Here is my final project in CLD 495.

1. By: Brandon Merriweather

2. MANRRS Background
 Minorities in Agriculture, Natural Resources and
Related Sciences. (MANRRS)
 A national society that welcomes membership of all
racial and ethnic group participation in agriculture
and related sciences careers.
 Over 1200 members with 70 chapters across the
nation.
 68% females are members and 32% males are
members.

5. Mission
 The UK MANRRS members helps promote the
advancement of members of ethnic/cultural groups that
are underrepresented in agricultural and related sciences.
Members have the opportunity to participate in diverse
activities that support their and others' academic and
professional development and achievement.
 Our organization meets bi-weekly on campus. Membership
is open to all students and professionals interested in
promoting diversity and inclusion in agriculture, natural
resources, and related sciences. Membership is open to all
students and includes students representing a variety of
colleges.

6. Achievments  28th National MANRRS Conference Sacramento, California 2012-2013 National Chapter of the Year
 28th National MANRRS Conference Sacramento, California 2012-2013 National Advisor of the Year
 2013-2014 Region III Chapter of the Year
 2012-2013 Region III Chapter of the Year
 2011-2012 Region III Chapter of the Year
 28th National MANRRS Conference Sacramento, California 2013:
 First Place Impromptu Speaking- Erica Flores
 Third Place Graduate Oral Research - Erica Flores
 Jr. MANRRS First Place Impromptu Speaking - Mackenzie Jones
 Jr. MANRRS First Place Written Essay - Mackenzie Jones
 Jr. MANRRS Third Place Public Speaking - Mackenzie Jones
 Second Place Graduate Poster Research - Jessi Ghezzi
 2010-Present National Committee Chair Jr. MANRRS -Whitney McKoy
 2013-2014 Region III Undergraduate Vice President - Marquel Lett
 2013-2014 Region VI Graduate Vice President - Jessi Ghezzi
 2012-2013 Region III Undergraduate Vice President - Maurisha Ross
 2011-2012 National MANRRS Graduate Parliamentarian -Whitney McKoy
 2009-2010 National Undergraduate Parliamentarian -Whitney McKoy
 28th National MANRRS Conference Sacramento, California Chapter of Excellence
 27th National MANRRS Conference Atlanta, Georgia Chapter of Excellence
 26th National MANRRS Conference Overland Park, Kansas Chapter of Excellence
 25th National MANRRS Conference Orlando, Florida Chapter of Excellence
 24th National MANRRS Conference Indianapolis, Indiana Chapter of Excellence
 23rd National MANRRS Conference Denver, Colorado Chapter of Excecllence
 22nd National MANRRS Conference Birmingham, Alabama Chapter of Excellence
 21st National MANRRS Conference St. Louis Missouri Chapter of Excellence
 2000 MANRRS New Chapter of the Year
 2003 Outstanding African American Student Organization University of Kentucky
 2011-2012 Black Student Union Most Out-Standing Non-Greek Organization
 2012-2013 Evelyn J. Black Award for Creating an Effective Climate for Diverse Students

7. Reason Why?
 Being a MANRRS member will allow you to experience
the overall objective of the society which is to promote
and implement initiatives which foster inclusion and
advancement of members of ethnic/ cultural.
 I joined MANRRS because I wanted to be apart of a
group that was family oreinted. Here at UK we are
pretty much like a family and I needed that.
 I also joined because I wanted to grow as a professional
as well.

8. New Media
 UK MANRRS Website- http://diversity.ca.uky.edu/manrrs
 Twitter Account-https://
twitter.com/UK_MANRRS?lang=en
 Instagram Account- http://instagram.com/uk_manrrs
 Facebook-https://
www.facebook.com/universityofkentucky.manrrs?f
ref=ts
 These tools where choosen by the orginazation so our
supporters can see actually what we do in the community
and for the community.
 The methods replace the old way of media because before
twitter, Facebook, and Instagram everything was just word
of mouth.

9. How effective have these new
media tools been
 These new tools have been effective in regards to our
mission statement because it promotes are academic
achievement and are professional advancement.
 The new tools of our organization connected us with
everyone on campus, all of the other regions across the
USA and our chapter.

10. Reflection
 The strengths of our new media strategy are all of our
social media accounts we have.
 The weakness of our new media strategy is that we do
not have a YouTube account.
 A change I would make in our organization is to create
a YouTube account so people could get a visual of what
we are doing instead of pictures and tweets.