The document provides brand guidelines for a medical application called Clinic including a logo description, vision/mission statements, color palette, typography, and examples of printable materials. The logo symbolizes a stethoscope and electrocardiogram. The brand colors are blue and gray. Typography includes the Ubuntu, Harabara, Tahoma, and Arial fonts. Examples of printable materials are provided for a letterhead, envelope, and business card.

1. Brand Guidelines
Version 1.0 – Sep 2012
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2. Table of contents
Vision and Mission 3
Logo 5
Color Palette 9
Typography 12
Shapes and Patterns 14
Printable Materials 16
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3. Vision and Mission
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4. Vision:
- To be used like mobiles in medical field.
Mission:
- Develop the most scalable and usable smart medical applications anywhere any time.
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5. LOGO
Description, Background and Tagline
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6. LOGO Description
Stethoscope is the most common tool denotes the profession of doctors.
Syntax ingenuity designers used the letter (n) in (Clinic) word to symbolize to stethoscope way out of it with
miniature model of electrocardiogram ended with Celsius mark upper of 37 number which indicate to human
ideal temperature.
Stethoscope Electrocardiogram
Celsius mark
Human ideal temperature
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7. LOGO Background
Positive Reversed Blue
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8. LOGO Tagline
- The brand mark should always be placed at a distance of "C" letter in (Clinic) word from all sides
as shown below:
Without slogan With slogan
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9. Color Palette
Main and Supporting
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10. Color Palette Main colors
Blue Gray
HEX (#14AFFF) HEX (#f3f3f3)
RGB (20,175,255) RGB (243, 243, 243)
CMYK (68,18,0,0) CMYK (5,4,3,0)
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11. Color Palette Supporting colors
4 2 4 2
1 1
5 3 5 3
1 HEX (#14AFFF) RGB (20,175,255) 1 HEX (#F3F3F3) RGB (243,243,243)
2 HEX (#28A3E5) RGB (40,163,229) 2 HEX (#B6B6B6) RGB (182,182,182)
3 HEX (#0E93DA) RGB (14,147,218) 3 HEX (#9B9B9B) RGB (155,155,155)
4 HEX (#4EC1FF) RGB (78,193,255) 4 HEX (#F8F8F8) RGB (248,248,248)
5 HEX (#7DD2FF) RGB (125,210,255) 5 HEX (#FFFFFF) RGB (255,255,255)
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12. Typography
Website, Logo and Extensions
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13. Typography Website, Logo and Extensions
- Font sizes are consists of three levels:
Level 1 - Head line 2 (24 px)
Level 2 - Head line 3 (18 px)
Level 3 - Paragraph (12 px)
- Website font:
Font name: Ubuntu
Head line color: #14AFFF
Paragraph color: #787878
- Logo:
Font name: Harabara.
- Extensions:
Fonts names: Harabara, Ubuntu, Tahoma and Arial are using in supporting elements and printable materials.
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14. Shapes and Patterns
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15. Shapes and Patterns
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16. Printable Materials
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17. Printable Materials Letterhead and Envelope
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18. Printable Materials Business card
Front Back
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