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How The Cloud
is Changing the
World
About Me I work with
Databases!
Ines Sombra
Washington University
in Saint Louis Alumna
MS Computer Science
& MS Information
Management
Engine Yard is a
Cloud-Based Platform
as a Service
Engine Yard
Engine Yard
Today’s Agenda
Computing Then Computing Now
Use Cases & Discussion
Computing
Then
Our Checklist
HARDWARE
LANGUAGES
DEVELOPMENT
LIFE-CYCLE
Hardware Architectures
Mainframes
Workstations
Microcomputers
The Internet
Mainframe Era 1944-1978
Mainframe Era 1944-1978
Government & Military
Banks & Corporations
Single computer
Many thin-clients
Workstation Era 1968-1985
High end microcomputer
Technical / Scientific use
Interactive use
Single console operator
Workstation Era 1968-1985
Microcomputers 1978-1994
Small & less inexpensive
IBM & Microsoft partner
Becomes a business tool
Apple borrows from Xerox
Microcomputers 1978-1994
The Internet 1994-now
US military network (nuke)
Failure-resilient network
ARPANET
Distributed & adaptive
The Internet 1994-now
Languages Then
Language Generations
1GL Machine Language
2GL Assembly
3GL Refinements
4GL Abstractions & ease
Development Life-Cycle
Planning
Implementation
Testing
Documentation
Deployment
Maintenance
Meet Waterfall
Spiral Model circa 1988
Discussion & Analysis
Notable Companies
What has worked well?
Problems and Challenges?
Biggest innovations?
Where is it going next?
Computing
Now
Our Checklist
HARDWARE
LANGUAGES
DEVELOPMENT
LIFE-CYCLE
A Detour Gordon Moore
Hardware Architectures
Hardware Architectures
Hardware Architectures
A Detour to 1994
Amazon Success & growth
Amazon APIs & Services
Databases, Hardware virtualization,
Distributed Systems, Operating
Systems, Robotics, Logistics
The Cloud Shared resources
The Cloud Our summary
Virtualized
Elastic
On-demand
Service-oriented
Storage As a Service
Cloud-based
Storage
OS Independent
Seamless
integration
Marketing As a Service
Email Marketing
Easy composition
Analytics
Mobile
Credit Cards As a Service
Manage revenue
Payments
Subscriptions
Analytics
Performance As a Service
Monitoring
App Metrics
Languages
Even mobile
Alerts As a Service
Scheduling
Escalation
Integrated
Even mobile
Platform As a Service
Curated Stack
Languages
Operations
Support
New standard As-a-Service
Consuming [x]aaS
Leverage APIs
Network is the computer
Default Distributed Systems
Discussion & Analysis
Notable Companies
What has worked well?
Problems and Challenges?
Biggest innovations?
Where is it going next?
Languages Then & Now
4GL Generation
5GL Generation
NoSQL Distilled: Fowler & Sadalage
SOA Applications
My awesome e-commerce site
Shopping cart &
session data
Completed
orders
Inventory and
item pricing
Recommendations
engine
Session
Storage service
K/V Store
Order
Persistence
service
Document
Store
Inventory &
Price service
RDBMS
Nodes and
relations service
Graph Store
Development Life-Cycle
Planning
Implementation
Testing
Documentation
Deployment
Maintenance
Agile Development
XP Extreme Programming
Code most important
Testing
Listening
Designing
Scrum Framework
Notable Changes
Pair Programming
Continuous Integration
Test-Driven Development
User Interface Matters
Discussion & Analysis
What has worked well?
Problems and Challenges?
Biggest innovations?
Where is it going next?
Market
Disruptors
Our Checklist
MISSION & HISTORY
TECH STACK
INNOVATIONS &
CHALLENGES
Uber.com Transportation
To evolve the way the
world moves & make
cities more accessible
Uber.com Tech Stack
JavaScript, Python, Backbone.js
Realtime/dispatch systems built
on Node.js and Redis
Business logic in API built on
Python, MySQL, & MongoDB
Objective-C and Java for iPhone
and Adroid apps
Uber.com Discussion
Biggest Challenges?
Biggest Innovations?
Commercial Model?
What Next?
Instagram Social
To capture and share
the world’s moments
Instagram Tech Stack
AWS/Linux
Amazon Elastic Load Balancer
Django on Amazon, Solr
PostgreSQL, Amazon S3, Redis
Instagram Discussion
Biggest Challenges?
Biggest Innovations?
Commercial Model?
What Next?
23 and me Health
To be the world's
trusted source of
personal genetic
information
23 and me Tech Stack
AWS/Linux
Apache / Django
Python, C++
MySQL
23 and me Discussion
Biggest Challenges?
Biggest Innovations?
Commercial Model?
What Next?
Prismatic Information
Everything you don’t
want to miss, with a
little of something you’d
never find otherwise
Prismatic Tech Stack
AWS/Linux
99.9% of backend pipeline and
API servers are written in Clojure
All heavy lifting happens inside
the JVM
MongoDB, MySQL, DynamoDB,
S3
Prismatic Discussion
Biggest Challenges?
Biggest Innovations?
Commercial Model?
What Next?
Netflix Movies
Becoming the best
global entertainment
distribution service
Netflix Tech Stack
AWS/Linux
Java & more
Cassandra, MySQL, RDS
Heavy OSS Contributions
Netflix Discussion
Biggest Challenges?
Biggest Innovations?
Commercial Model?
What Next?
Questions
& Resources
kippt.com/Randommood/Lancaster

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