This document provides an overview of marketing tools for organizations, including a 1,2,3 Marketing Tree tool to help define marketing goals and target audiences, a Marketing Inventory tool to ensure consistent messaging across materials, and a Mechanism Manager tool to plan marketing tasks and track success metrics. The 1,2,3 Marketing Tree guides users to first define marketing success, then identify key audiences, and finally how to engage them. The Marketing Inventory brings all marketing messages into alignment. The Mechanism Manager assigns responsibilities, due dates and metrics to execute the marketing plan.
Here’s one thing we know about marketing: if you have a plan, you are way more effective. And yet, very few nonprofits have a marketing plan in place. We must put an end to this, people! As a way to help our fellow do gooders create mission-driven marketing plans in record time, we created the ‘1, 2, 3 Marketing Tree’. It guides you through the process of figuring out your plan in 3 simple steps.
The No-Nonsense Guide To Social Media - Foreword Written by Jay AbrahamSocialmatica
In this tome, Joshua discusses exactly how regular people can make real impact using social; included are step by step tutorials and common sense advice that is hard hitting and practical. You won't want to put this down.
Rebranding should create an impact, but it doesn’t happen overnight. To rebrand your company successfully you should devote several months to initial research as well as making sure that your business structure and employee base are able to adapt to the new brand identity you have in mind. Plan for the short term – but think in the long term....
Here’s one thing we know about marketing: if you have a plan, you are way more effective. And yet, very few nonprofits have a marketing plan in place. We must put an end to this, people! As a way to help our fellow do gooders create mission-driven marketing plans in record time, we created the ‘1, 2, 3 Marketing Tree’. It guides you through the process of figuring out your plan in 3 simple steps.
The No-Nonsense Guide To Social Media - Foreword Written by Jay AbrahamSocialmatica
In this tome, Joshua discusses exactly how regular people can make real impact using social; included are step by step tutorials and common sense advice that is hard hitting and practical. You won't want to put this down.
Rebranding should create an impact, but it doesn’t happen overnight. To rebrand your company successfully you should devote several months to initial research as well as making sure that your business structure and employee base are able to adapt to the new brand identity you have in mind. Plan for the short term – but think in the long term....
Every compulsion force people to be creative. It makes them to think deeply and retrospect on methods that can be applied to get things done in a smart way. Conversely when everything is available people will move within certain framework. a s a teenager aiming to start a business I was limited due to the lack of capital. Because of this I developed creative methods. Applied them and achieved successful results. I have presented what I have gained over the years of experience and activity in the field of business events. In this book entitles “Smart Venue Marketing” As the venue manager by reading this book you will learn how to use the potential of such Spaces to enter a larger market and earn money.
How can you get your ABM strategy off the ground?This workbook will help you kick-start your ABM journey and guarantee success! Complete with planners, flowcharts, checklists and templates, this workbook is a must-use for any B2B marketer getting started with ABM.
Phil Shaps E Book Optimal Variation For Lead GenerationPhilShaps
This E-book will help you to understand what lead generation is and its importance in helping oragnizations grow. The e-book will detail the Multi-tactic approach to lead generation which is the basis for creating optimal variations for generating prospects and buyers. This e-book will also detail, based on current modalities, what marketers can do in order to create a solid and lead generation program for their company.
Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups.
Every affiliate marketer is always looking for the successful market
that gives the biggest paycheck. Sometimes they think it is a magic
formula that is readily available for them. Actually, it is more
complicated than that. It is just good marketing practices that have
been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is
continuing to work in the online affiliate marketing world of today.
With these top three marketing tips, you will be able to able to
increase your sales and survive in the affiliate marketing online.
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
Affiliate marketing master plan - cash in now in passive income success .inside this book, you will discover the topics about affiliate marketing intro, affiliate marketing survival tips.
AFFILIATE MARKETING FULL KNOWLAGE & SUPER AFFILIATE SYSTEM AbdealiHusain
FULL STUFF ABOUT AFFILIATE MARKETING & THIS WILL HELP YOU TO EARN $1000 PER DAY EASILY AND IF YOU BUY OWR PRODUCT { SUPER AFFILIATE SYSTEM } THEN IT WILL BECOME VERY VERY EASY FOR YOU TO EARN $10000 PER DAY !! YES, IT IS EASY.
Digital marketing is a form of marketing that utilises digital channels, such as search engines, social media, email, and other websites, to reach potential customers.
Changing your name or logo? Feeling overwhelmed by the thought of figuring out every single piece of paper, business card, sign, and web site that needs to be updated? It's a lot to keep track of. That's why we created this checklist. You'll need to tweak it to meet your specific needs, but it'll give you a solid start.
Every compulsion force people to be creative. It makes them to think deeply and retrospect on methods that can be applied to get things done in a smart way. Conversely when everything is available people will move within certain framework. a s a teenager aiming to start a business I was limited due to the lack of capital. Because of this I developed creative methods. Applied them and achieved successful results. I have presented what I have gained over the years of experience and activity in the field of business events. In this book entitles “Smart Venue Marketing” As the venue manager by reading this book you will learn how to use the potential of such Spaces to enter a larger market and earn money.
How can you get your ABM strategy off the ground?This workbook will help you kick-start your ABM journey and guarantee success! Complete with planners, flowcharts, checklists and templates, this workbook is a must-use for any B2B marketer getting started with ABM.
Phil Shaps E Book Optimal Variation For Lead GenerationPhilShaps
This E-book will help you to understand what lead generation is and its importance in helping oragnizations grow. The e-book will detail the Multi-tactic approach to lead generation which is the basis for creating optimal variations for generating prospects and buyers. This e-book will also detail, based on current modalities, what marketers can do in order to create a solid and lead generation program for their company.
Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups.
Every affiliate marketer is always looking for the successful market
that gives the biggest paycheck. Sometimes they think it is a magic
formula that is readily available for them. Actually, it is more
complicated than that. It is just good marketing practices that have
been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is
continuing to work in the online affiliate marketing world of today.
With these top three marketing tips, you will be able to able to
increase your sales and survive in the affiliate marketing online.
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
Affiliate marketing master plan - cash in now in passive income success .inside this book, you will discover the topics about affiliate marketing intro, affiliate marketing survival tips.
AFFILIATE MARKETING FULL KNOWLAGE & SUPER AFFILIATE SYSTEM AbdealiHusain
FULL STUFF ABOUT AFFILIATE MARKETING & THIS WILL HELP YOU TO EARN $1000 PER DAY EASILY AND IF YOU BUY OWR PRODUCT { SUPER AFFILIATE SYSTEM } THEN IT WILL BECOME VERY VERY EASY FOR YOU TO EARN $10000 PER DAY !! YES, IT IS EASY.
Digital marketing is a form of marketing that utilises digital channels, such as search engines, social media, email, and other websites, to reach potential customers.
Changing your name or logo? Feeling overwhelmed by the thought of figuring out every single piece of paper, business card, sign, and web site that needs to be updated? It's a lot to keep track of. That's why we created this checklist. You'll need to tweak it to meet your specific needs, but it'll give you a solid start.
Pitchfalls: how to take your elevator pitch from terrible to terrific in no t...Erica Mills
Great organizations can run into some serious challenges when delivering their elevator pitch. The average person used 15,000 words a day. Why not use those words to drive action and engagement and other awesome stuff?
How do you come up with a personal elevator pitch that works for you and also the organization for which you work? Whether you work for a Fortune 500 company, a local non-profit, or yourself, a personal pitch is a professional imperative. This presentation goes over how to perfect your personal pitch (and also reveals why bad pitches happen to good people).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. Marketing 101 Toolkit
Featuring the following handy tools:
.......................................................................................................................
1, 2, 3 Marketing Tree
Marketing Inventory
Mechanism Manager
3. Tool: 1,2,3 Marketing Tree
HOW TO USE THIS TOOL:
.......................................................................................................................
This tool will help you figure out the very best ways to get the word
out about your organization. You will answer three fundamental
questions:
1. What does marketing success look like?
2. Who do you need to engage to be successful?
3. How are you going to engage them?
When you answer those questions in that order, you get laser-focused
on your goals and how best to achieve them.
NOTE: It’s tempting to skip the assessment. Don’t! It will tell you
exactly where you need to focus most. Ideally, each member of your
team would do the assessment on their own. Then you’d come back
together and compare your answers. Then—and only then—you move
on to the Tree itself.
.......................................................................................................................
For more on how and why to use this tool, watch this quick video.
4. 1, 2, 3 Marketing Assessment
..................................................................................................................................................................
1: Assess and Rate
Using the scale below, rate your organization on each of the criteria. Be honest!
1 = Not True
2= Somewhat True
3= Very True
___ 9. You know what motivates your best supporters to work
with you.
___ 1. You can clearly define what will be different for your
organization if your marketing is successful.
___ 10. You have a snappy, easy-to-say response to the
question, “What does your organization do?”
___ 2. You know how your best supporters first heard about you.
___ 11. You know the difference between the features and
benefits your organization offers.
___ 3. You regularly measure the effectiveness of your marketing.
___ 4. You know who wants to invest their dollars/time in your
organization.
___ 5. You can describe your ideal supporter.
___ 6. You can clearly identify your competition.
___ 12. You can articulate why someone should choose you over
the competition.
___ 13. You have identified your core message and use it
consistently.
___ 7. You know what is truly unique about your organization.
___ 14. You know the basic demographics of your past and
current supporters (e.g. age, interests, gender).
___ 8. You have a strong graphic identity (e.g. logo, color scheme,
fonts) and use it consistently.
___ 15. You have a website that motivates your supporters to
engage with you.
..................................................................................................................................................................
2: Score
Once you’ve filled in the
leaves below,
add the totals together
for your Grand Total.
What
Who
How
2.__________
3.__________
6. __________
4. __________
8. __________
7. __________
5. __________
10. _________
11. _________
Grand Total: _____
1.__________
9. __________
13. _________
12. _________
14. _________
15. _________
..................................................................................................................................................................
3: Learn
Your Grand Total is: _____
0 – 24: Your current marketing efforts are probably not helping you
achieve your goals. The good news is there’s nowhere to go but up!
25 – 39: The time and money you’ve invested in your marketing is
moving you forward, but it needs some refining if it’s going to help
you achieve your goals.
40 – 45: Congratulations! You’ve mastered the basics of good
marketing. Now, with a little bit of fine tuning, you’ll be on your way
to marketing success!
If WHAT is <10: Don’t even think about moving on to WHO or
HOW. If you don’t know what marketing success looks like for
your organization, you’re wasting your time and money.
If WHO is <10: Without knowing WHO the heck cares about
your mission, you can’t effectively market to them. You’ll end up
tweeting to 90-year old women, for Pete’s sake!
If HOW is <10: That’s okay. It simply means you need to realign
your HOW with your WHAT and your WHO. The HOW is easy to
adjust as you go, so spend time on your WHAT and your WHO
and you’ll get great results.
5. 1, 2, 3 Marketing Tree
Write your organization’s name here:
3c. Describe your organization in
140 characters or less.
MeSSAGE ..
MechanismS
.
.....
.....
.
..
....
....
....
...
.....
.....
.
3b. List the top three ways (e.g. flyers,
events, Facebook) you will reach your
ideal supporters over the next year. Assign
who will be in charge of making each one
happen and by when.
3a. Finish this sentence:
We want to be known as
the organization that...
MEASUREMENT
3b. Imagine you are at a cocktail
party. What would you say if an ideal
supporter asked: “What do you do?”
3e. How will you measure the success
of each marketing mechanism?
3
How
2a. Name some common
characteristics of your
best supporters – past
and present.
Finally,
figure out HOW to
most effectively reach
each of your ideal
supporters.
2b. Why do your best
supporters say they like you?
2c. How do your best
supporters find out
about you?
2d. Based on what you know of
your best supporters, describe
your ideal one.
2
1b. What is the most important
thing your organization does?
1c. Who, or what, is
your competition?
Who
Next,
identify WHO you
need to reach for
your marketing
to be
successful.
1d. What makes you more compelling
than your competition?
1e. What will be different for your organization one
year from now if your marketing is successful?
1a. Why does your
organization exist?
1
What
First, define WHAT
marketing success
looks like for your
organization.
6. Tool: Marketing Inventory
HOW TO USE THIS TOOL:
.......................................................................................................................
Consistency is key to your marketing success. If you’re all over the map with your
messaging, people will think you don’t have your act together. (Yikes!) This tool will
help you bring all your messaging into alignment.
Step 1: Gather everything you have that talks about your organization (e.g. pamphlets,
postcards, letterhead, business cards, website, blog, Facebook, Twitter, etc.).
Step 2: Fill out a row for each item.
Step 3: Create a consistent top-level message. (For help with that, see the Messaging
Roadmap and Messaging Platform.)
Step 4: Finally, make sure everything uses the same language to talk about your
organization and also gives accurate contact info.
Bringing your messaging into alignment can take a little time, but it’s worth it.
Good luck!
8. Tool: Mechanism Manager
HOW TO USE THIS TOOL:
.................................................................................................................
This tool makes sure you successfully put your plan into action. It is meant
to be used after you’ve completed one of Claxon’s planning tools, e.g. the
1, 2, 3 Marketing Tree or the Marketing Action Plan. Those tools guide you
through the process of identifying the top three ways you will reach the
people who care most about your cause.
Once you’ve filled out the Mechanism Manager, share it with your team so
that everyone knows who is in charge of doing which tasks and by when. At
least once a month, review your Manager and make sure everyone is on task
and on track to meet your goals!
9. Mechanism Manager
Pat
Pat
February 16
3. Post flier
2 hours to post
$50 for printing
...................................................................................................................
# of new client & percentage
of revenue from fliers
...................................................................................................................
2. Get it printed
...................................................................................................................
February 5
...................................................................................................................
Sue
January 31
1. Create flier
# of calls/emails that
reference fliers
2
3
...................................................................................................................
1
BUDGET
Mechanism
2 hours to create
Example: Fliers
RESPONSIBILITY
due date
TASKS
SUCCESS metrics
(e.g. Time, Money, etc.)
(list in order of priority)
Your greatness
at a glance.
10. We hope you found this toolkit useful!
Here are two other tools to help you market your mission:
Pitchfalls: why bad pitches happen to good people
1, 2, 3 Marketing Tree
Thanks for making the world a better place,
The Claxon Team
.......................................................................................................................
www.claxonmarketing.com
|
info@claxonmarketing.com
|
206.351.8504