The document outlines multiple case studies in digital marketing conducted by Karim Mohamed Ahmed, focusing on various industries including software development and interior design. Key strategies involved performance marketing, targeted audience identification, and content creation, resulting in significant improvements such as increased lead qualification rates and high returns on investment across different projects. Overall, the studies highlight effective approaches to overcoming client challenges and achieving profitable outcomes.

1. Latest Case Studies in
Digital Marketing
Achieved By: Karim Mohamed Ahmed

2. WHO I did those case studies with?
2

3. 3
WHAT the tools I used?
Google Ads Instagram Facebook

4. 4
WHAT the skills I used?
Research Copywriting Analysis OptimizationDigital
Advertising

5. 5
1st Case Study | Software Development Industry
Client’s
Problem
Business’s
Problem
● He was not able to find the person who could generate remarkable
results.
● All of his experiences with the other freelancers/agencies were
failed.
● The business was lacking the qualified leads that converting.
● It was spending without finding the satisfying results that let it able
to continue in the market and invest more.
* Next slide you will show the steps I took to fix these problems.

6. Prescription
Based on my known that the business was spending a lot without getting
results, I decided to:
● Focus on performance marketing strategy at the first stage to let the
client see the real results.
● Send a request with the requirements and the recommendations
that will help the business generally.
● Create a plan based on a strategy to get new keywords -Do not
appear in any free/paid tool- that are likely to convert easily.
● Start Google Ads campaign with highly relevant and creative ads for
specific keywords (which got around a 90% qualification rate later
on).
● Follow up with the sales team to get instant/daily in-details feedback
to take action accordingly.
1st Case Study | Software Development Industry
* The results are coming... Check the next slide. 6

7. 7
1st Case Study | Software Development Industry
Qualification
Rate
Increased Leads
Qualification Rate by 90%
Cost per Lead
Decreased Cost per Lead
by 75%
Return on
Investment
Achieved +500% ROI
Results:

8. 8
2nd Case Study | Interior Design
Client’s
Problem
Business’s
Problem
● He was starting his new business and does not have experience.
● Can not manage the business's capital well.
● Wants to see remarkable results as soon as possible to put them to
the capital and re the process until gets profit and grow the business
in a healthy way.
● New business.
● Capital is limited.
● No enough data about the targeted audience.
* Next slide you will show the steps I took to fix these problems.

9. 9
2nd Case Study | Interior Design
Prescription
Based on the information on the previous slide, I decide to:
● Lead the business and give recommendations to the client based on
my experience in working with various businesses' owners and
types.
● Help the business to get the right targeted audience by making
multiple buyer personas and ads targeting based on the little details
that I know from the owner.
● Follow up on a daily basis with the client to make sure that we
achieve the right results to make the maximum profit I could, to
grow the business and let it stand out.
* The results are coming... Check the next slide.

10. 10
2nd Case Study | Interior Design
Right audience
Helped the business to
stand out and know its
right targeted audience
Return on
Investment
Achieved +1100% ROI
Cash Flow
Built the first stone in
cash flow
Results:

11. 8
3rd Case Study | E-commerce (specific niche)
Client’s
Problem
Business’s
Problem
● He had many bad experiences with other freelancers/agencies.
● Was spending a lot of money without getting a profit.
● Doesn’t need the results which are: likes and shares.
● Doesn't trust if anyone in Egypt could achieve real results.
● Wants to get profit over what it pays.
● Can't reach the right audience (Class A).
* Next slide you will show the steps I took to fix these problems.

12. 9
3rd Case Study | E-commerce (specific niche)
Prescription
Based on the information on the previous slide, I decide to:
● Analyze the work did before on the business' digital presence and then give the
owner, recommendations to enhance and fix all issues.
● Set up all tracking tools I need to get accurate data that I will build based on
later.
● Build a strategy and plan that helps the business to grow up in a healthy way
and achieve real results.
● Generate content campaign with elegant designs that fit with the audience we
want to reach.
● Run ads with different objectives, creatives, and messages to determine the
next approach.
● Monitor all data that comes from analysis tools to optimize all elements in the
strategy and edit the action plan.
* The results are coming... Check the next slide.

13. Return on
Investment
Achieved +150% ROI in
the testing period, Which
wasn't determined to
achieve results.
Helped the business to
reach the right audience
(Class A) that will buy the
products. 10
3rd Case Study | E-commerce (specific niche)
Right audience
Results:
Successful
Strategy
Built a successful
strategy that worked with
the audience and gets
their likes

14. 8
4th Case Study | E-commerce (specific niche)
Client’s
Problem
Business’s
Problem
● He was starting his company and wouldn't know how much that cost
to get a customer.
● Don't want leads, he wants the leads that will be customers and buy
the service.
● Wants to reach the right audience that will pay without hassle (which
are high prices in the KSA market comparison with its competitors).
* Next slide you will show the steps I took to fix these problems.

15. 9
4th Case Study | Software Development (KSA Market)
Prescription
Based on the information on the previous slide, I decide to:
● Repeated what I made in the 1st case study.
* The results are coming... Check the next slide.

16. Return on
Investment
Achieved 10% conversion
Rate
Achieved 75% Leads
Qualification Rate
10
4th Case Study | Software Development (KSA Market)
Qualification
Rate
Results:
Right audience
Helped the business to
reach the right audience
that will buy the products.

17. 8
5th Case Study | Interior Design
Client’s
Problem
Business’s
Problem
● There wasn't any problem... The client just was wanting to increase
the results with the same budget.
* Next slide you will show the steps I took to fix these problems.

18. 9
5th Case Study | Interior Design
Prescription
Based on the information on the previous slide, I decide to:
● I was an advertiser with this client, so I advised him to create new
POC (Piece of Content) with an idea which I know that's will grab the
attention of the users and increase the interest of the service that
the business provides.
● Try a new bidding strategy.
* The results are coming... Check the next slide.

19. 10
5th Case Study | Interior Design
Results:
Cost per Lead
Decreased Cost per Lead
by 66%

20. Karim Mohamed Ahmed
Thank You