2. The client: Recycle Now
Recycle Now is a campaign which has the purpose to encourage people to recycle
things more often. This campaign is government funded / supported and is
managed by the company 'WRAP'. WRAP is a company that branches out across
other smaller companies in order to help tackle climate change and to help to
reduce and recycle waste.
The Recycle Now campaign began in 2004 and the reason why it was created to
encourage England to introduce recycling in to their lives in order for it to
become a natural routine. Their aim is to continue raising awareness of the
effects that not recycling can have and how long it takes for certain materials to
decompose which effects our surroundings.
Recycle Now ensure that they have lots of resources on their website that can
educate people on why it's important to recycle. Not only do they educate people
on why they should recycle but they have sections that give people guidance on
what type of materials can be recycled, how it can be prepped and also where
the materials can be take to be recycled.
4. The issues: Recycling, Participants The Government
Issues the client campaigns about?
The client (Recycle Now) campaigns in the United Kingdom to engage with people
in and encourage them to make a difference to the planet by recycling. Recycle
Now provides information to the public about the effects, threats and dangers
that come with not recycling waste. From 2007 recycle now have been educating
adults and school children about recycling and have created a set range of
environmental and social sustainability goals for schools in particular to achieve
by 2020.
Issues the client has achieved:
There was no legislation for recycling, until 2015. In 2015 it was decided that
Hospitals, Businesses and Schools would have to separate all materials which can
be recycled from waste. This comes from there only being around 38% of business
waste being recycled before the legislation was put in place. The client has now
started a new campaign scheme with schools in particular which is called ‘Eco-
Schools’ where they allow students to lead an eco-committee where they have
the opportunity to keep track of the environment performance of their school.
Recycle now have made this a rewards process by creating three award levels
(bronze, silver and green flag).
5. The issues:
More issues that ‘Recycle Now’ has achieved / hopes to achieve:
From 2001 to 2010 the United Kingdom increased its recycling rate (by 26.5
percentage point) faster than any other country, this is relevant to the client
because they started campaigns in 2004 and is now the ‘national recycling
campaign for England’ which means that they contributed to the rate of success.
In 2016 Recycle Now discovered that around 16 million plastic bottle a day were
sent to landfill, the client predicted that by 2020 the number of bottle not being
recycled could reach 29 billion. The client still runs / takes part in campaigns to
increase recycling across England (they recently took part in a campaign called
‘Recycle Week’ for the 14th year) and hopes to decrease the number of bottles
going to landfill.
6. Facts and figures: Before
Here is a chart which indicates how much
waste was collected and recycled, this chart
in particular dates back to 2007. This shows
that around this year, a lot more waste was
sent to landfill than I was to be recycled.
This was just before Recycle Now had
started up a new campaign which
encouraged recycling basic materials as well
as recycling old toy and electrical good. The
campaign was started by the client around
Christmas time in 2008 which made it
relevant.
7. Facts and figures: Now
This is a more recent statement from 2016
which gives the audience a rough idea of
how the campaign is going and how the
overall success rate of recycling in the UK
is. I think that this statement tells the
audience that there is still quite a lot of
progress that needs to happen before the
set goal: 2020. Although there is more
progress to be done, this statement
suggest that recycling rate is still
continuing to rise which is positive
