ClearMechanic is a mobile app that allows dealership technicians to instantly share photos and videos of vehicle repairs with customers. Technicians can upload media through the ClearMechanic iPhone/Android apps. ClearMechanic then sends secure emails/texts to customers and notifies advisors. This "visual selling" improves sales closing rates by 20-40%. ClearMechanic offers various product tiers for dealerships, from free basic photo posting to premium options like DMS integration and automated marketing campaigns. ClearMechanic also provides an extensive library of repair illustrations to help explain issues to customers.

1. “Visually Explain Repairs”
As Seen In:

2. What is ClearMechanic?

3. How ClearMechanic Works
Dealer posts photos and videos, CM does everything else.
Step 1 Step 2 Step 3 Step 4
Upload photos and CM Instantly Sends Customers See “Visual Selling”
videos with CM iPhone Secure E-mail / Text to Real-Time Photos Improves Close
and Android apps Customers, Notifies and Videos of Rate By 20-40%
Advisors *Their* Cars
Technician or Advisor CM Technology and CM Customer CM Case Studies
Analysts (includes DMS
integration)

4. Instantly Share Real-Time Photos and Videos
Post vehicle photos and videos instantly to your website. Send
directly to customers by e-mail and text message.

5. Key Milestones
 Published iPhone and Android applications
- Over 7,500 downloads by technicians at dealerships and independent shops
- Over 200,000 repair recommendations processed

6. Key Partners
 Partnerships with wide range of automotive service companies
 Over 200 service centers actively use ClearMechanic
- Rapid growth achieved through partnerships and innovative pricing model.
On target for 100% year-over-year growth.
- ClearMechanic is the only company focused on “visual explanations” in the
service department. We are 1-2 years ahead of every other company in our
technology and business processes.

7. Example Photos from ClearMechanic Clients
ClearMechanic’s iPhone and Android mobile applications
post vehicle photos instantly for review by your customers.
Water Pump Photo, 2/18/12, 2:34 p.m. Tire Replacement Photo, 2/18/12, 3:12 p.m.

8. Example Videos from ClearMechanic Clients
By popular demand, we recently introduced the ability to
share real-time video clips with customers.
Water Pump Photo, 2/18/12, 2:34 p.m. Tire Replacement Photo, 2/18/12, 3:12 p.m.

9. CM’s Proprietary Illustrations Explain Each Photo
CM has developed the industry’s best database of
technician-approved, consumer-friendly illustrations.

10. CM’s Proprietary Illustrations Explain Each Photo
CM has developed the industry’s best database of
technician-approved, consumer-friendly illustrations.

11. Why Use ClearMechanic?
 Increase Sales Immediately through Visual Explanations
High-quality photos and illustrations get customer to say “Yes.”
 Get Customer Approval Quickly
Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”
 Other Reasons Cited by Clients
- “There is no quicker way to share photos on the web and by e-mail.
ClearMechanic takes less than 30 seconds per customer.”
- “We use this for all warranty photos. Photos are stored permanently.”
- “ClearMechanic brings customers back to our website to view their
vehicle photos. Our total web traffic increased by 20%, which means
hundreds of new leads.”

12. What Customer Sees

13. What Customer Sees

14. What Customer Sees

15. ClearMechanic Product Offerings

16. ClearMechanic Product Tiers: “Free” to “Gold”
Free Basic Silver Gold
(Tier 1) (Tier 2) (Tier 3) (Tier 4)
- iPhone and - Post photos - Real-time DMS - All Other
Android mobile directly to your integration Packages
applications website Included
- Automated
- Post unlimited - Real-time video E-mail and Text - “Visual Declined
photos to third capability Messages Service
party website Marketing”
- Private analytics - Automated Campaigns
hosted by
dashboard Notifications to
ClearMechanic
Service Personnel - API Access for
- “Share” Option
- Daily Activity other vendors
for Manual E-mail
Reports
/ SMS
$695 - $1295 /
Free $95 / Month $395 / Month Month

17. ClearMechanic Free Offering (Tier 1)
 Recommended For: Service centers testing out the program.
Post Unlimited
CM Mobile Photos to Expert Illustrations
Application ClearMechanic.com Next to Photos

18. ClearMechanic Basic Offering (Tier 2)
Recommended For: Service centers who want to post photos
directly to their websites and want real-time video capability.
Post Directly to Your Website Real-Time Video Capability

19. ClearMechanic Basic Offering (Tier 2)
“Share” Button Enabled Private Analytics Dashboard

20. ClearMechanic Basic Offering (Tier 2)
Private Analytics Dashboard
Click on any
RO in
Dashboard to
view details.
Use this for
customer
follow-
ups, liability
protection and
warranty.

21. ClearMechanic Basic Offering (Tier 2)
Complete, Searchable Service Library

22. ClearMechanic Silver Offering (Tier 3)
Recommended For: Service centers who want to guarantee
customers view photos / videos before they make repair
decisions. Includes real-time DMS integration.
Automated E-mails to Customers Automated Text Messages
to Customers

23. ClearMechanic Silver Offering (Tier 3)
Automated Notifications to Service Advisors and Managers
Service Advisor
User Presses “Send”
Automated E-mail
and Text
Customer

24. ClearMechanic Silver Offering (Tier 3)
Detailed Monthly Profit Report
Photos Total RO Dollar Value
RO # CM Repair Type Uploaded Labor $ Parts $ Misc $ Total $ RO Status
430796 Cylinder Head 6 $3,687.50 $3,820.48 $400.00 $7,907.98 Sent E-mail
430958 Automatic Transaxle 5 $2,546.25 $1,340.76 $385.00 $4,272.01 Forwarded
432163 Brake Pads 1 $423.93 $186.94 $0.00 $610.87 Forwarded
432165 Tire Replacement 2 $369.10 $409.16 $2.00 $780.26 Sent SMS
432172 Oil Filter 4 $244.50 $166.79 $0.00 $411.29 Sent SMS and E-mail
432182 Front Shock Absorber 1 $279.73 $133.13 $0.00 $412.86 Sent SMS and E-mail
432206 Tail Light Bulb 2 $297.75 $273.92 $1.00 $572.67 Forwarded
432227 Oil Pan Gasket 3 $187.50 $41.85 $0.00 $229.35 Forwarded
432322 Brake Pads 2 $442.97 $193.96 $2.00 $638.93 Forwarded
432439 Rack 2 $355.95 $369.55 $0.00 $725.50 Sent SMS and E-mail
432877 Fan 2 $176.82 $111.63 $1.00 $289.45 Forwarded
492011 Brake Rotor 2 NULL NULL NULL NULL Forwarded
Total 89 $16,763 $13,338 $812 $30,913
Average 3.1 $599 $476 $29 $1,104

25. ClearMechanic Gold Offering (Tier 4)
Recommended For: Dealers who want to bring back lost
customers using custom, visual “Deferred Service Campaigns.”
Identify
“Declined”
Services
where
photos are
available

26. ClearMechanic Gold Offering (Tier 4)
 Visually sell declined services.
Provide the ‘wow’ factor needed
to get the customer’s attention.
 Personalized evidence for
each customer with
photos, videos and diagrams.
 Customize each letter to the
recent vehicle inspection.

27. Appendix

28. ClearMechanic Daily Activity Reports

29. ClearMechanic iPhone Application Screenshots

30. ClearMechanic iPhone Application Screenshots

31. ClearMechanic Android Application Screenshots

32. ClearMechanic Mobile Application Screenshots

33. ClearMechanic Data and Testimonials
 Including photos of customer’s defective part improves
sales conversion rate
• Conversion rate without ClearMechanic: 40-60%
• Conversion rate with ClearMechanic: 75%-90%
• Especially helpful for leaks, cracks, wear, and rust.
 Dealership Testimonial: “Taking pictures adds credibility
to our recommendations and makes customers advocates
for our dealership. Customers are wowed by the process.”
 Consumer Testimonial: “You’re never excited to find out
new repairs are necessary. But this was an easy, educational
way of getting information about my car.”

34. Overview of Searchable Service Library
 ClearMechanic (“CM”) develops and owns the industry’s most
comprehensive library of expert parts and repair illustrations
• 9 vehicle systems with approximately 1,000 unique illustrations
• 3 illustration types: Location, Function and System
 CM content allows service centers to “visually explain”
service recommendations
 Integration options:
• 1) Frame CM’s interactive service within dealer’s web site.
• 2) Embed CM content into outgoing e-mail campaigns (e.g. declined
service letters).
• 3) Incorporate CM content into online scheduling software in order
to “pre-educate” customers.

35. Searchable Service Library: How CM Creates It
 CM’s process for in-house illustration development allows for
rapid iteration and new content creation

36. Searchable Service Library: Sample Illustration
 Sample Location Illustration: Oxygen Sensor

37. Searchable Service Library: Sample Illustration
 Sample Function Illustration: Oxygen Sensor

38. Searchable Service Library: Sample Illustration
 Sample System Illustration: Oxygen Sensor