Clearwater Seafoods is a vertically integrated seafood company that harvests, processes, and distributes lobster, scallops, clams, shrimp, and crab. It was founded in 1976 and has since grown to include processing facilities and sales offices around the world. The document provides an overview of Clearwater's history, operations, key species and products, processing locations, and sales offices.
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and frozen fish and seafood to supermarkets, hotels, and restaurants across New Mexico and
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natural environment. The nature of the seafood industry and international fishing markets create
unique challenges for Seattle Fish Company of New Mexico in terms of sustainability and social
responsibility. These challenges include sourcing seafood products that are farmed or fished in
environmentally and socially responsible ways. This is a major concern because overfishing
threatens entire populations of fish species and possibly the future viability of commercial
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these challenges with forward-thinking initiatives aimed at making the company a leader in
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industries and within the local community. SEAFOOD PROCESSING AND SAFETY Seattle
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Seattle Fish Company of New Mexico is independently owned and operated. Seattle Fish
Company of New Mexico has estimated annual sales of \$20-50 million and 51 total employees.
Seattle Fish Company of New Mexico's slogan, "Sourced globally. Delivered locally" captures
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traceability to ensure freshness. Although this company is fairly small, it has a big impact on the
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environment as well as the interaction among nature and individuals, organizations, and business
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strategies, economic sectors, work practices, technologies, and lifestyles while maintaining the
natural environment. The nature of the seafood industry and international fishing markets create
unique challenges for Seattle Fish Company of New Mexico in terms of sustainability and social
responsibility. These challenges include sourcing seafood products that are farmed or fished in
environmentally and socially responsible ways. This is a major concern because overfishing
threatens entire populations of fish species and possibly the future viability of commercial
fishing. In order to protect the security of the fishing industry and future seafood supplies,
immediate and drastic changes are needed from the fisheries to the end consumer. Fortunately,
Seattle Fish Company of New Mexico's CEO, President, and co-founder, Craig Risk, has met
these challenges with forward-thinking initiatives aimed at making the company a leader in
sustainability. Seattle Fish Company of New Mexico was the first New Mexico food distributor
to receive the Marine Stewardship Council (MSC) Chain of Custody certification, allowing them
to offer fully traceable, certified sustainable seafood. This certification, along with partnerships
with national and local environmental organizations, shows that the company is committed to the
wellbeing of the natural environment as well as their consumers. Although Seattle Fish Company
of New Mexico is only one organization, it influences members of its supply chain and other
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
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2. Principles and Practices of Sustainability
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
4. 3
1 Expand access to supply.
2 Target profitable & growing markets, channels & customers..
3 Innovate & position products to deliver superior customer satisfaction & value.
4 Increase margins by improving price realization and cost management.
5 Preserve the long term sustainability of resources on land and sea.
6 Build organizational capability, capacity and engagement.
Six Core Business Strategies
6. 5
Established in 1976 by Colin MacDonald & John Risley
They began Clearwater by selling lobster out of the back of a pickup truck on the
Bedford Highway.
Clearwater Yesterday
7. 6
Clearwater Today
• One of the world’s largest Vertically Integrated
Seafood Companies (Harvester, Processor,
Distributor)
“From Ocean Floor to Plate”
• Key species include: lobster, scallops, clams,
coldwater shrimp and crab
• State-of-the-art processing at sea vessels
• Advanced onshore processing, storage and
distribution capabilities
• Global Sales & Marketing
• 900 Customers in 50 countries
8. 7
Species
• Lobster
• Clearwater harvests, processes, sells, and
distributes five major species of shellfish:
• Scallop
• Clam
• Shrimp
• Snow Crab
9. 8
Lobster (General Manager Greg Mitchelitis)
Premium Hardshell Fresh Lobster
Nova Scotia Prime Raw Lobster
Delivers the same taste experience
as our live Premium Hardshell
Fresh™ Lobster, while providing
cost-effective solutions that make it
easy to add lobster to your menu.
Clearwater Premium Hardshell Lobsters are
harvested at times when energy levels are highest,
meat content is at a maximum and shells are hardest
yielding up to 50% more meat than soft shell
lobsters.
10. 9
Scallop
Frozen-at-sea Sea Scallops
Frozen-at-sea Argentine Scallops
The Argentine Scallops are harvested wild,
from the cold, clear waters of the Argentine
continental shelf and frozen-at-sea on
board the vessel - ensuring maximum
freshness. They are known to have a
delicate firm texture, a high cooking meat
yield, and an exceptionally sweet flavor
Clearwater Premium Frozen-at-Sea Scallops are
harvested wild from the cold, clear waters of the
Canadian North Atlantic. They are 100% natural and
frozen-at-sea within an hour of harvesting. You won't
find a fresher, purer scallop anywhere!
11. 10
Clam (General Manager: Craig Sigut)
Frozen-at-sea Arctic Surf Clams
(Hokkigai)
Frozen-at-sea Cockle Clams
(Torigai)
Clearwater Cockle Clams offer a delicious,
value-based protein alternative.
Deep harvested 200-300 km offshore in the pristine,
pollution-free North Atlantic waters. Delicate texture
and unique fresh-sweet taste.
12. 11
Shrimp (General Manager: Dennis Coates) &
Snow Crab (General Manager: Charlie Baker)
Canadian Cold Water Shrimp
Snow Crab
Clearwater Snow Crab comes from the
clear cold waters of the North Atlantic
Ocean and are harvested They are
harvested from early May to mid-
September.
Our Canadian Coldwater Shrimp is harvested wild,
from the icy waters of the North Atlantic. Situated on
the rugged coast of Newfoundland, our strategic
location means optimal selection, reduced time
between harvesting and processing and unmatched
quality and freshness.
13. 12
Some of our Value Added Products
Wild Scallops Wrapped in Bacon
Scallops and Sauce
Chopped Clams-arctic surf
Masago
Garlic Cream Marinara Sun-dried Tomato
16. 15
Wild Scallop
The “Coquille St-Jacques Atlantique” scallop prized
across Europe
King or Sea Scallops, Whole Frozen at Sea, Roe on or
off, Half Shell, Fresh or Frozen
In France, Italy and Spain chefs rely on Macduff
brand scallops.
•Queen Scallops as a premium product within the
global Bay Scallop category
Foodservice and retail ready with a full range of
product options, our scallops are always chemical
free.
Scallop (pecten maximus, aequipecten operculans)
17. 16
Langoustines (nephrops norvegicus)
Consistent supply with exacting
quality standards.
Foodservice and retail ready with a
full range of specifications.
Live frozen and fresh frozen opportunities from
Scotland's East and West Coasts.
Fresh or Frozen whole, Frozen tails and Frozen
shelled meat.
21. 20
Clearwater Locations
Bedford, Nova Scotia – Live Lobster Plant, Retail Store, Corporate Head Office
Bedford, Nova Scotia, is the location of Clearwater’s Corporate Head
Office, the Bedford Retail Store, as well as a live lobster holding facility.
In addition to servicing the global customer base, the live lobster
holding facility is one of the distribution and service centers for lobster
and other products shipped to our e-commerce shoppers across much of
mainland North America.
22. 21
Clearwater Locations
Arichat, Nova Scotia – Live Lobster Dryland Storage Facility
Arichat is located on the north eastern shore of Nova Scotia and is home to
Clearwater’s Dryland Storage facility, which allows Clearwater to hold and
ship live lobster to our global customers on a year round basis.
In a typical year over 8 million lbs of live, premium, lobster move through
these facilities and to our customers across North America, Europe and
Asia.
23. 22
Clearwater Locations
Grand Bank Seafoods, Grand Bank, Newfoundland – Frozen at Sea Arctic Surf Clams,
Propeller Clams, & Masago
Grand Bank Seafoods, located in Grand Bank, Newfoundland is found
on Newfoundland’s rugged coast, on the northern shore of the Burin
Peninsula.
Grand Bank Seafoods joined Clearwater in 1991 and today employs
approximately 135 people processing some 10 million lbs of arctic surf
& cockle clams long favored in Asia and across Asian markets in North
America.
24. 23
Clearwater Locations
Highland Fisheries, Glace Bay, Nova Scotia – Snow Crab
Highland Fisheries, located in Glace Bay, Nova Scotia, is a seasonal
processing facility (May-October) for Clearwater’s Snow Crab.
Snow crab is processed into clusters. A cluster (or section) is one side
of the crab with legs and claw. The crab is brine frozen to protect the
meats from dehydration. The clusters are size graded by weight,
packed into 30 lb master cases and shipped to markets.
25. 24
Clearwater Locations
Pierce Fisheries, Lockeport, NS – Frozen at Sea Scallops, Argentine Scallops, Bacon
Wrapped Scallops & Raw Lobster Processing
Pierce Fisheries is located in Lockeport, on the south western shore of Nova Scotia.
Pierce Fisheries is a one of Clearwater’s biggest processing facilities, responsible for
the handling and expert packaging of Clearwater’s frozen at sea scallops, as well as
processing and packing Clearwater’s innovative Nova Scotia Prime Raw Lobster
product line.
In 2011, Clearwater introduced our first value added product, Bacon Wrapped Sea
Scallops, which are also handled and packaged at our Lockeport facility.
In 2013, Clearwater Introduced Scallops and Sauce to our value added products
which come in three flavors; garlic cream, marinara and sun dried tomato.
200 employees process approximately15 million pounds of sea scallops, Argentine
scallops and lobster annually Pierce Fisheries is BRC Certified.
26. 25
Clearwater Locations
St. Anthony Seafoods, St. Anthony, Newfoundland – Cold Water Shrimp& Snow Crab
St. Anthony Seafoods, located in St. Anthony, Newfoundland, is located on
the northern reaches of the Great Northern Peninsula of Newfoundland and
Labrador, and is known as the iceberg, whale, and moose capital of the
world.
The St. Anthony processing facility is responsible for Clearwater’s Cold
Water Shrimp. The St. Anthony facility is widely considered to be, “state of
the art”, where 150 plant and quality assurance personnel process some 4
½ million lbs of Cold Water Shrimp annually for our customers around the
world.
27. 26
Clearwater Locations
Glaciar Pesquera SA, Argentina – Argentine Scallops
Glaciar Pesquera SA is a company Clearwater has in Argentina in
association with an Argentinean partner. It was founded in 1995 to
dedicate exclusively to the catching and processing and exportation of
Patagonian scallop in Argentina.
28. 27
Clearwater Locations
Qingdao, China, China Processing - Cockle Clams, Propeller Clams, Arctic Surf Clams
Qingdao, China, is the location of Clearwater’s only processing plant
outside of the maritime provinces.
Frozen at Sea Cockle, Propeller, and Surf Clams are shipped to Qin Dao
where they are processed in our facility.
29. 28
Clearwater Locations
Louisville, Kentucky – Live Lobster Storage Facility
Clearwater’s Louisville live lobster facility is situated near UPS
Worldport, the national and global hub for United Parcel Service of
America (UPS). This lobster facility was built in 1999 and opened in
2000 primarily to support and expand Clearwater’s ecommerce
initiative in which live lobsters could be ordered online by 4pm and
received anywhere in continental USA by 10am the following day
Over 1 million pounds of live lobster go through the Louisville facility
annually and they also do a significant local retail business at the
plant.
32. 31
Clearwater Locations
Fleet Operations Facility
The pulse of Clearwater’s harvesting operations is the Fleet office
located in historic Lunenburg, Nova Scotia, Canada.
It is from here the harvesting operations of Clearwater’s 14-vessel,
‘state of the art’ fleet are planned, communicated and monitored.
In addition to Clearwater’s fleet which harvests clams, lobster, crab
and scallops, Clearwater has 2 significant Joint Venture Partnerships
involved in the harvesting of Argentine Scallops - Glaciar Pesquera,
S.A., and Canadian Coldwater (Frozen-at-Sea) prawns - Clearwater
Ocean Prawns.
33. 32
Macduff Locations
Mintlaw- Aberdeenshire, Scotland
•Group finance
•Receipt and processing of scallop, langoustine, crab & whelk
•Commercial
•Dispatch for all customer orders
•Cold storage
•Functional heads for Operations, Technical, Supply Chain, Planning,
Engineering, Health & Safety and Human Resources.
•300 employees
34. 33
Macduff Locations
Stornoway- Isle of Lewis, Scotland
•Receipt and processing of principally langoustine and scallop
•Unique processing partnership for 13 langoustine vessels fishing
out of Stornoway
•30 employees
36. 35
Macduff Locations
Exeter- Devon, England
Cross docking hub for South Coast Whelk logistics
Small live shellfish holding tanks and Vivier despatch
12 employees
38. 37
a sustainable future
Clearwater is recognized nationally and internationally as an environmental leader by
our commitment to:
•responsible fish harvesting practices
•investment in scientific data gathering and marine ecosystem research
•continuous improvement through technology development
MSC (Marine Stewardship Council) Certification - The MSC fishery certification
program recognizes and rewards sustainable fishing. MSC is a global organization working
with fisheries, seafood companies, scientists, conservation groups and the public to
promote the best environmental choice in seafood. With the aid of thorough auditing
procedures, the MSC identifies sustainably managed fish stocks and permits the use of its
blue eco-label on final packaging, providing consumers with an indication of best seafood
choices.
Fishery First Certified Notable
Argentine Scallop December 2006 First scallop fishery certified globally
Northern Shrimp (inshore) August 2008 First Canadian fishery certified to MSC standard
Canada Sea Scallop March 2010 Clearwater holds nearly 50% of the Canadian quota
Offshore Lobster June 2010 First fishery for American lobster certified
Northern Shrimp (offshore) June 2011 Certification of 2 species of shrimp
Nova Scotia Snow Crab July 2012 First North American snow crab fishery certified
Arctic Surf Clam July 2012 First offshore clam fishery certified globally
MSC Certification Chart
MSC Certification Chart
39. 38
Clearwater Today
Geographic Diversity of our Customers Broad Product Offering
China
17%
Japan
13%
Other Asia
5%
Europe
35%
United
States
15%
Canada
14%
Other
1%
Scallops
31%
Coldwater
Shrimp
22%
Clams
21%
Lobster
18%
Crab
4%
Other
4%
Reflects percent of 2013 net sales.