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Cloverfield

• Outcomes- To have identified
  conventions in the trailer
  cloverfield.

• To identify how these choices
  create meaning, enigmas and
  are a selling point to the
  audiences

• STARTER: in groups, recap
  the conventions trailers.
Cloverfield

• http://www.youtube.com/watch
  ?v=IvNkGm8mxiM

• Consider how this trailer works
  to entice the audience.
Cloverfield teaser trailer analysis

                  Edited institutional logo –
                  make it look like its either on
                  a TV screen or a camcorder
                  – shaky – disrupts the
                  normality of the situation

                  Bad robot is an independent
                  institution where it may
                  change the people’s view of
                  the movie.



                  Establishing shots of the
                  party suggests equilibrium
                  before the camera zooms in
                  onto the person in the show
                  below giving the implication
                  that he is one of the main
                  characters.

                  Camcorder zooms in again
                  onto the man which can
                  suggest that he is one of the
                  main characters of the
                  movie. Although, the
                  camera does not place him
                  in the centre of the frame to
                  show this, but then again,
                  the camera man is an
                  amateur.
The camera man is again
filming these different
people from the party
which may imply to us as
audience that they are
one of the important
characters in the movie.

.




    The disruption of the
    equilibrium started
    from this clip. This
    started when an
    earthquake occurred
    during the scene
    while the lights
    switched on and off
The use of black
background after the
disruption helps grow
the tension to its
audience.


 The expression this
 woman is showing to
 the camera
 emphasises her
 worries about the
 situation.

The scene where the
people were gathering
around the TV
listening to the news
report connotes the
idea of their realisation
that a disruption has
occurred.
Here is another example
of this. People are
starting to wonder what
really is happening. It
also shows us a little
sneak peek of where
they are – New York.
The idea of showing us the
view of New York city
symbolises the distraction
and chaos that is going to
happen. New York is usually
the main place used for
movies with the genres of
action and sci-fi.

Zooming in on the
explosion in a very fast
pace connotes the
characters’ fear of the
situation.


From the occurrence of
the explosion to these
flying balls of fire, this
also shows the
realisation of the
disruption of equilibrium.

 The idea of shaking the
 camera connotes the
 idea of realism; a
 documentary.
The use of a slanted
camera angle while falling
over suggests that the
camera man is also one of
the main characters who is
part of the same situation
others are experiencing.
Their use of inter-titles
has been edited to fit in
the genre of the movie;
shaky, broken camera;
sci-fi.
They have also shown
the same producer of
the films; Star Trek,
Super 8, Mission
impossible etc. which
can attract the same fan
bases.

This part of the trailer is
quite ironic as it was
captured before the
chaos started which is
then shown in the end.
This can be used to
provoke the excitement of
the audience which
enables them to watch
the movie.


The inter-title of the
releasing date of the
movie has been shown

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Clover field teaser trailer analysis

  • 1. Cloverfield • Outcomes- To have identified conventions in the trailer cloverfield. • To identify how these choices create meaning, enigmas and are a selling point to the audiences • STARTER: in groups, recap the conventions trailers.
  • 2. Cloverfield • http://www.youtube.com/watch ?v=IvNkGm8mxiM • Consider how this trailer works to entice the audience.
  • 3. Cloverfield teaser trailer analysis Edited institutional logo – make it look like its either on a TV screen or a camcorder – shaky – disrupts the normality of the situation Bad robot is an independent institution where it may change the people’s view of the movie. Establishing shots of the party suggests equilibrium before the camera zooms in onto the person in the show below giving the implication that he is one of the main characters. Camcorder zooms in again onto the man which can suggest that he is one of the main characters of the movie. Although, the camera does not place him in the centre of the frame to show this, but then again, the camera man is an amateur.
  • 4. The camera man is again filming these different people from the party which may imply to us as audience that they are one of the important characters in the movie. . The disruption of the equilibrium started from this clip. This started when an earthquake occurred during the scene while the lights switched on and off
  • 5. The use of black background after the disruption helps grow the tension to its audience. The expression this woman is showing to the camera emphasises her worries about the situation. The scene where the people were gathering around the TV listening to the news report connotes the idea of their realisation that a disruption has occurred. Here is another example of this. People are starting to wonder what really is happening. It also shows us a little sneak peek of where they are – New York.
  • 6. The idea of showing us the view of New York city symbolises the distraction and chaos that is going to happen. New York is usually the main place used for movies with the genres of action and sci-fi. Zooming in on the explosion in a very fast pace connotes the characters’ fear of the situation. From the occurrence of the explosion to these flying balls of fire, this also shows the realisation of the disruption of equilibrium. The idea of shaking the camera connotes the idea of realism; a documentary.
  • 7. The use of a slanted camera angle while falling over suggests that the camera man is also one of the main characters who is part of the same situation others are experiencing.
  • 8.
  • 9. Their use of inter-titles has been edited to fit in the genre of the movie; shaky, broken camera; sci-fi. They have also shown the same producer of the films; Star Trek, Super 8, Mission impossible etc. which can attract the same fan bases. This part of the trailer is quite ironic as it was captured before the chaos started which is then shown in the end. This can be used to provoke the excitement of the audience which enables them to watch the movie. The inter-title of the releasing date of the movie has been shown