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I’m CloudConfused Demystifying Cloud Computing
What the say: “Biggest Paradigm Shift in 20 years” “Game Changers” “Just On” “Pay As You Go” “Tremendous Cost Cutting”
Describe The Cloud To Me The Cloud 21 experts are defining cloud computing http://bit.ly/C6jIm *Picture taken under Creative Common license
Who Cares? What is it for me?
First,  What the heck is Cloud Computing First, what the heck is  Cloud Computing? …in simple, plain English please!
Let’s use a simple analogy  Say you just moved to a city, and you’re looking for  a place to live
You can either Builda house or  Rentan apartment
If you builda house, there are a few important decisions you have to make…
Howbigis the house?  are you planning to grow a large family?  Remodel, addition  typically cost a lot more once the house is built
But, you get a chance to customizeit flooring tile windows floor plan Roof lighting landscaping
Once the house is built,  you’re responsible for maintenance  Pay property tax Hire Landscaper Water Electrician Electricity Plumber Heating and Cooling  Gutter Cleaning House Keeping
How about renting?
Consider a builder in your city builds  a massivenumber of apartment units
A unit can easilybe converted  into a 2,3,4 or more units
You make a fewer, simpler decisions You can start with one unit and grow later, or downsize
But… You do nothave a lot of options to  customize your unit
triple pane windows green materials high capacity electricity high speed Internet However, builders provide you with very high quality infrastructure
No need to worryabout maintenance cost No need to Hirelandscapers, electricians, plumbers
Pay as You Go Just pay your rent and utilities
Let’s translate to   Cloud Computing?
As an end-consumer, believe it or not  you’ve been using Cloudfor long times
In return, you’re willing to give away your informationfor ads and other purposes
But you’ve been enjoying  High Reliability Service (ok, ok, most of them are) Unlimited Storage Connecting, Sharing
OK, Now tell that to the business owner Give up your data, then you can use this infrastructure for free
This is how their CEO would feel
My Business Needs… Security Privacy Reliability High Availability
Building Enterprise Software is like….  Building  Medieval Castle Stone Wall Fire-proof Moat Army Death Hole
Let’s Hire an Army of IT Engineers Support Software Upgrade Backup/Restore Service Pack Development Network issues
Let’s Build Huge Data Center Capacity Planning Cooling Management  Disaster Plan Server Crashes
In the mean time,…  Many things have changed
The enterprise world we live in  2010and beyond Direct, Open CustomersCommunication Global  (e.g. Social Media) (Customers, Resources, IPs are acquired everywhere) Digital Life Convergence (Work and Personal lines are blurring) Work Remotely (Mobility Trend) Transparency Brief Collaboration (Blogs, Social Computing) (Assemble the best,  Disassemble upon completion)
2008-09 Economy is upside down Layoffs Bankruptcy  Excess Capacity
Can we bridge the gap?
Requires  aNew Way ofThinking
Cloud Computing  is not answer the for all
But it could simplifyour lives….
Leave it the experts who have a lot of money to spend to build  giantdatacenters across the globe
Your data is replicated 3 or 4 times in their data center High Availability
High Traffic? Adding “servers” is a click away.  Running in just minutes, not days
It can even load balance  your server traffic
Expect your Cloud Network is always up
Yes, you can even pick  whereyour data  and “servers” reside
Business Contraction? Just reduce your  computing power,storage
Wait,  What is the catch?
Cloud Computing  is relatively newtechnology
Growing Pains We all learn from it
Only a handful of major players can build  this massive infrastructure
Not many software written yet to takeadvantage of cloudinfrastructure
Sensitive Data in the Cloud? are there yet?  Encryption Data at Rest Data in Motion
Yes, you’re loosing some controls  some configurations physical security only subset of APIs
Let’s clear common confusions about Cloud Computing
Who is paying whom?
Typical Scenarios Software/Service Providers Cloud/Infrastructure Provider You (Business, Individual) You may also build software directly on the provider’s platform and pay them directly
Do I have to start over?
In some cases,  you could redirectyour data to the cloud  Before Migrate Data to the Cloud
In some cases,  you could redirectyour data to the cloud  After
However, to take advantage fully, migrate all or create new apps on the cloud Employees Suppliers Customers
Is this just Hosting 2.0?
No, they have different  architecturesand business model Cloud Players Hosting Players Hundreds of them around the world Only few can afford billions dollar  investment on data centers
Your contracts Cloud Players Hosting Players Pay As You Go Often yearly Pay only what you use
Reliability, High Availability,  Capacity Elasticity Cloud Players Hosting Players Bring your own or rent servers to increase capacity Virtually unlimited storage, computing power You have to manage  Reliability, fail over yourself Built-in Redundancy
The end of PC ?
NO Most cloud applications that will be built are  accessible from PC.      Applications can be a browser base, application   running on PC accessing data and services on the cloud So will the mobile applications
Even More Confused?  “Like” a Facebook Page  “I’m Cloud Confused” http://bit.ly/7GItnb
For more presentations like this, visit,  follow, subscribe to:   Blog: http://www.andyharjanto.com Twitter: http://twitter.com/harjanto Contact: andy@gestone.com

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Cloud confused

  • 2. What the say: “Biggest Paradigm Shift in 20 years” “Game Changers” “Just On” “Pay As You Go” “Tremendous Cost Cutting”
  • 3. Describe The Cloud To Me The Cloud 21 experts are defining cloud computing http://bit.ly/C6jIm *Picture taken under Creative Common license
  • 4. Who Cares? What is it for me?
  • 5. First, What the heck is Cloud Computing First, what the heck is Cloud Computing? …in simple, plain English please!
  • 6. Let’s use a simple analogy Say you just moved to a city, and you’re looking for a place to live
  • 7. You can either Builda house or Rentan apartment
  • 8. If you builda house, there are a few important decisions you have to make…
  • 9. Howbigis the house? are you planning to grow a large family? Remodel, addition typically cost a lot more once the house is built
  • 10. But, you get a chance to customizeit flooring tile windows floor plan Roof lighting landscaping
  • 11. Once the house is built, you’re responsible for maintenance Pay property tax Hire Landscaper Water Electrician Electricity Plumber Heating and Cooling Gutter Cleaning House Keeping
  • 13. Consider a builder in your city builds a massivenumber of apartment units
  • 14. A unit can easilybe converted into a 2,3,4 or more units
  • 15. You make a fewer, simpler decisions You can start with one unit and grow later, or downsize
  • 16. But… You do nothave a lot of options to customize your unit
  • 17. triple pane windows green materials high capacity electricity high speed Internet However, builders provide you with very high quality infrastructure
  • 18. No need to worryabout maintenance cost No need to Hirelandscapers, electricians, plumbers
  • 19. Pay as You Go Just pay your rent and utilities
  • 20. Let’s translate to Cloud Computing?
  • 21. As an end-consumer, believe it or not you’ve been using Cloudfor long times
  • 22. In return, you’re willing to give away your informationfor ads and other purposes
  • 23. But you’ve been enjoying High Reliability Service (ok, ok, most of them are) Unlimited Storage Connecting, Sharing
  • 24. OK, Now tell that to the business owner Give up your data, then you can use this infrastructure for free
  • 25. This is how their CEO would feel
  • 26. My Business Needs… Security Privacy Reliability High Availability
  • 27. Building Enterprise Software is like…. Building Medieval Castle Stone Wall Fire-proof Moat Army Death Hole
  • 28. Let’s Hire an Army of IT Engineers Support Software Upgrade Backup/Restore Service Pack Development Network issues
  • 29. Let’s Build Huge Data Center Capacity Planning Cooling Management Disaster Plan Server Crashes
  • 30. In the mean time,… Many things have changed
  • 31. The enterprise world we live in 2010and beyond Direct, Open CustomersCommunication Global (e.g. Social Media) (Customers, Resources, IPs are acquired everywhere) Digital Life Convergence (Work and Personal lines are blurring) Work Remotely (Mobility Trend) Transparency Brief Collaboration (Blogs, Social Computing) (Assemble the best, Disassemble upon completion)
  • 32. 2008-09 Economy is upside down Layoffs Bankruptcy Excess Capacity
  • 33. Can we bridge the gap?
  • 34. Requires aNew Way ofThinking
  • 35. Cloud Computing is not answer the for all
  • 36. But it could simplifyour lives….
  • 37. Leave it the experts who have a lot of money to spend to build giantdatacenters across the globe
  • 38. Your data is replicated 3 or 4 times in their data center High Availability
  • 39. High Traffic? Adding “servers” is a click away. Running in just minutes, not days
  • 40. It can even load balance your server traffic
  • 41. Expect your Cloud Network is always up
  • 42. Yes, you can even pick whereyour data and “servers” reside
  • 43. Business Contraction? Just reduce your computing power,storage
  • 44. Wait, What is the catch?
  • 45. Cloud Computing is relatively newtechnology
  • 46. Growing Pains We all learn from it
  • 47. Only a handful of major players can build this massive infrastructure
  • 48. Not many software written yet to takeadvantage of cloudinfrastructure
  • 49. Sensitive Data in the Cloud? are there yet? Encryption Data at Rest Data in Motion
  • 50. Yes, you’re loosing some controls some configurations physical security only subset of APIs
  • 51. Let’s clear common confusions about Cloud Computing
  • 52. Who is paying whom?
  • 53. Typical Scenarios Software/Service Providers Cloud/Infrastructure Provider You (Business, Individual) You may also build software directly on the provider’s platform and pay them directly
  • 54. Do I have to start over?
  • 55. In some cases, you could redirectyour data to the cloud Before Migrate Data to the Cloud
  • 56. In some cases, you could redirectyour data to the cloud After
  • 57. However, to take advantage fully, migrate all or create new apps on the cloud Employees Suppliers Customers
  • 58. Is this just Hosting 2.0?
  • 59. No, they have different architecturesand business model Cloud Players Hosting Players Hundreds of them around the world Only few can afford billions dollar investment on data centers
  • 60. Your contracts Cloud Players Hosting Players Pay As You Go Often yearly Pay only what you use
  • 61. Reliability, High Availability, Capacity Elasticity Cloud Players Hosting Players Bring your own or rent servers to increase capacity Virtually unlimited storage, computing power You have to manage Reliability, fail over yourself Built-in Redundancy
  • 62. The end of PC ?
  • 63. NO Most cloud applications that will be built are accessible from PC. Applications can be a browser base, application running on PC accessing data and services on the cloud So will the mobile applications
  • 64. Even More Confused? “Like” a Facebook Page “I’m Cloud Confused” http://bit.ly/7GItnb
  • 65. For more presentations like this, visit, follow, subscribe to: Blog: http://www.andyharjanto.com Twitter: http://twitter.com/harjanto Contact: andy@gestone.com