Claude Levi-Strauss was a media theorist who studied hundreds of myths and concluded that humans make sense of the world by seeing binary opposites such as good vs evil, weak vs strong, fast vs slow, man vs nature. He discovered that narratives are structured around these binary oppositions, with the conflict centered around the oppositional climax. Levi-Strauss' theory was that mythic structures are based on the use of binary opposites to define theoretical positions against one another.

1. M E D I A T H E O R I S T
CLAUDE LEVI STRAUSS

2. WHAT WAS HIS THEORY?
Strauss studied hundreds of myths and from that he
concluded that we as humans, as people make
sense of the world, people and events by seeing and
using binary opposites. Later he discovered that
narratives are used based on binary opposites.
Example of binary opposition:
good vs evil
weak vs strong
fast vs slow
man vs nature
Binary opposition: the words ‘binary opposition’ simply symbolise actions
for society’s ideas, in language and thought, two theoretical opposites
are strictly defined and set off against each other.

3. WATCH HIS THEORY

4. THEORY SUMMARY
Levi Strauss’ theory is based is that the conflict in a
narrative structure is based on around the binary
opposites and that the binary oppositions are centre
climax of the structure.