Clásico Sales Rivalry

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This document contains historical revenue data for a soccer club from 2002-2014 showing consistent annual revenue growth over that period from €123 million to over €480 million. Additional charts show revenues increasing based on the number of trophies won, with revenues over €2 billion for the period 2008-2012 when the club won 7 trophies. The largest sources of revenue in 2012-2013 were media rights at €211.7 million and marketing at €172.4 million. The club's main sponsors are also listed for 2013-2014 both globally and within their domestic market. Finally, revenues from player sales are shown to have increased substantially from €11 million in 2009-2010 to over €260 million combined for the club in 2013-2014

Historical revenues track record
Mio€
512,6

521,0

515,0

479,5
438,6
450,7

401,4
365,8
351,0
292,2
275,7
236,0
192,6

290,1

483,0

480,1

479,9

398,1
365,9

308,8

259,1
207,9

169,2
123,4

2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14

Source: Deloitte Money League until 2011/12. Rest from Clubs
*Does not include player sales

Trophies revenue performance last 5 years
Mio€ per trophy

1.343

733
441

399

286

Revenues

2008/12
Trophies*

2008/12

268

1.343

2.198

1.765

1.598

2.007

1.340

0

3

4

4

7

5

*Champions, League or Cup

Revenues by category 2012/13
Mio €
146,0

Stadia &
Members

145,8

163,2
Marketing

172,4

211,7
Media*

161,7

Source: Real Madrid & FC Barcelona
*Includes Champions League

Main sponsors roadster 2013/14

Sponsor rights

Global

Domestic

Regional

Adidas
Emirates
Audi
bwin
BBVA

Mahou-San Miguel
Movistar
Coca-Cola
Samsung
Campofrío
Solan de Cabras
Nivea for men
Sanitas

Yamaha
Empresas Polar
Dua Kelinci
Chang Beer
STC

Damm
La Caixa
Coca-Cola
Movistar
Allianz
Panasonic
Assistència S.
Replay

Nokia
Head & Shoulders
Rexona
Avea
Sab Miller
United Arab Bank
Chang Beer
Jumex
Big Cola
Indosat

Nike
Qatar Airways
Audi
Etisalat
Seiko
Gatorade

Source: Real Madrid y FC Barcelona

Evolución ingresos por ventas de jugadores

Mio€

Total
RM
260mio

104,0

89,0

69,0

39,0
28,0

22,0

11,0

Total
FCB
147mio

28,0

17,0
0,0

2009/10

2010/11

2011/12

Source: Prime Time Sport
*Includes both summer & winter transfer windows

2012/13

2013/14

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Clásico Sales Rivalry

1. Historical revenues track record Mio€ 512,6 521,0 515,0 479,5 438,6 450,7 401,4 365,8 351,0 292,2 275,7 236,0 192,6 290,1 483,0 480,1 479,9 398,1 365,9 308,8 259,1 207,9 169,2 123,4 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 Source: Deloitte Money League until 2011/12. Rest from Clubs *Does not include player sales

2. Trophies revenue performance last 5 years Mio€ per trophy 1.343 733 441 399 286 Revenues 2008/12 Trophies* 2008/12 268 1.343 2.198 1.765 1.598 2.007 1.340 0 3 4 4 7 5 *Champions, League or Cup

3. Revenues by category 2012/13 Mio € 146,0 Stadia & Members 145,8 163,2 Marketing 172,4 211,7 Media* 161,7 Source: Real Madrid & FC Barcelona *Includes Champions League

4. Main sponsors roadster 2013/14 Sponsor rights Global Domestic Regional Adidas Emirates Audi bwin BBVA Mahou-San Miguel Movistar Coca-Cola Samsung Campofrío Solan de Cabras Nivea for men Sanitas Yamaha Empresas Polar Dua Kelinci Chang Beer STC Damm La Caixa Coca-Cola Movistar Allianz Panasonic Assistència S. Replay Nokia Head & Shoulders Rexona Avea Sab Miller United Arab Bank Chang Beer Jumex Big Cola Indosat Nike Qatar Airways Audi Etisalat Seiko Gatorade Source: Real Madrid y FC Barcelona

5. Evolución ingresos por ventas de jugadores Mio€ Total RM 260mio 104,0 89,0 69,0 39,0 28,0 22,0 11,0 Total FCB 147mio 28,0 17,0 0,0 2009/10 2010/11 2011/12 Source: Prime Time Sport *Includes both summer & winter transfer windows 2012/13 2013/14

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