Here’s one thing we know about marketing: if you have a plan, you are way more effective. And yet, very few nonprofits have a marketing plan in place. We must put an end to this, people! As a way to help our fellow do gooders create mission-driven marketing plans in record time, we created the ‘1, 2, 3 Marketing Tree’. It guides you through the process of figuring out your plan in 3 simple steps.
Information Outlook Journey Mapping Article - "Connecting People To Other Peo...Riche Zamor
Understanding how people share knowledge with others is critical to implementing an effective content strategy in your organization. Journey mapping is an exercise that can help you to understand the various ways in which people share knowledge within your organization, and develop tools, processes, and content to make communication more effective and efficient.
Here’s one thing we know about marketing: if you have a plan, you are way more effective. And yet, very few nonprofits have a marketing plan in place. We must put an end to this, people! As a way to help our fellow do gooders create mission-driven marketing plans in record time, we created the ‘1, 2, 3 Marketing Tree’. It guides you through the process of figuring out your plan in 3 simple steps.
Information Outlook Journey Mapping Article - "Connecting People To Other Peo...Riche Zamor
Understanding how people share knowledge with others is critical to implementing an effective content strategy in your organization. Journey mapping is an exercise that can help you to understand the various ways in which people share knowledge within your organization, and develop tools, processes, and content to make communication more effective and efficient.
Innovative Business Plan Presentations Turning Ten Minutes .docxcarliotwaycave
Innovative Business Plan Presentations: Turning Ten Minutes
into Competitive Success
Right or wrong, people form a perception about how competent you are by how
you present yourself when you stand and speak. They also form perceptions
about the company you represent based on your performance. Does that make
you nervous? It should! Never before in the history of mankind has more been
riding on the effectiveness of a person's presentation.
In fact, public speaking is an easy way to set yourself apart from your
competition, because when you stand up and say what you want to say, they
way that you want to say it, you are doing what 95% of the people in the
audience wish they could do! A person who is confident in front of a group gives
off an air of competence, whereas a person who fumbles might leave a negative
impression.
There are many occasions when you, as a small business owner, will be called
upon to explain your business. These presentations will be given to many diverse
groups including potential customers, bankers, suppliers, and investors. Each
group requires different information about your business and it should be
presented in a format appropriate to the situation.
Along with computer literacy, professional presentation skills are becoming a new
survival skill in the workplace. Not only do people enjoy presenters who are
inviting, engaging and informative, in today's hypercompetitive marketplace,
presenters have to persuade and inspire to obtain a bid, win a contract, gain the
confidence of an ally in a high-stakes competitive task, and motivate others to
overcome impossible obstacles.
Words have the ability to change the way that people think, the way the people
believe, and can even change their values. If you can alter someone's values,
then you can redirect their actions. From values, actions will flow. From beliefs,
come a person's subsequent behaviors.
On the other hand, technical expertise and proficiency without the ability to
communicate will render us inefficient and ineffective. According to research,
people would rather die than stand in front of people and make a speech. The
top three things people are afraid of are public speaking, death, and snakes!
Since you as a businessperson will be required to make presentations, sales
pitches, pleas for cash, and so on, it is imperative that you recognize that
nervousness is a part of the communication experience, and find ways to
channel that anxiety into useful energy.
Are you nervous about your public speaking skills? Developing and delivering
business presentations, just like most functions in business, are formulaic and
are a learned skill. Learn the formula, practice the skill and you will gain
competency as a presenter. This document is part of learning the formula. You
will have to provide the practice to learn and master the skill.
You are going to be giving presentations in boardrooms. You are going to be
presen ...
To build your contact database of decision makers, it's protocol to understand your decision maker. Here is a template to assist you.
The secondary benefit to using persona's is you can invite your existing clients to sit with you in a persona interview which you can map your marketing to and fully understand your decisoin maker.
User Empathy: Prioritizing Users in your UX ProcessMary Fran Wiley
A discussion on what user empathy is and how you can make sure that your UX process prioritizes users. Includes tips for doing this in WordPress. From WordCamp Chicago 2017
If you consider yourself a leader today then it is vitally important that you begin to understand just how "social" our world has become. This presentation explores why association leaders should engage in social media.
As designers, we use empathy to solve critical leadership problems in our teams, and as servant leaders, our purpose is to serve others in a meaningful and productive manner.
Get Scrappy: A (Small) Business Owner's Guide to Marketing on LessMichelle Fitzgerald
Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of any business plan.
Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.
Do more on less. GET SCRAPPY.
Innovative Business Plan Presentations Turning Ten Minutes KiyokoSlagleis
Innovative Business Plan Presentations: Turning Ten Minutes
into Competitive Success
Right or wrong, people form a perception about how competent you are by how
you present yourself when you stand and speak. They also form perceptions
about the company you represent based on your performance. Does that make
you nervous? It should! Never before in the history of mankind has more been
riding on the effectiveness of a person's presentation.
In fact, public speaking is an easy way to set yourself apart from your
competition, because when you stand up and say what you want to say, they
way that you want to say it, you are doing what 95% of the people in the
audience wish they could do! A person who is confident in front of a group gives
off an air of competence, whereas a person who fumbles might leave a negative
impression.
There are many occasions when you, as a small business owner, will be called
upon to explain your business. These presentations will be given to many diverse
groups including potential customers, bankers, suppliers, and investors. Each
group requires different information about your business and it should be
presented in a format appropriate to the situation.
Along with computer literacy, professional presentation skills are becoming a new
survival skill in the workplace. Not only do people enjoy presenters who are
inviting, engaging and informative, in today's hypercompetitive marketplace,
presenters have to persuade and inspire to obtain a bid, win a contract, gain the
confidence of an ally in a high-stakes competitive task, and motivate others to
overcome impossible obstacles.
Words have the ability to change the way that people think, the way the people
believe, and can even change their values. If you can alter someone's values,
then you can redirect their actions. From values, actions will flow. From beliefs,
come a person's subsequent behaviors.
On the other hand, technical expertise and proficiency without the ability to
communicate will render us inefficient and ineffective. According to research,
people would rather die than stand in front of people and make a speech. The
top three things people are afraid of are public speaking, death, and snakes!
Since you as a businessperson will be required to make presentations, sales
pitches, pleas for cash, and so on, it is imperative that you recognize that
nervousness is a part of the communication experience, and find ways to
channel that anxiety into useful energy.
Are you nervous about your public speaking skills? Developing and delivering
business presentations, just like most functions in business, are formulaic and
are a learned skill. Learn the formula, practice the skill and you will gain
competency as a presenter. This document is part of learning the formula. You
will have to provide the practice to learn and master the skill.
You are going to be giving presentations in boardrooms. You are going to be
presen ...
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Innovative Business Plan Presentations Turning Ten Minutes .docxcarliotwaycave
Innovative Business Plan Presentations: Turning Ten Minutes
into Competitive Success
Right or wrong, people form a perception about how competent you are by how
you present yourself when you stand and speak. They also form perceptions
about the company you represent based on your performance. Does that make
you nervous? It should! Never before in the history of mankind has more been
riding on the effectiveness of a person's presentation.
In fact, public speaking is an easy way to set yourself apart from your
competition, because when you stand up and say what you want to say, they
way that you want to say it, you are doing what 95% of the people in the
audience wish they could do! A person who is confident in front of a group gives
off an air of competence, whereas a person who fumbles might leave a negative
impression.
There are many occasions when you, as a small business owner, will be called
upon to explain your business. These presentations will be given to many diverse
groups including potential customers, bankers, suppliers, and investors. Each
group requires different information about your business and it should be
presented in a format appropriate to the situation.
Along with computer literacy, professional presentation skills are becoming a new
survival skill in the workplace. Not only do people enjoy presenters who are
inviting, engaging and informative, in today's hypercompetitive marketplace,
presenters have to persuade and inspire to obtain a bid, win a contract, gain the
confidence of an ally in a high-stakes competitive task, and motivate others to
overcome impossible obstacles.
Words have the ability to change the way that people think, the way the people
believe, and can even change their values. If you can alter someone's values,
then you can redirect their actions. From values, actions will flow. From beliefs,
come a person's subsequent behaviors.
On the other hand, technical expertise and proficiency without the ability to
communicate will render us inefficient and ineffective. According to research,
people would rather die than stand in front of people and make a speech. The
top three things people are afraid of are public speaking, death, and snakes!
Since you as a businessperson will be required to make presentations, sales
pitches, pleas for cash, and so on, it is imperative that you recognize that
nervousness is a part of the communication experience, and find ways to
channel that anxiety into useful energy.
Are you nervous about your public speaking skills? Developing and delivering
business presentations, just like most functions in business, are formulaic and
are a learned skill. Learn the formula, practice the skill and you will gain
competency as a presenter. This document is part of learning the formula. You
will have to provide the practice to learn and master the skill.
You are going to be giving presentations in boardrooms. You are going to be
presen ...
To build your contact database of decision makers, it's protocol to understand your decision maker. Here is a template to assist you.
The secondary benefit to using persona's is you can invite your existing clients to sit with you in a persona interview which you can map your marketing to and fully understand your decisoin maker.
User Empathy: Prioritizing Users in your UX ProcessMary Fran Wiley
A discussion on what user empathy is and how you can make sure that your UX process prioritizes users. Includes tips for doing this in WordPress. From WordCamp Chicago 2017
If you consider yourself a leader today then it is vitally important that you begin to understand just how "social" our world has become. This presentation explores why association leaders should engage in social media.
As designers, we use empathy to solve critical leadership problems in our teams, and as servant leaders, our purpose is to serve others in a meaningful and productive manner.
Get Scrappy: A (Small) Business Owner's Guide to Marketing on LessMichelle Fitzgerald
Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of any business plan.
Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.
Do more on less. GET SCRAPPY.
Innovative Business Plan Presentations Turning Ten Minutes KiyokoSlagleis
Innovative Business Plan Presentations: Turning Ten Minutes
into Competitive Success
Right or wrong, people form a perception about how competent you are by how
you present yourself when you stand and speak. They also form perceptions
about the company you represent based on your performance. Does that make
you nervous? It should! Never before in the history of mankind has more been
riding on the effectiveness of a person's presentation.
In fact, public speaking is an easy way to set yourself apart from your
competition, because when you stand up and say what you want to say, they
way that you want to say it, you are doing what 95% of the people in the
audience wish they could do! A person who is confident in front of a group gives
off an air of competence, whereas a person who fumbles might leave a negative
impression.
There are many occasions when you, as a small business owner, will be called
upon to explain your business. These presentations will be given to many diverse
groups including potential customers, bankers, suppliers, and investors. Each
group requires different information about your business and it should be
presented in a format appropriate to the situation.
Along with computer literacy, professional presentation skills are becoming a new
survival skill in the workplace. Not only do people enjoy presenters who are
inviting, engaging and informative, in today's hypercompetitive marketplace,
presenters have to persuade and inspire to obtain a bid, win a contract, gain the
confidence of an ally in a high-stakes competitive task, and motivate others to
overcome impossible obstacles.
Words have the ability to change the way that people think, the way the people
believe, and can even change their values. If you can alter someone's values,
then you can redirect their actions. From values, actions will flow. From beliefs,
come a person's subsequent behaviors.
On the other hand, technical expertise and proficiency without the ability to
communicate will render us inefficient and ineffective. According to research,
people would rather die than stand in front of people and make a speech. The
top three things people are afraid of are public speaking, death, and snakes!
Since you as a businessperson will be required to make presentations, sales
pitches, pleas for cash, and so on, it is imperative that you recognize that
nervousness is a part of the communication experience, and find ways to
channel that anxiety into useful energy.
Are you nervous about your public speaking skills? Developing and delivering
business presentations, just like most functions in business, are formulaic and
are a learned skill. Learn the formula, practice the skill and you will gain
competency as a presenter. This document is part of learning the formula. You
will have to provide the practice to learn and master the skill.
You are going to be giving presentations in boardrooms. You are going to be
presen ...
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
2. Messaging Toolkit
OVERVIEW:
.......................................................................................................................
Clear, concise, and compelling messaging makes it easy to understand what you
do, why you do it and why someone should engage with you. With more than one
million words to choose from in the English language alone, there’s no excuse for
using words that are confusing, convoluted or boring.
This toolkit will walk you exactly how you can find words that are as unique and
compelling as your mission. You’ll start by grounding yourself in the Engagement
Cycle. Then you’ll use a Messaging Roadmap to move step-by-step through the
process of developing a Messaging Platform.
Find your words. Increase your impact!
3. Messaging Toolkit
Featuring the following handy tools:
.......................................................................................................................
Engagement Cycle
Messaging Roadmap
Messaging Platform
4. Tool: Engagement Cycle
HOW TO USE THIS TOOL:
.......................................................................................................................
You probably think you need an ‘elevator pitch’ as part of your messaging
repertoire. Good news—you don’t! What you need is a series of pitches that moves
people along an Engagement Cycle—from knowing about you, to understanding
you, to engaging with you. An elevator pitch mashes all three of these pitches into
one. This is what makes them creepy and awkward.
You want each of your pitches to be 10-15 words max. They should be words that
you would actually say (vs. those that might be read, which can be a bit more
formal). This tool lays out exactly what info you should include in those 10-15
words at each point along the Engagement Cycle.
5. Engagement Cycle
...............................................................................................................................................................................................
KNOW
The ‘know’ pitch answers the question: ‘What do you
do?’ You want a pitch that is remarkable – meaning
interesting enough for people to remark on it to
you and (pay attention because this next part
is very important in terms of word-of-mouth
marketing) to others.
UNDERSTAND
Once you’re on someone’s radar, i.e. they
know you exist, you need to make sure
they really, truly understand what you do
and why you do it. Of all the organizations
out there, why should they engage
with yours? What makes you special?
Compelling? Unlike any other? Your
‘understand’ pitch answers these questions.
ENGAGE
Donate. Advocate. Volunteer. Buy. This pitch
answers the question: ‘How can I engage?’ This is
the pitch that moves people from learning to doing.
6. Tool: Messaging Roadmap & Platform
HOW TO USE THESE TOOLS:
.............................................................................................................................
How can you organize all the amazing things you want to share about your
organization in a way that makes sense? It’s a toughie. What we tend to do is share
our everything, rather than our essence. And that’s a bummer because when you
share your everything, the person on the receiving end remembers nothing. Not good.
The Messaging Roadmap goes hand-in-hand with the Messaging Platform. The
Roadmap walks you through a step-by-step approach to developing memorable
messages that will resonate with your key audiences. Then you put the messages into
your handy dandy Messaging Platform and share it with everyone in your organization.
And voilà—you have messaging that is concise, compelling and repeatable!
For detailed instructions and companion videos are available here.
9. We hope you found this toolkit useful!
Here are two other tools to help you market your mission:
Pitchfalls: why bad pitches happen to good people
1, 2, 3 Marketing Tree
Thanks for making the world a better place,
The Claxon Team
.......................................................................................................................
www.claxonmarketing.com
|
info@claxonmarketing.com
|
347.766.6485