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Postmodernism	
  	
  
¡  Director	
  –	
  Matt	
  Reeves	
  
¡  Produced	
  by	
  –	
  J.J	
  Abrams,	
  Bryan	
  Burk	
  (2008)	
  	
  
¡  Writer	
  –	
  Drew	
  Goddard	
  	
  
¡  Stars	
  –	
  Mike	
  Vogel,	
  Jessica	
  Lucas,	
  Lizzy	
  Caplan	
  	
  
¡  Synopsis	
  –	
  A	
  group	
  of	
  New	
  Yorkers	
  enjoy	
  and	
  going	
  away	
  
party,	
  little	
  do	
  they	
  know	
  they	
  will	
  endure	
  the	
  most	
  terrifying	
  
night	
  of	
  their	
  lives.	
  A	
  creature	
  the	
  size	
  of	
  a	
  sky	
  scraper	
  
descends	
  upon	
  the	
  city,	
  leaving	
  behind	
  death	
  and	
  
destruction	
  in	
  its	
  trail.	
  Using	
  a	
  hand	
  held	
  camera	
  the	
  friends	
  
record	
  their	
  struggle	
  to	
  survive	
  as	
  New	
  York	
  crumbles	
  around	
  
them.	
  	
  
IMDB	
  rating-­‐	
  	
  
¡  Intertexuality	
  –	
  Cloverfield	
  is	
  a	
  film	
  that	
  belongs	
  to	
  the	
  age	
  of	
  ‘terror’	
  ;	
  it	
  was	
  produced	
  at	
  a	
  
time	
  where	
  the	
  world	
  had	
  became	
  obsessed	
  with	
  the	
  idea	
  of	
  terror	
  and	
  terrorism	
  .	
  The	
  film	
  
references	
  events	
  such	
  as	
  the	
  9/11	
  that	
  took	
  place	
  in	
  2001	
  through	
  	
  its	
  use	
  of	
  visual	
  effects	
  
and	
  imagery.	
  	
  
¡  A	
  lot	
  of	
  diegetic	
  sound	
  was	
  used	
  in	
  Cloverfield	
  such	
  as	
  people	
  running	
  around	
  shouting	
  and	
  
screaming,	
  glass	
  smashing,	
  buildings	
  collapsing,	
  heavy	
  breathing	
  because	
  they	
  are	
  scared	
  
and	
  out	
  of	
  breath	
  from	
  running,	
  explosions.	
  TV	
  news	
  report	
  of	
  an	
  attack	
  in	
  New	
  York	
  
reminds	
  the	
  audience	
  of	
  9/11	
  with	
  buildings	
  falling.	
  The	
  Director	
  shows	
  the	
  audience	
  of	
  
what	
  it	
  would	
  be	
  like	
  if	
  you	
  were	
  in	
  a	
  situation	
  like	
  this	
  trying	
  to	
  survive	
  
Throughout	
  the	
  film	
  there	
  are	
  numerous	
  references	
  made	
  to	
  other	
  films	
  of	
  the	
  same	
  genre	
  such	
  
as	
  ‘The	
  Day	
  After	
  Tomorrow’	
  ,	
  ‘World	
  of	
  Wars’	
  ,	
  ‘Independence	
  Day’	
  and	
  ‘Godzilla’.	
  	
  The	
  
producers	
  are	
  making	
  the	
  assumption	
  that	
  the	
  audience	
  is	
  active	
  and	
  not	
  passive	
  therefore	
  
they	
  will	
  understand	
  the	
  intertextual	
  references.	
  	
  
	
  
All	
  of	
  the	
  above	
  movies	
  mentioned	
  are	
  big	
  disaster	
  movies	
  that	
  fall	
  into	
  hybrid	
  genres	
  like	
  
Cloverfield	
  consisting	
  of	
  horror,	
  action	
  and	
  sci-­‐fi.	
  Modernist	
  film	
  usually	
  only	
  stick	
  to	
  one	
  
genre	
  whereas	
  postmodern	
  films	
  like	
  to	
  blend	
  genres	
  together	
  which	
  adds	
  to	
  the	
  idea	
  that	
  
they	
  are	
  expecting	
  to	
  have	
  an	
  active	
  audience.	
  The	
  blurring	
  of	
  genres	
  does	
  not	
  provide	
  the	
  
audience	
  with	
  an	
  comfort	
  or	
  ready	
  made	
  assumptions	
  –	
  something	
  that	
  modernist	
  film	
  
steer	
  away	
  from	
  because	
  they	
  are	
  catering	
  for	
  a	
  passive	
  audience.	
  Therefore,	
  in	
  this	
  
instance	
  Cloverfield	
  can	
  be	
  considered	
  postmodern.	
  	
  
	
  
Many	
  of	
  these	
  disaster	
  films	
  carry	
  a	
  similar	
  narrative	
  –	
  the	
  monster/aliens	
  came	
  to	
  attack	
  and	
  
humanity	
  have	
  to	
  survive.	
  However,	
  though	
  Cloverfield	
  has	
  a	
  similar	
  narrative	
  the	
  audience	
  
is	
  forced	
  to	
  look	
  at	
  of	
  from	
  the	
  a	
  different	
  perspective	
  (POV)	
  point	
  of	
  view	
  shots	
  makes	
  the	
  
audience	
  feel	
  like	
  they	
  are	
  in	
  the	
  actual	
  film,	
  interacting	
  with	
  the	
  characters	
  an.	
  This	
  makes	
  
the	
  film	
  seem	
  more	
  fresh	
  and	
  original	
  and	
  different	
  from	
  the	
  films	
  referenced.	
  Due	
  to	
  this	
  
we	
  could	
  consider	
  Cloverfield	
  post	
  modern.	
  	
  
A	
  teaser	
  trailer	
  of	
  the	
  film	
  was	
  shown	
  before	
  the	
  2007	
  summer	
  blockbuster	
  
Transformers.	
  The	
  trailer	
  did	
  not	
  name	
  the	
  film	
  and	
  only	
  gave	
  a	
  release	
  
date	
  after	
  showing	
  glimpses	
  of	
  apparently	
  home-­‐made	
  video	
  of	
  NY	
  being	
  
attacked	
  by	
  something,	
  culminating	
  a	
  shocking	
  image	
  of	
  the	
  head	
  of	
  the	
  
statue	
  of	
  liberty	
  crashing	
  through	
  a	
  NY	
  street.	
  This	
  created	
  audience	
  
curiosity	
  and	
  generated	
  interest	
  into	
  the	
  media	
  text.	
  Those	
  who	
  had	
  saw	
  
the	
  trailer	
  were	
  left	
  wondering	
  what	
  they	
  had	
  seen	
  and	
  what	
  genre	
  was	
  
the	
  film,	
  why	
  had	
  they	
  just	
  been	
  shown	
  a	
  home	
  movie	
  rather	
  than	
  a	
  slick	
  
Hollywood	
  movie?	
  –	
  could	
  this	
  marketing	
  technique	
  be	
  considered	
  
POMO?	
  
The	
  trailer’s	
  placement	
  gives	
  an	
  indication	
  to	
  the	
  target	
  audience,	
  one	
  which	
  
is	
  a	
  difficult	
  market	
  for	
  advertisers	
  at	
  the	
  moment;	
  teens	
  and	
  young	
  
adults.	
  These	
  groups	
  are	
  becoming	
  hard	
  to	
  reach	
  for	
  advertisers	
  who	
  rely	
  
on	
  conventional	
  methods.	
  	
  
¡  Merlena	
  –	
  Is	
  a	
  particularly	
  strong	
  female	
  character	
  who	
  save	
  Hud	
  from	
  
the	
  spiders.	
  We	
  are	
  stereotypically	
  used	
  to	
  the	
  male	
  characters	
  
protecting	
  female	
  characters.	
  Here	
  Cloverfield	
  is	
  going	
  against	
  this	
  idea,	
  
subverting	
  the	
  ‘norm’	
  representations	
  made	
  of	
  characters.	
  	
  
¡  Beth	
  on	
  the	
  other	
  hand	
  is	
  the	
  stereotypical	
  damsel	
  in	
  distress	
  who	
  
constantly	
  needs	
  help.	
  She	
  is	
  even	
  rescued	
  from	
  the	
  top	
  of	
  a	
  tower.	
  The	
  
audience	
  is	
  familiar/used	
  to	
  this	
  ‘type’	
  of	
  character	
  as	
  we	
  commonly	
  see	
  
them	
  in	
  media	
  texts	
  therefore,	
  in	
  this	
  sense	
  Cloverfield	
  isn’t	
  being	
  very	
  
POMO.	
  	
  	
  
¡  Rob	
  and	
  Hud	
  are	
  men	
  of	
  action,	
  however	
  Rob	
  is	
  clearly	
  the	
  leader	
  between	
  
the	
  two,	
  Hud	
  being	
  more	
  of	
  a	
  sidekick.	
  	
  
¡  Rob	
  is	
  seeking	
  for	
  his	
  love	
  Beth	
  (the	
  damsel	
  in	
  distress).	
  Here	
  Cloverfield	
  is	
  
again	
  following	
  a	
  very	
  simple	
  narrative	
  ‘guy	
  gets	
  girl’	
  making	
  it	
  in	
  this	
  sense	
  
not	
  overly	
  POMO.	
  
¡  Many	
  people	
  have	
  argued	
  that	
  the	
  monster	
  is	
  female	
  as	
  is	
  spawns	
  young	
  
spiders.	
  If	
  so	
  this	
  suggests	
  a	
  monstrous	
  female	
  and	
  therefore	
  female	
  are	
  
represented	
  as	
  destroyers	
  and	
  alien.	
  It	
  could	
  be	
  argued	
  that	
  the	
  female	
  
monster	
  is	
  bringing	
  destruction	
  to	
  an	
  easily	
  peaceful,	
  young	
  society	
  and	
  it	
  is	
  
the	
  men	
  in	
  the	
  film	
  who	
  lead	
  the	
  action	
  against	
  its	
  rampage.	
  	
  
¡  The	
  monster	
  is	
  effective	
  because	
  we	
  never	
  really	
  see	
  it,	
  it	
  remains	
  in	
  our	
  
peripheral	
  vision	
  and	
  seems	
  to	
  be	
  mutating	
  and	
  changing.	
  It	
  embeds	
  the	
  
notion	
  of	
  terrorism	
  as	
  it	
  is	
  a	
  weapon	
  of	
  mass	
  destruction	
  –	
  it	
  is	
  irrational,	
  
without	
  meaning,	
  murderous	
  and	
  incomprehensible.	
  Like	
  the	
  terrorist	
  is	
  
neither	
  can	
  or	
  should	
  be	
  understood	
  –	
  again	
  intertextualy	
  referencing	
  terror	
  
attacks.	
  	
  
¡  Equilibrium	
  –	
  Characters	
  introduced	
  at	
  normal	
  flat	
  
party	
  
¡  Disruption	
  –	
  Ground	
  and	
  buildings	
  start	
  to	
  shake	
  
disrupting	
  the	
  party,	
  an	
  unknown	
  monster	
  invades	
  
New	
  York	
  
¡  Resolution	
  –	
  Rob	
  rescues	
  Beth	
  and	
  then	
  they	
  
attempt	
  to	
  make	
  their	
  way	
  out	
  of	
  the	
  city.	
  The	
  army	
  
bomb	
  New	
  York.	
  	
  	
  
¡  New	
  equilibrium	
  –	
  it	
  is	
  not	
  known	
  whether	
  Rob	
  and	
  
Beth	
  make	
  it	
  out	
  of	
  the	
  city	
  alive	
  or	
  if	
  the	
  monster	
  is	
  
defeated.	
  It	
  seems	
  New	
  York	
  no	
  longer	
  exists.	
  	
  
¡  Hero	
  =	
  Rob	
  –	
  he	
  is	
  portrayed	
  as	
  rational	
  and	
  is	
  driven	
  by	
  emotional	
  need	
  
¡  Villain	
  =	
  The	
  Monster	
  
¡  Donor	
  =	
  there	
  is	
  no	
  definite	
  donor.	
  The	
  police	
  provide	
  helicopters	
  to	
  get	
  
everyone	
  out	
  of	
  NY	
  however	
  other	
  than	
  that	
  there	
  isn’t	
  a	
  specific	
  person	
  
who	
  provides	
  Rob	
  an	
  object	
  to	
  help	
  him.	
  	
  
¡  Helper	
  =	
  stays	
  with	
  Rob	
  to	
  help	
  save	
  Beth,	
  and	
  is	
  thought	
  to	
  be	
  the	
  only	
  
survivor.	
  Rob	
  and	
  Marlena	
  help	
  until	
  their	
  deaths.	
  	
  
¡  Princess	
  =	
  Beth	
  –	
  is	
  portrayed	
  as	
  the	
  damsel	
  in	
  distress	
  trapped	
  at	
  the	
  top	
  
of	
  the	
  tower.	
  She	
  is	
  rescued	
  by	
  the	
  hero.	
  	
  
¡  Father	
  =	
  there	
  isn’t	
  a	
  father	
  figure	
  towards	
  the	
  hero,	
  Rob’s	
  reward	
  is	
  Beth.	
  	
  
¡  Dispatcher	
  –	
  Rob	
  is	
  essentially	
  the	
  dispatcher	
  as	
  he	
  sends	
  himself	
  to	
  save	
  
Beth	
  
¡  False	
  Hero	
  =	
  Hud	
  –	
  he	
  presents	
  his	
  documentation	
  of	
  the	
  event	
  as	
  heroic	
  
however	
  he	
  is	
  really	
  more	
  of	
  a	
  hindrance	
  to	
  others.	
  
¡  Camera	
  –	
  The	
  camera	
  work	
  used	
  in	
  'Cloverfield'	
  is	
  again	
  shot	
  from	
  the	
  point	
  of	
  view	
  perspective,	
  so	
  
therefore	
  it	
  would	
  be	
  handheld	
  and	
  very	
  shaky.	
  The	
  camera	
  is	
  very	
  fast	
  moving	
  at	
  certain	
  points	
  of	
  the	
  
film	
  like	
  when	
  the	
  earthquake,	
  explosion	
  happens	
  they	
  are	
  in	
  fear	
  and	
  they	
  show	
  it	
  because	
  you	
  can	
  hear	
  
the	
  actors	
  heavy	
  breathing.	
  Camera	
  is	
  dropped,	
  rolled,	
  thrown	
  around	
  to	
  give	
  it	
  a	
  sense	
  of	
  realism.	
  Low	
  
angles	
  are	
  used	
  like	
  when	
  the	
  army	
  come	
  and	
  the	
  camera	
  is	
  pointing	
  up	
  towards	
  them	
  showing	
  that	
  their	
  
in	
  control	
  and	
  have	
  the	
  power,	
  but	
  clearly	
  the	
  low	
  angle	
  is	
  on	
  the	
  monster	
  all	
  the	
  time	
  because	
  it	
  is	
  huge	
  
and	
  in	
  control,	
  demolishing	
  New	
  York.	
  High	
  angles	
  are	
  used	
  when	
  standing	
  on	
  top	
  of	
  the	
  building	
  looking	
  
down	
  at	
  all	
  the	
  destruction.	
  Tilted	
  shots	
  are	
  used	
  like	
  when	
  the	
  camera	
  is	
  dropped	
  and	
  you	
  can	
  see	
  the	
  
actors	
  running	
  around.	
  The	
  reason	
  why	
  the	
  handheld	
  camera	
  is	
  used,	
  because	
  to	
  show	
  realism	
  and	
  as	
  if,	
  if	
  
someone	
  has	
  just	
  picked	
  up	
  a	
  camera	
  unexpectedly	
  and	
  documenting	
  his	
  life	
  of	
  him	
  and	
  his	
  friends	
  
whilst	
  the	
  monster	
  destroys	
  everything.	
  
¡  Sound	
  -­‐	
  A	
  lot	
  of	
  diegetic	
  sound	
  was	
  used	
  in	
  Cloverfield	
  such	
  as	
  people	
  running	
  around	
  shouting	
  and	
  
screaming,	
  glass	
  smashing,	
  buildings	
  collapsing,	
  heavy	
  breathing	
  because	
  they	
  are	
  scared	
  and	
  out	
  of	
  
breath	
  from	
  running,	
  explosions.	
  
¡  Editing	
  -­‐The	
  type	
  of	
  editing	
  used,	
  is	
  a	
  nice	
  pacing	
  and	
  well	
  flowing	
  series	
  of	
  clips	
  together,	
  because	
  it	
  is	
  
suppose	
  to	
  be	
  very	
  realistic	
  (this	
  is	
  not	
  considered	
  POMO	
  as	
  it	
  is	
  following	
  a	
  modernist	
  approach	
  of	
  
creating	
  an	
  idea	
  of	
  truth)	
  with	
  camera,	
  the	
  scenes	
  can	
  jump	
  like	
  when	
  they	
  are	
  first	
  in	
  the	
  apartment	
  
and	
  running	
  down	
  the	
  stairs	
  the	
  camera	
  blinks	
  on	
  and	
  off,	
  and	
  showing	
  different	
  goings	
  on	
  at	
  the	
  time.	
  
The	
  editing	
  has	
  been	
  done	
  to	
  make	
  it	
  look	
  realistic,	
  there	
  is	
  use	
  of	
  flashbacks	
  which	
  is	
  meant	
  to	
  be	
  on	
  the	
  
camera	
  from	
  what	
  Rob	
  had	
  recorded	
  earlier	
  of	
  him	
  and	
  his	
  girlfriend.	
  This	
  shows	
  some	
  emotion	
  because	
  
how	
  the	
  tape	
  goes	
  back	
  and	
  shows	
  how	
  it	
  use	
  to	
  be,	
  nice	
  and	
  peaceful	
  back	
  then,	
  cuts	
  straight	
  to	
  the	
  
monster	
  destroying	
  Manhattan,	
  the	
  flashbacks	
  create	
  confusion	
  of	
  time	
  and	
  space	
  and	
  also	
  draws	
  
attention	
  to	
  the	
  constructed	
  nature	
  therefore	
  in	
  this	
  case	
  Cloverfield	
  could	
  be	
  considered	
  POMO.	
  	
  
¡  Mise	
  –	
  en	
  –	
  scene	
  -­‐	
  The	
  Mise-­‐en-­‐scene	
  used	
  in	
  'Cloverfield'	
  is	
  the	
  guns,	
  tanks,	
  mobile	
  phones,	
  clothes,	
  
TV's,	
  setting	
  on	
  the	
  streets	
  of	
  Manhattan,	
  in	
  a	
  modern	
  apartment,	
  dark,	
  natural	
  lighting.	
  The	
  reason	
  why	
  
these	
  are	
  used	
  within	
  'Cloverfield'	
  is	
  because	
  it	
  is	
  mainly	
  the	
  code	
  and	
  conventions,	
  if	
  an	
  alien/monster	
  
came	
  to	
  attack	
  earth	
  then	
  straight	
  away	
  the	
  army	
  would	
  be	
  called	
  in,	
  equip	
  and	
  tanks	
  everywhere.	
  The	
  
reality	
  of	
  the	
  'Cloverfield'	
  with	
  people	
  on	
  the	
  mobile	
  phones	
  trying	
  to	
  contact	
  loved	
  ones	
  and	
  in	
  the	
  film	
  
you	
  notice	
  that	
  when	
  they	
  are	
  in	
  the	
  apartment	
  partying	
  smart	
  clothing,	
  through	
  the	
  film	
  you	
  see	
  them	
  
get	
  dirty,	
  teared,	
  blood	
  stained,	
  this	
  shows	
  the	
  realism	
  within	
  the	
  film	
  and	
  because	
  its	
  POV,	
  it	
  makes	
  you	
  
believe	
  that	
  it	
  is	
  real	
  or	
  this	
  is	
  what	
  would	
  happen	
  if	
  something	
  like	
  this	
  in	
  the	
  real	
  world	
  happened.	
  Dark	
  
natural	
  lighting	
  is	
  used	
  to	
  give	
  the	
  effect	
  as	
  if	
  it	
  was	
  at	
  night	
  and	
  is	
  scary	
  because	
  their	
  view	
  is	
  limited	
  
because	
  of	
  the	
  dark	
  itself.	
  
¡  Special	
  Effects	
  -­‐	
  Cloverfield'is	
  full	
  of	
  special	
  effects,	
  when	
  watching	
  the	
  behind	
  the	
  scenes	
  it	
  shows	
  a	
  
green	
  screen	
  in	
  pretty	
  much	
  every	
  scene	
  to	
  come.	
  The	
  Special	
  effects	
  used	
  within	
  this	
  film	
  are	
  stuff	
  like	
  
CGI,	
  the	
  monster	
  itself,	
  and	
  when	
  the	
  head	
  of	
  the	
  statue	
  of	
  liberty	
  comes	
  flying	
  towards	
  the	
  group.	
  
Buildings	
  collapsing,	
  explosions	
  everywhere.	
  Muzzle	
  flashes	
  off	
  the	
  guns,	
  tank	
  rocket	
  shots,	
  bridge	
  
getting	
  demolished	
  by	
  the	
  monster.	
  The	
  special	
  effects	
  draws	
  the	
  audiences	
  attention	
  again	
  to	
  how	
  it	
  is	
  a	
  
constructed	
  text.	
  
	
  
¡  In	
  many	
  aspects	
  Cloverfield	
  can	
  be	
  considered	
  POMO;	
  they	
  use	
  
intertexuality	
  to	
  reference	
  other	
  media	
  texts	
  and	
  historical	
  events	
  
throughout	
  therefore	
  the	
  producers	
  assume	
  that	
  they	
  have	
  an	
  active	
  
audience	
  that	
  have	
  further	
  knowledge	
  of	
  media	
  texts	
  and	
  not	
  a	
  passive	
  
‘simple’	
  audience	
  that	
  modernists	
  typically	
  cater	
  towards.	
  The	
  way	
  in	
  
which	
  Cloverfield	
  was	
  marketed	
  was	
  very	
  POMO,	
  by	
  creating	
  an	
  
‘anonymous’	
  trailer	
  the	
  audience	
  has	
  to	
  actively	
  find	
  out	
  what	
  it	
  was	
  
about.	
  As	
  well	
  as	
  this	
  the	
  use	
  of	
  special	
  effects	
  draw	
  the	
  audiences	
  
attention	
  to	
  how	
  it	
  is	
  a	
  constructed	
  text.	
  	
  
¡  However,	
  in	
  many	
  other	
  ways	
  Cloverfield	
  could	
  be	
  seen	
  as	
  very	
  ordinary	
  
and	
  modernist	
  with	
  its	
  conventional	
  characters	
  (the	
  damsel	
  in	
  distress),	
  
its	
  camera	
  angels	
  (low	
  angel	
  shots	
  to	
  make	
  the	
  monster	
  seem	
  more	
  
powerful)	
  and	
  editing	
  used	
  to	
  make	
  the	
  events	
  seem	
  ‘realistic’.	
  	
  

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Cloverfield

  • 2. ¡  Director  –  Matt  Reeves   ¡  Produced  by  –  J.J  Abrams,  Bryan  Burk  (2008)     ¡  Writer  –  Drew  Goddard     ¡  Stars  –  Mike  Vogel,  Jessica  Lucas,  Lizzy  Caplan     ¡  Synopsis  –  A  group  of  New  Yorkers  enjoy  and  going  away   party,  little  do  they  know  they  will  endure  the  most  terrifying   night  of  their  lives.  A  creature  the  size  of  a  sky  scraper   descends  upon  the  city,  leaving  behind  death  and   destruction  in  its  trail.  Using  a  hand  held  camera  the  friends   record  their  struggle  to  survive  as  New  York  crumbles  around   them.     IMDB  rating-­‐    
  • 3. ¡  Intertexuality  –  Cloverfield  is  a  film  that  belongs  to  the  age  of  ‘terror’  ;  it  was  produced  at  a   time  where  the  world  had  became  obsessed  with  the  idea  of  terror  and  terrorism  .  The  film   references  events  such  as  the  9/11  that  took  place  in  2001  through    its  use  of  visual  effects   and  imagery.     ¡  A  lot  of  diegetic  sound  was  used  in  Cloverfield  such  as  people  running  around  shouting  and   screaming,  glass  smashing,  buildings  collapsing,  heavy  breathing  because  they  are  scared   and  out  of  breath  from  running,  explosions.  TV  news  report  of  an  attack  in  New  York   reminds  the  audience  of  9/11  with  buildings  falling.  The  Director  shows  the  audience  of   what  it  would  be  like  if  you  were  in  a  situation  like  this  trying  to  survive  
  • 4. Throughout  the  film  there  are  numerous  references  made  to  other  films  of  the  same  genre  such   as  ‘The  Day  After  Tomorrow’  ,  ‘World  of  Wars’  ,  ‘Independence  Day’  and  ‘Godzilla’.    The   producers  are  making  the  assumption  that  the  audience  is  active  and  not  passive  therefore   they  will  understand  the  intertextual  references.       All  of  the  above  movies  mentioned  are  big  disaster  movies  that  fall  into  hybrid  genres  like   Cloverfield  consisting  of  horror,  action  and  sci-­‐fi.  Modernist  film  usually  only  stick  to  one   genre  whereas  postmodern  films  like  to  blend  genres  together  which  adds  to  the  idea  that   they  are  expecting  to  have  an  active  audience.  The  blurring  of  genres  does  not  provide  the   audience  with  an  comfort  or  ready  made  assumptions  –  something  that  modernist  film   steer  away  from  because  they  are  catering  for  a  passive  audience.  Therefore,  in  this   instance  Cloverfield  can  be  considered  postmodern.       Many  of  these  disaster  films  carry  a  similar  narrative  –  the  monster/aliens  came  to  attack  and   humanity  have  to  survive.  However,  though  Cloverfield  has  a  similar  narrative  the  audience   is  forced  to  look  at  of  from  the  a  different  perspective  (POV)  point  of  view  shots  makes  the   audience  feel  like  they  are  in  the  actual  film,  interacting  with  the  characters  an.  This  makes   the  film  seem  more  fresh  and  original  and  different  from  the  films  referenced.  Due  to  this   we  could  consider  Cloverfield  post  modern.    
  • 5. A  teaser  trailer  of  the  film  was  shown  before  the  2007  summer  blockbuster   Transformers.  The  trailer  did  not  name  the  film  and  only  gave  a  release   date  after  showing  glimpses  of  apparently  home-­‐made  video  of  NY  being   attacked  by  something,  culminating  a  shocking  image  of  the  head  of  the   statue  of  liberty  crashing  through  a  NY  street.  This  created  audience   curiosity  and  generated  interest  into  the  media  text.  Those  who  had  saw   the  trailer  were  left  wondering  what  they  had  seen  and  what  genre  was   the  film,  why  had  they  just  been  shown  a  home  movie  rather  than  a  slick   Hollywood  movie?  –  could  this  marketing  technique  be  considered   POMO?   The  trailer’s  placement  gives  an  indication  to  the  target  audience,  one  which   is  a  difficult  market  for  advertisers  at  the  moment;  teens  and  young   adults.  These  groups  are  becoming  hard  to  reach  for  advertisers  who  rely   on  conventional  methods.    
  • 6. ¡  Merlena  –  Is  a  particularly  strong  female  character  who  save  Hud  from   the  spiders.  We  are  stereotypically  used  to  the  male  characters   protecting  female  characters.  Here  Cloverfield  is  going  against  this  idea,   subverting  the  ‘norm’  representations  made  of  characters.     ¡  Beth  on  the  other  hand  is  the  stereotypical  damsel  in  distress  who   constantly  needs  help.  She  is  even  rescued  from  the  top  of  a  tower.  The   audience  is  familiar/used  to  this  ‘type’  of  character  as  we  commonly  see   them  in  media  texts  therefore,  in  this  sense  Cloverfield  isn’t  being  very   POMO.      
  • 7. ¡  Rob  and  Hud  are  men  of  action,  however  Rob  is  clearly  the  leader  between   the  two,  Hud  being  more  of  a  sidekick.     ¡  Rob  is  seeking  for  his  love  Beth  (the  damsel  in  distress).  Here  Cloverfield  is   again  following  a  very  simple  narrative  ‘guy  gets  girl’  making  it  in  this  sense   not  overly  POMO.   ¡  Many  people  have  argued  that  the  monster  is  female  as  is  spawns  young   spiders.  If  so  this  suggests  a  monstrous  female  and  therefore  female  are   represented  as  destroyers  and  alien.  It  could  be  argued  that  the  female   monster  is  bringing  destruction  to  an  easily  peaceful,  young  society  and  it  is   the  men  in  the  film  who  lead  the  action  against  its  rampage.     ¡  The  monster  is  effective  because  we  never  really  see  it,  it  remains  in  our   peripheral  vision  and  seems  to  be  mutating  and  changing.  It  embeds  the   notion  of  terrorism  as  it  is  a  weapon  of  mass  destruction  –  it  is  irrational,   without  meaning,  murderous  and  incomprehensible.  Like  the  terrorist  is   neither  can  or  should  be  understood  –  again  intertextualy  referencing  terror   attacks.    
  • 8. ¡  Equilibrium  –  Characters  introduced  at  normal  flat   party   ¡  Disruption  –  Ground  and  buildings  start  to  shake   disrupting  the  party,  an  unknown  monster  invades   New  York   ¡  Resolution  –  Rob  rescues  Beth  and  then  they   attempt  to  make  their  way  out  of  the  city.  The  army   bomb  New  York.       ¡  New  equilibrium  –  it  is  not  known  whether  Rob  and   Beth  make  it  out  of  the  city  alive  or  if  the  monster  is   defeated.  It  seems  New  York  no  longer  exists.    
  • 9. ¡  Hero  =  Rob  –  he  is  portrayed  as  rational  and  is  driven  by  emotional  need   ¡  Villain  =  The  Monster   ¡  Donor  =  there  is  no  definite  donor.  The  police  provide  helicopters  to  get   everyone  out  of  NY  however  other  than  that  there  isn’t  a  specific  person   who  provides  Rob  an  object  to  help  him.     ¡  Helper  =  stays  with  Rob  to  help  save  Beth,  and  is  thought  to  be  the  only   survivor.  Rob  and  Marlena  help  until  their  deaths.     ¡  Princess  =  Beth  –  is  portrayed  as  the  damsel  in  distress  trapped  at  the  top   of  the  tower.  She  is  rescued  by  the  hero.     ¡  Father  =  there  isn’t  a  father  figure  towards  the  hero,  Rob’s  reward  is  Beth.     ¡  Dispatcher  –  Rob  is  essentially  the  dispatcher  as  he  sends  himself  to  save   Beth   ¡  False  Hero  =  Hud  –  he  presents  his  documentation  of  the  event  as  heroic   however  he  is  really  more  of  a  hindrance  to  others.  
  • 10. ¡  Camera  –  The  camera  work  used  in  'Cloverfield'  is  again  shot  from  the  point  of  view  perspective,  so   therefore  it  would  be  handheld  and  very  shaky.  The  camera  is  very  fast  moving  at  certain  points  of  the   film  like  when  the  earthquake,  explosion  happens  they  are  in  fear  and  they  show  it  because  you  can  hear   the  actors  heavy  breathing.  Camera  is  dropped,  rolled,  thrown  around  to  give  it  a  sense  of  realism.  Low   angles  are  used  like  when  the  army  come  and  the  camera  is  pointing  up  towards  them  showing  that  their   in  control  and  have  the  power,  but  clearly  the  low  angle  is  on  the  monster  all  the  time  because  it  is  huge   and  in  control,  demolishing  New  York.  High  angles  are  used  when  standing  on  top  of  the  building  looking   down  at  all  the  destruction.  Tilted  shots  are  used  like  when  the  camera  is  dropped  and  you  can  see  the   actors  running  around.  The  reason  why  the  handheld  camera  is  used,  because  to  show  realism  and  as  if,  if   someone  has  just  picked  up  a  camera  unexpectedly  and  documenting  his  life  of  him  and  his  friends   whilst  the  monster  destroys  everything.   ¡  Sound  -­‐  A  lot  of  diegetic  sound  was  used  in  Cloverfield  such  as  people  running  around  shouting  and   screaming,  glass  smashing,  buildings  collapsing,  heavy  breathing  because  they  are  scared  and  out  of   breath  from  running,  explosions.   ¡  Editing  -­‐The  type  of  editing  used,  is  a  nice  pacing  and  well  flowing  series  of  clips  together,  because  it  is   suppose  to  be  very  realistic  (this  is  not  considered  POMO  as  it  is  following  a  modernist  approach  of   creating  an  idea  of  truth)  with  camera,  the  scenes  can  jump  like  when  they  are  first  in  the  apartment   and  running  down  the  stairs  the  camera  blinks  on  and  off,  and  showing  different  goings  on  at  the  time.   The  editing  has  been  done  to  make  it  look  realistic,  there  is  use  of  flashbacks  which  is  meant  to  be  on  the   camera  from  what  Rob  had  recorded  earlier  of  him  and  his  girlfriend.  This  shows  some  emotion  because   how  the  tape  goes  back  and  shows  how  it  use  to  be,  nice  and  peaceful  back  then,  cuts  straight  to  the   monster  destroying  Manhattan,  the  flashbacks  create  confusion  of  time  and  space  and  also  draws   attention  to  the  constructed  nature  therefore  in  this  case  Cloverfield  could  be  considered  POMO.    
  • 11. ¡  Mise  –  en  –  scene  -­‐  The  Mise-­‐en-­‐scene  used  in  'Cloverfield'  is  the  guns,  tanks,  mobile  phones,  clothes,   TV's,  setting  on  the  streets  of  Manhattan,  in  a  modern  apartment,  dark,  natural  lighting.  The  reason  why   these  are  used  within  'Cloverfield'  is  because  it  is  mainly  the  code  and  conventions,  if  an  alien/monster   came  to  attack  earth  then  straight  away  the  army  would  be  called  in,  equip  and  tanks  everywhere.  The   reality  of  the  'Cloverfield'  with  people  on  the  mobile  phones  trying  to  contact  loved  ones  and  in  the  film   you  notice  that  when  they  are  in  the  apartment  partying  smart  clothing,  through  the  film  you  see  them   get  dirty,  teared,  blood  stained,  this  shows  the  realism  within  the  film  and  because  its  POV,  it  makes  you   believe  that  it  is  real  or  this  is  what  would  happen  if  something  like  this  in  the  real  world  happened.  Dark   natural  lighting  is  used  to  give  the  effect  as  if  it  was  at  night  and  is  scary  because  their  view  is  limited   because  of  the  dark  itself.   ¡  Special  Effects  -­‐  Cloverfield'is  full  of  special  effects,  when  watching  the  behind  the  scenes  it  shows  a   green  screen  in  pretty  much  every  scene  to  come.  The  Special  effects  used  within  this  film  are  stuff  like   CGI,  the  monster  itself,  and  when  the  head  of  the  statue  of  liberty  comes  flying  towards  the  group.   Buildings  collapsing,  explosions  everywhere.  Muzzle  flashes  off  the  guns,  tank  rocket  shots,  bridge   getting  demolished  by  the  monster.  The  special  effects  draws  the  audiences  attention  again  to  how  it  is  a   constructed  text.    
  • 12. ¡  In  many  aspects  Cloverfield  can  be  considered  POMO;  they  use   intertexuality  to  reference  other  media  texts  and  historical  events   throughout  therefore  the  producers  assume  that  they  have  an  active   audience  that  have  further  knowledge  of  media  texts  and  not  a  passive   ‘simple’  audience  that  modernists  typically  cater  towards.  The  way  in   which  Cloverfield  was  marketed  was  very  POMO,  by  creating  an   ‘anonymous’  trailer  the  audience  has  to  actively  find  out  what  it  was   about.  As  well  as  this  the  use  of  special  effects  draw  the  audiences   attention  to  how  it  is  a  constructed  text.     ¡  However,  in  many  other  ways  Cloverfield  could  be  seen  as  very  ordinary   and  modernist  with  its  conventional  characters  (the  damsel  in  distress),   its  camera  angels  (low  angel  shots  to  make  the  monster  seem  more   powerful)  and  editing  used  to  make  the  events  seem  ‘realistic’.