Sampad is a culturally specific arts organization that has operated for over 20 years, funded by Arts Council England and Birmingham City Council. It focuses on artistic programming, professional development, international partnerships, education, and outreach. It is partnering with mac on a £15.2m building project. Current challenges include funding cuts from arts councils and city councils as well as other financial pressures. The organization is working with Creative Bridge to develop financially sustainable models that increase access to and appreciation of South Asian arts, especially for hard to reach communities. This includes prioritizing programming, understanding strengths, and establishing new digital technology contacts and networks.