
Online Adaptability
 The internet is rapidly changing, and improving from a web
2.0 to a web 3.0
 In order to keep up efficiency, companies call for employees
that can keep up with the new CMC technologies that may
make a business more proficient.
 Many jobs are won in lost in this field

11. +
Requirement to uphold standards
 Even after a person is hired, the company can constant
observe your online behaviors to make sure that you are
meeting their standards (Stock, L.)
 A steadfast company eye overlooking employees’ online
interactions has been commonly coined as an invasion of
one’s personal space and is synonymous with online
censorship, which is a violation of freedom in the public
sense and that violates the first amendment.

12. +
Common CMC outlets

13. +
Business of CMC over Facebook
 The world’s most popular SNS; a big arena for communication
in the market place
 The main reason for Facebook usage in a business is the site’s
popularity
 Includes features such as writing on/ sharing media/etc on a
person’s wall, as well as an instant (private) direct messaging
system.
 Tendency for users to have more anonymity, often times
using the privacy settings to exclude expression
 Facebook is more for personal usage than it is for
communication in the business setting

14. +
Business of CMC over Twitter
 Since it’s launch in 2007,Twitter’s growth in populous has been
the closest rival to that of Facebook
 Twitter is often identified by its SMS- tweet system and hash tag
character index
 Often times considered a more of an informative SNS than
Facebook
 There is less of a trend of anonymity; people on the site tend to
have a political standing
 Growing for businesses, big or small, to have a Twitter page
 Opens avenues to further connect with consumers with interactive
tools, such as favoriting, re-tweeting, quoting, etc.

15. +
Business of CMC over webcams
 The trend of of conducting business interactions via webcam is
rising, including:
 Interviews
 Group Meetings
 Transactions between over the internet and the intranet
 Message audience decreases in scope
 Less need for formality; changes in communication with the
addition of visual presence
 Ability to share a screen and media to message audience

16. +
Internet media controversy
 Social media is an increasing phenomena in the modern of social life-
 Youtube
 Vine
 Instagram
 Snapchat
 Usages vary from casual communication to personal information, is a
further extension of an employee’s identity
 This media is everlasting, and is a classic example of what is a digital
footprint, and another instance of invasion in personal space
 Media can be detrimental to working status, given it crosses the lines of
company expectations
 (cases of bad media rep)
 Companies are becoming more tolerant of media socialism

17. +
Online Business Teams
 In my experience with an online team, there was a dynamic
of communicative expectations that intertwined in the group.
 Online teams must have:
 Timely responses
 Proper semantics to the peer group, in order to increase comfort
between group members
 A sense of duty and place with that online group

18. +
Online Business Teams vs Real
World Business teams
Communication Online Business Real World Business
Mediums CMC only F-t-F (and CMC)
Response times Could be more
efficient, but is often
less urgent
In F-t-F interactions,
responses are usually
made affirmatively
Semantics Modern expectation
is for lengthy emails
May be concise and
enhanced by
gesticulation
Expression A large range; form
social media to SNS
Limited; the way one
dresses and speaks
are key factors
Impression Ever-present digital
footprints ultimately
determine one’s
online identity
Built through constant
conversation and
interaction within the
work place

19. +
Outlook for CMC in Businesses
 May help further expand a company on their initiatives,
further connecting them with their consumers.
 On a personal level, there is an increased need to consider
one’s actions online, as they determine their online statuses.
 Questions-
 Do you believe that tracking employee digital footprints to be
invasive or necessary?
 Is online business better or worse than its real world counterpart?
 What is, if any, the most core value to have within an online
business, in your opinion?