The bidding process for the 2018 ryder cup by Jonathan Orr presenting at the illustrious CFO Event. www.CFOEvent.com

1. The Bidding Process for The 2018 Ryder Cup

2. 2 Who is the European Tour? The European Tour, a company limited by guarantee, operates a broad range of business initiatives essential to its primary mission of administrating professional Golf tournaments. It is a unique business which generates profits for the benefit of the Members –the tournament players – who receive their dividends by way of competing and winning prize money. The European Tour - Celebrating Golf

4. 27 Countries

5. Total prize money of €132,204,838

6. 2 Teams

7. Europe vs USA

8. Matchplay

9. 20 Events

10. 15 Countries

11. Total prize money of €9,078,267

12. 25 Events

13. 18 Countries

14. Total prize money of €4,826,454Main Tour

15. European Tour Cumulative Global TV Audience Europe: 48,807,000 North America: 14,739,000 Africa & Middle East: 12,312,000 Asia & Oceania: 31,314,000 Main Tour Source: Extrapolated from 2009 Repucom International European Tour Event Evaluation Reports

16. Number of Major wins from a European Tour Member (4 Majors per year) Major Force on the World Stage European Ryder Cup Wins since 1995 6 Wins Main Tour 2 Losses 2011 US Open 2011 Masters Tournament 2010 Open Championship 2010 US PGA Championship 2010 US Open

18. How we did it

19. When we did it

20. What we asked for

21. Who will winMain Tour

23. Media Coverage – 2,000 journalists, photographers.

24. Television Coverage – Coverage available to 495 million homes across 180 countries, through 44 broadcasters.

25. Internet - 2 million people visited the official Ryder Cup website - www.rydercup.com – during the week of the 2010 Event.

26. Economic Impact - €550 million predicted impact on the Portuguese Economy through to 2030 if the Portuguese bid is successful (source: Deloitte report). Main Tour

28. Managing Partner

29. 60%

30. PGA of GB & I

31. Founding Partner

32. 20%

33. PGAs of Europe

34. Manager of Ryder Cup Development Trust

35. 20%Main Tour

36. Selection Of Venue ‘The parties agree that the venue for the Ryder Cup Matches played in Europe shall be proposed by the Managing Partner (European Tour) in consultation with the other Members. The Managing Partner agrees to act in good faith and in the interests of the LLP when determining each venue for the Ryder Cup Matches’ Source: Members Agreement 2004 Main Tour

37. PROJECT ‘LEVEL PLAYING FIELD’

38. THE FIVE KEY BID CRITERIA Commitment to the development of a world-class golf facility (new or existing) to host The 2018 Ryder Cup Provision of ancillary facilities, suitable access and infrastructure commensurate with the staging of an international sporting event Demonstrable Government, Golfing Community and Private Sector support Commercial opportunities available to The Ryder Cup Contribution of the Bid Country to the development of golf Main Tour

39. THE GOAL To make the correct Sporting and Commercial decision

40. Step One – The Bid Briefing Document – November 2008 The Launch: Main Tour

42. Key ET Executives: Sales and Marketing, Media, Operations etc

43. Partner representatives: PGA, PGAEs etc

44. Three external Advisors:

45. Michael Payne – International Olympic Committee

46. Jaime Byrom – Match – FIFA

47. Nick Bitel – London MarathonMain Tour

48. FIVE CANDIDATES Main Tour H O S T C A N D I D A T E S

50. 400 detailed questions to be answered

51. Building on original five Criteria

52. To enable Bids to be evaluated fairly

53. Bidding Rules

54. Probity

55. Ethics

56. Gifts

57. Hospitality

58. Dos and Don’tsMain Tour

59. Step Four – Submission of the Bids – 30 April 2010 Main Tour

60. Step Five – Presentation of the Bids - June 2010 Main Tour

71. Golf course

72. Infrastructure

73. Commercial

74. Government and private sector support

75. Legacy

76. Meeting with Bidding Nations to feedback on Bid and identify areas to re-assess:

77. Refinement of original BidsMain Tour

79. Crucial!

80. Incur legal costs now rather than post announcement

81. All five countries remain in the process

82. Ultimate decision based on Contracts, incorporating original Bids, Government and financial guarantees

83. Contract of successful Bidder is activated in May 2011Main Tour

84. Step Eight – Evaluation Main Tour

85. CRITERIA 1 - Golf Course Characteristics Main Tour

87. Players’ Committee

88. Partners: PGA, PGAE

89. Ryder Cup BoardMain Tour

90. Step Ten – Announcement May 17th Main Tour

92. Support from external Experts

93. Each Country to benefit from being a Bidder

94. We need to ensure good relationships with all Five Bidders beyond the process Main Tour

95. AND THE WINNER IS ... Main Tour