Clipr is a personalized social shopping magazine that provides recommendations and discovery of non-commodity impulse buy products. It solves the problem of marketing and gifting for smaller e-commerce companies by tailoring products to individual users based on their interests and friends' activities. When a user "Clips" a product, it is added to their clipboard which others can follow, and they earn rewards points for exclusive discounts. Clipr scrapes product details from websites to recommend and allows revenue models like affiliate marketing and sponsored search results.