This document contains statistics on soccer investments, fan demographics, social media popularity, and the most popular players online. It shows that investment in transfers increased from 2012 to 2015, with the largest amount in 2014/15. Italy has the most fans at 37.9% of a surveyed country breakdown. Several clubs saw over 10% growth in social media followers in a 6 month period, with the top 5 most popular players online being Neymar, Messi, Iniesta, Piqué, and Suarez.

1. Investment new signings 2012/15
Mio€
Source: Prime Time Sport (Summer transfer window)
86
52
32 34
60
33
65
157
11/12 12/13 13/14 14/15

2. Fans breakdown (%) per country
29,0%
18,0% 17,9%
10,4% 8,5%
Source: CIES & Lega Calcio
37,9%
25,4%
6,1%
3,5% 3,3%

3. Social Media popularity
17.966
2.145 1.303
‘000
83.756
29.243
11.119
19%
12%
Total
21.414
% GROWTH IN 6 MONTHS*
*Facebook + Twitter
Total
124.118

4. Top 5 most popular players on Social Media*
9.266 9.262 5.838 4.189 4.063
Morata Pirlo Buffon Chiellini Llorente
‘000
*Facebook + Twitter + Instagram followers combined
92.614 92.461
38.778
31.212
20.984
Neymar Messi Iniesta Piqué L.Suárez