MANRRS is a national organization that promotes minorities in agriculture and related sciences. It started as a small group at Michigan State University in the 1980s and has since expanded to over 50 chapters across 6 regions. The organization aims to help high school, college and graduate students advance academically and professionally through conferences, partnerships with companies, and career opportunities. While MANRRS utilizes multiple social media platforms and email to engage members, the effectiveness of their new media could be improved by enhancing website content, ensuring consistent branding across platforms, and appointing regional officers to manage social accounts and share chapter updates.

1. MINORITIES IN AGRICULTURE
NATURAL RESOURCES AND
RELATED SCIENCES
Carley Fort

2. MANRRS
HISTORY
Started off as a small group
of minorities interested in
Ag at Michigan State
Once visiting Pennsylvania
State the organization
expanded with this new
chapter in 1985
In 1986 the first conference
was held at Michigan State
the following years in 1987
the second conference was
held where conferences were
set to be annual
At the third annual
conference there was the
election of the first National
Officers

3. MANRRS
BACKGROU
ND
PRESENT
DAY
For high school, collegiate and graduate students
6 regions
Over 50 chapters
Regionals clusters and National conferences are held
every year
Multiple partnerships with people such as:
Animal Care
John Deere
Dow Agro Science
USDA Forest service
Bunge
Bayer
Monsanto
USDA
20 National officer positions
Comprised of colligate students, graduate students,
and Industry professionals

4. NORMAN
BARCLIFT
Immediate National Past
President
Head of marketing for
vegetation management at Bayer
Mentor
Apart of org since undergrad

5. MISSION
STATEMENT
MANRRS promotes academic and
professional advancement by empowering
minorities in agriculture, natural resources,
and related sciences
Look to help college students with a passion in
growing their professionalism
Also helps graduate students
Help minorities gain internship, connections, and
career opportunities with industry professionals

6. WHY?
Strong in Ag
Helps Minorities
Able to reach a lot of
industry professionals
Not only helps collegiate
students
Various partnerships

7. MEDIA USED
Website
The MANRRS website has just been
revamped to help members and non
members navigate to look at the current
national executive board, national
conference highlights, upcoming events
and more. The website helps to get
acclimated with the organization and see
what it has to offer.
Twitter
The twitter account for the organization
helps to send live updates about
conference, job openings, regional
clusters, and news about the other
MANRRS chapters across the nation
Instagram
Instagram is used to highlight the
amazing accomplishments of chapters
around the country, and award winners at
the national conferences and regional
clusters. The account also gives light to
different partners that the organization

8. MEDIA USED
(CONTINUED)
Facebook
Facebook helps to keep audiences
updated with multiple pictures at a time.
It is helpful because there can be long
post and even live steamed videos. This
helps an older crowd and larger crowd
keep up with the organizations latest
strides.
Email
The email newsletter for MANRRS send
reminders about cluster and
conferences, updated job opportunities,
and scholarships.
LinkedIn
This media tool is used to stay
connected with alumni, industry
partners, and current students and be a
model for their own pages as well as
keep updated on the wonderful things
they are doing.

9. EFFECTIVENESS OF NEW
MEDIA
The organizations social media platforms are good but
could be enhanced
Being a non profit there aren't many full time employees
and there aren't a lot of monitors on social sites
The website can be updated even more and have better
navigations and pictures from the conferences and
clusters
The social media platforms can also be enhanced by
allowing regional representatives to get pictures and
accomplishments from their chapters to post.
The website would be the biggest platform to get
changed and updated to be even better

10. STRENGTH
S
The multiple social media outlets provided
The organizational structure
Multiple ways for people to get involved

11. WEAKNESS
ES
Not enough people to manage all the sites
Not enough from regions to post accomplishments
Not must communication with regions
Not all sites are updated

12. CHANGES
Making chapters have monthly progress reports to
regional officers with pictures of things happening in
the chapter
Updated website with pictures so people can see the
massive effect at the conferences
Links to social media sites from websites
Making sure the design looks the same on every
media outlet
Making sure the mission and purpose is in every
social site
Have managers for each social site (preferably the
regional officers)