According to the document, in 2013/14 Juventus generated €279 million in total revenues compared to €485 million for Barcelona. Juventus earned 55% of revenues from TV rights, 30% from stadium activities, and 15% from commercial activities. Barcelona earned 38% of revenues each from TV rights and commercial activities, and 24% from stadium activities. Both clubs saw growth in revenues from the previous year, with Juventus experiencing a 24% increase and having room for improvement in shirt sponsor deals and global partnerships. Barcelona had very little room for further revenue growth until the opening of a new stadium.

1. Revenues profile 20013/14
Juventus FCB
30%
(85m)
15%
(41m)
55%
(153m)
38%
(182m)
38%
(186m)
24%
(117m)
TV Stadium Commercial
• Growth 24%
• Few global partners
• First regional partner
(Tecate/México)
100%
(279m€)
100%
(485m€)
Source: Deloitte. Player transfers not included
• Average attendance
35,564 (90% capacity)
• Revenues x3 since the
team moved to Juventus
Stadium in 11/12
• Lower league revenues
due to collective sale
• Higher Champions
League revenues due to
“market pool” and
domestic better deals
• Shirt deals with Qatar,
Nike, Beko and Intel
• Opportunity to improve
shirt sponsor deal and
Nike
• Numerous regional
partners
• Average attendance
71,988
• Very little room to
manoeuvre until new
Stadium
• 140m deal with Mediapro
and 42m Champions
League
• Telefónica season
2015/16

2. Revenues Champions League
Mio€
Source: UEFA
* 14/15 Estimate. Winner +4Mio€
65,3
43,1
75,0
45,5
42,0
53,0
12/13 13/14 14/15
1/4 1/2 FG 1/4 FinalStanding Final