This document discusses how behavioral science and companies like Opower are using behavioral insights to encourage people to reduce their energy usage. It notes that people spend far more time on entertainment like social media than focusing on energy conservation. Opower partners with energy companies to provide customers personalized energy reports comparing their usage to neighbors and information on how to save energy. This approach has been shown to reliably reduce customer energy use by 1.5-3.5% and increase trust in their energy provider.