Everything you need to know to begin using The Clickbooth Performance Exchange Platform for CPC and CPA.

1. Clickbooth Advertiser Guide
As a Clickbooth Advertiser, you now have access to your own user interface where you can
manage your CPC and CPA offers.
In less than 5 minutes you can be set up and ready to run traffic through ​Clickbooth CPC​! The
first step to getting set up is to register your account. After your account is setup you can create
your own offers through your user interface​.
Advertiser Registration
1) Go to ​http://login.clickbooth.com/advertisers/register
2) Enter your basic contact information to create an account

2.
3) Once your account is created you can login and setup your credit card information. To do
this, click the ‘Setup your credit card’ link in the welcome box on your dashboard. You can also
click your name in the upper right­hand corner and select ‘Payment’ from the drop down menu.
CPC Offer Creation
You are now ready to start creating CPC offers! Offers are made up of a link to the advertiser’s
offer and a set of targeting criteria.
With Clickbooth CPC you’ll have the opportunity to tap into our affiliates most premium traffic, by
bidding on the traffic you are most interested in on a CPC basis (think dayparting, geotargeting,
device targeting etc).

3. Step 1) Offer Name, Vertical, & CPA Target
Name your offer (this name is not viewable to affiliates), select a vertical, enter the destination
URL, and select a Target CPA.
Target CPA
This is where the you can set your target CPA goal. This should be the CPA amount for the
action you plan to track based on pixel placement. You will receive the conversion pixel in the
following step and can place this pixel wherever you would like along the offer flow and
designate the appropriate dollar amount earned on that action.
Traffic Information
You will notice that as you add in information throughout the offer setup process the system will
display an estimated number of clicks, average EPC that other advertisers in your vertical are
earning and a bid range. As you go through the offer creation process, these figures adjust
based on the targeting (geo & device type etc.) you selected for your offer. To increase your
estimated traffic levels, reduce your targeting criteria or increase your bids.
This provides useful information on how much traffic your offer could receive and what your max
CPC should be.

4. Step 2) Pixels, Testing, Scheduling, & Targeting
Pixels
Placing a conversion tracking pixel is a vital part of the offer set up process. Proper placement
of the conversion pixel and accurate listing of your CPA goal is essential to make the most of
the system. As part of the offer approval process we will test your offer to ensure your pixels are
placed and tracking correctly.
There are three types of pixels available: Server to Server Postback (preferred), iframe and
image.
If using postback, please note that the {clickid} token is ​required
{clickid} is a value populated by the Clickbooth Performance Exchange Platform and
passes to you through the link through whatever link parameter you choose. When a
successful conversion happens, that same value posts back to Clickbooth Advertiser
Dashboard, from your system, through the postback pixel through the clickid= parameter
of the Clickbooth pixel

5.
Testing
You will get a Conversion Tracking Pixel and have the opportunity to fire a test lead to confirm
tracking. You can access the pixel and test link at a later time by clicking the settings wheel next
to your offer and selecting ‘Test Tracking Pixel’ from the drop down menu.
Please note placing a conversion tracking pixel is a vital part of the offer set up process. Proper
placement of the conversion pixel and accurate listing of your CPA goal is essential to make the
most of the system. As part of the offer approval process we will test your offer to ensure your
pixels are placed and tracking correctly.
By default, Clickbooth CPC pixels are non­secure; they can however be updated to secure by
changing the “http” at the beginning of the pixel to “https”.
Scheduling
Your offer will default to start immediately and have no selected end date. This can be changed
by selecting the radio button next to the calendar and selecting dates. You can select ‘Advanced
Scheduling’ if you want to customize certain days and times your offer will run.

6. Targeting
You have the opportunity to add geo­targeting (on a country or state level) and device targeting
(mobile/tablet/desktop). You have the ability to target an entire country, only include a few
geo­targets or exclude specific geo­locations from an offer.
We recommend creating multiple highly targeted offers in your initial setup. This will allow you to
tap into premium traffic in the pockets you know are successful for your offer. As you become
more familiar with the platform you can identify areas to expand your targeting and build
additional offers.
Step 3) Bidding & Budgets
CPC Bidding Methodology
Client (Manual) Bidding​ ­ Clients will need to select a Max Bid ­ if someone clicks on your ad,
that click won’t cost you more than the maximum cost­per­click bid that you set. For example, if
you set a Max Bid of $5 you will never pay more than that, and you could shift that traffic over at
a lower actual bid of $3. The system will only charge the amount needed for you to win the
traffic.
Budget
You will have the ability to set daily, lifetime, or unlimited budgets. In order to achieve your
maximum potential, it is recommended to have an unlimited budget. By only allowing a small
budget, you are limiting yourself in comparison to your competition and will increase the
timeframe needed to develop a statistically relevant dataset.
● Daily Budget ­ Once budget for the day is hit, you are done receiving traffic for that day.

7. ● Lifetime Budget ­ Once budget is hit you are done receiving traffic until you open up
more budget.
● Unlimited Budget ­ You open your offers to achieve their maximum potential.
Client (Manual) Bid Option
Congratulations, you CPC offer creation is now complete!
Clickbooth’s industry leading compliance team will now review your offer prior to launch. Advertisers will be
responsible for complying with Clickbooth’s standard guidelines.
Applying for Clickbooth Pro
To apply for Clickbooth Pro, login to your Clickbooth CPC account and go to ‘Offers’ on the sidebar. Click
‘Create Offer’ and select ‘Apply for CB Pro’ from the pop­up box. Upon completion, an Advertising
Consultant will review your application and respond within 3 business days.

8.
Creating CPA Offers with Clickbooth Pro
With access to Clickbooth Pro, you now have access to run offers on a CPA basis as well as the
CPC method discussed above. if you are current Clickbooth CPA advertiser, any current CPA
offers will be imported into Clickbooth Pro.
You are now ready to start creating CPA offers! Offers are made up of a link to the advertiser’s
offer and a set of targeting criteria.
With Clickbooth CPA you’ll have the opportunity to tap into our affiliates most premium traffic, by
bidding on the traffic you are most interested in on a CPA basis (think dayparting, geotargeting,
device targeting etc).
Step 1) Offer Name, Vertical, & Upsells

9. Name your offer (this name is not viewable to affiliates), select a vertical and enter the
destination URL.
Traffic Information
You will notice that as you add in information throughout the offer setup process the system will
display an estimated number of clicks​, average EPC​ that other advertisers in your vertical are
earning and performance range. As you go through the offer creation process, these figures
adjust based on the targeting (geo & device type etc.) you selected for your offer. To increase
your estimated traffic levels, reduce your targeting criteria or increase your bids.
This provides useful information on how much traffic your offer could receive and what your max
CPA payout should be.
Upsells
With Clickbooth CPA offers you have the ability to setup Upsells with your offer. To add an
upsell you will need to name your upsell (this name is not viewable to affiliates), select your
CPA payout for this upsell and enter the destination URL.

10.
Step 2) Pixels, Testing, Scheduling, & Targeting
Pixels
Placing a conversion tracking pixel is a vital part of the offer set up process. Proper placement
of the conversion pixel and accurate listing of your CPA goal is essential to make the most of
the system. As part of the offer approval process, we will test your offer to ensure your pixels
are placed and tracking correctly.
There are three types of pixels available: Server to Server Postback (preferred), iframe and
image.
If using postback, please note that the {clickid} token is ​required
{clickid} is a value populated by The Clickbooth Performance Exchange Platform and
passes to you through the link through whatever link parameter you choose. When a
successful conversion happens, that same value posts back to Clickbooth Advertiser
Dashboard, from your system, through the postback pixel through the clickid= parameter
of the Clickbooth pixel

11.
Testing
You will get a Conversion Tracking Pixel and have the opportunity to fire a test lead to confirm
tracking. You can access the pixel and test link at a later time by clicking the settings wheel next
to your offer and selecting ‘Test Tracking Pixel’ from the drop down menu.
Please note placing a conversion tracking pixel is a vital part of the offer set up process. Proper
placement of the conversion pixel and accurate listing of your CPA goal is essential to make the
most of the system. As part of the offer approval process we will test your offer to ensure your
pixels are placed and tracking correctly.
By default, Clickbooth CPA pixels are non­secure; they can however be updated to secure by
changing the “http” at the beginning of the pixel to “https”.

12. Scheduling
Your offer will default to start immediately and have no selected end date. This can be changed
by selecting the radio button next to the calendar and selecting dates. You can select ‘Advanced
Scheduling’ if you want to customize certain days and times your offer will run.
Targeting
You have the opportunity to add geo­targeting (on a country or state level) and device targeting
(mobile/tablet/desktop). You have the ability to target an entire country, only include a few
geo­targets or exclude specific geo­locations from an offer.
We recommend creating multiple highly targeted offers in your initial setup. This will allow you to
tap into premium traffic in the pockets you know are successful for your offer. As you become
more familiar with the platform you can identify areas to expand your targeting and build
additional offers.

13. Step 3) Payout Information
CPA Payout
This is where you will be able to enter your CPA Payout.
Budget
You will have the ability to set daily, lifetime, or unlimited budgets. In order to achieve your
maximum potential, it is recommended to have an unlimited budget. By only allowing a small
budget, you are limiting yourself in comparison to your competition and will increase the
timeframe needed to develop a statistically relevant dataset.
● Daily Budget ­ Once budget for the day is hit, you are done receiving traffic for that day.
● Lifetime Budget ­ Once budget is hit you are done receiving traffic until you open up
more budget.
● Unlimited Budget ­ You open your offers to achieve their maximum potential.
Congratulations, you CPA offer creation is now complete!
Clickbooth’s industry leading compliance team will now review your offer prior to launch. Advertisers will be
responsible for complying with Clickbooth’s standard guidelines.