Jeff Barr introduces cloud computing and its benefits for social gaming. The cloud allows developers to focus on creativity and game development rather than infrastructure maintenance. It provides a sophisticated platform, reduces time to market, offers scalability to handle large traffic spikes, and is cost-effective with a pay-as-you-go model. Developers should not fear success, failure, reaching a global audience, or operational challenges ("muck") because the cloud automates management of servers, storage, databases and other resources. Amazon Web Services was highlighted as an example cloud platform offering computing, storage, databases, analytics and other services.

1. Cloud-Powered Social Gaming Jeff Barr Senior Web Services Evangelist jbarr@amazon.com @jeffbarr

2. Introduction Based in Seattle Career path: Startups Microsoft Consultant to VCs and startups Amazon Web Services – 2002 - Present Last two games played: Zork – Apple ][ Xargon – 386-40 PC Author of “Host Your Website in the Cloud”

3. Goals Introduce you to cloud computing Make you curious about it Have you consider a move to the cloud Mention none of my products Come visit our booth

4. This Is Not The Topic Image from http://lifydouglaspain.blogspot.com/

5. This Is The Topic Cloud Computing

6. You Are Here

7. You Want To Be Here

8. Own These

9. And End Up Here http://www.insidefacebook.com/2010/04/01/top-25-facebook-games-for-april-2010-see-mixed-traffic-results/

10. You… Want to Focus On Creativity Development Market Building Business Models Success Want to Ignore Data Centers & Co-Lo Racks Servers Cables http://www.epic-blog.com

11. Benefits of Cloud Computing Sophisticated Platform Leverage many man-years of work that has already been done. Focus on your Game Use your unique skills to build a better product. Don't waste resources on low-level system-building activities. Reduced Time to Market Use powerful services to create a great application more quickly. Think Big Thoughts What if you have 1,000 or 1,000,000 or 1,000,000,000 users? What if the whole world shows up at your front door on the week of your launch? Pay As You Go Use a scalable architecture, but get the actual resources only when you actually need them. Don't spend money until you need to.

12. Attributes of Cloud Computing Global Scope and Scale Enough resources to satisfy the needs of very demanding applications. Cost-effective Low cost, pay-as-you-go. Highly Reliable Built-in redundancy. Tools to automate scaling, failover, and monitoring. Highly Scalable Scale up or down on an as-needed basis, adding or removing resources in a matter of minutes. Reduced Development Cost Better games more quickly and at lower cost.

13. The Dawn of Cloud

14. My Messages to You Today Don't Fear Success Don't Fear Failure Don't Fear the World Don't Fear the Muck

15. Don’t Fear Success Old Model: Design game Attempt to predict usage Get big pile of money(mortgage the house) Get enough hardware Launch & cross fingers Watch metrics Panic Repeat weekly

16. Don't Fear Success New Model Design for scalability Test up front Invest in content Auto-scale for traffic Focus on business Relax Innovate

17. Don’t Fear Failure What if no one shows up for the party? Old Model: Oh $#!+ There goes the house What do we do with all that hardware? New Model: No big deal Shut down resources No continued burn Let’s try something else

18. Don't Fear The World One Data Center: High latency for most of the world Poor experience for some Single point of failure Unhappy users Cloud: Scale Content distribution Multiple geographic locations with ease Intrinsic redundancy Happy users And lots of them

19. Don't Fear the Muck Muck: All the stuff that you have to do, but don't want to do, to keep your game up and running. Cloud: Takes care of the muck You get to focus

20. Cloud Applications Hosting static content Hosting downloadable files Running server-side applications Large-scale database storage Data analysis

21. Cloud-Based Analytics "The secret behind each developer's success is the ability to analyze data in ways they couldn't before, thereby gaining previously unattainable insight into players' needs, behaviors and usage patterns." -- Vertica http://en.wikipedia.org/wiki/File:Child_riding_tortoise.jpg

22. Amazon Web Services Compute / Processing / Hosting Storage Database Messaging Networking Content Distribution Human Intelligence

25. 8 virtual cores

26. 1.7 TB local storage

28. Next Steps Visit our booth to learn more Visit http://aws.amazon.com Come talk to me, I'll be around tomorow Expect the cloud, don't fear it

29. And That's All! Thanks for listening, and please feel free to follow up. Jeff Barr jbarr@amazon.com @jeffbarr