The document discusses a financial management application called clearTREND created by The Appleton Group for investors. It automated their proprietary trading methodology based on simple moving averages for ETFs by capturing market data and performing calculations to provide trade recommendations. Hosting clearTREND on Microsoft Azure provides the benefits of low cost, high flexibility, and 99.5% uptime. This has allowed Appleton Group to launch new portfolio strategies, grow their business, and expand into new client and market segments.